CLEVELAND--(BUSINESS WIRE)--Apr. 30, 2014--
The Flexographic Technical Association presented its Environmental
Excellence Award for Innovations in Sustainability to Avery Dennison
Materials Group at FTA’s annual forum on April 27. Avery Dennison was
recognized for the CleanFlake™ portfolio, a collection of label
materials developed to advance the recycling of PET containers.
The Flexographic Technical Association has honored Avery Dennison CleanFlake(TM) with the Environmental Excellence Award for Innovations in Sustainability. (Photo: Business Wire)
“We understand that industry-transforming innovations begin with a view
of the entire value chain — from responsible sourcing to
end-of-life analysis,” said Darrell Hughes, vice president and general
manager of Avery Dennison Materials Group North America. “We worked
closely with stakeholders including raw material suppliers and
reclaimers to solve a very real challenge: improving the recyclability
of PET containers. We are proud to be offering the industry a solution
that will allow more high-quality recycled PET to enter the supply
stream.”
Direct printing, paper labels and standard pressure-sensitive labels
applied to PET bottles tend to lower the recycling efficiency and the
quality of recycled PET. In 2010, 1.5 billion pounds of PET were
collected for recycling in the United States, yet reclaimers reported
yield losses ranging from 24.4 percent to 32.2 percent due to
contamination by labels, adhesives and other components —
amounting to a loss of over 40 million pounds of bottles.
CleanFlake is a patent-pending adhesive technology that “switches off”
when submerged in a caustic bath so the label cleanly separates from the
PET flakes. Although these labels adhere firmly to PET bottles or
containers during use, they detach readily in a conventional recycling
facility and rise to the surface in the float/sink separation phase,
allowing clean PET flakes to sink for easier reclamation.
FTA’s Sustainability Excellence Awards recognize companies for
pioneering efforts in developing innovative processes, products and
management approaches that have had a positive impact on the
environment. Winners were selected by the FTA Sustainability Committee.
This is the eighth industry award Avery Dennison has received for the
CleanFlake Portfolio. The company received the Sustainability Award at
Labelexpo 2013 in Brussels and the Global Green Award during Labelexpo
2012 in Chicago. In addition, it received the Society of Plastic
Engineers Environmental Award in the Design for Sustainability category
in 2013 and the Koreastar, Asiastar and Worldstar packaging awards
between 2012 and 2013. Most recently, it received the Environmental
Leader 2014 Product of the Year Award.
About Avery Dennison
Avery Dennison (NYSE:AVY) is a global leader in labeling and packaging
materials and solutions. The company’s applications and technologies are
an integral part of products used in every major market and industry.
With operations in more than 50 countries and 26,000 employees
worldwide, Avery Dennison serves customers with insights and innovations
that help make brands more inspiring and the world more intelligent.
Headquartered in Glendale, California, the company reported sales from
continuing operations of $6.1 billion in 2013. Learn more at www.averydennison.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140430005310/en/
Source: Avery Dennison
Avery Dennison
Mark Bouffard, 440-534-4846
Mark.Bouffard@averydennison.com
