Pricing Supplement No. 14      Filing under Rule 424(b)(3)
Dated August 4, 1994           Registration File No. 33-52737 (To
Prospectus dated March 28, 1994 and
Prospectus Supplement dated March 29, 1994)


                      AVERY DENNISON CORPORATION

                      Medium-Term Notes, Series B
           Due from 9 Months to 30 Years from Date of Issue

           The Medium-Term Note(s) due from 9 months to 30 years
from the date of issue offered concurrently herewith will have a:

  X   fixed rate of interest, _____ floating rate of interest;
and will be issued initially as:   X   a Global Note, _____
Certificated Notes.


Principal amount: $ 5,000,000
Interest Rate (if fixed rate): 7.65%
Stated Maturity: August 11, 2004
Specified Currency: U.S. Dollars
Authorized Denominations
 (if Specified Currency
 is not U.S. dollars): N/A
Exchange Rate Agent
 (if Specified Currency
 is not U.S. dollars): N/A
Issue price (as a percentage of
 principal amount): 100%
Selling Agent's commission (%): .625%
Purchasing Agent's discount
 or commission (%): N/A
Net proceeds to the Company
(%): 99.375%
Settlement date (original
 issue date): August 11, 1994
Redemption Commencement
 Date (if any): N/A
Repayment Commencement
 Date (if any): N/A
Depositary
 (if Global Note): Depository
Trust Company
Interest rate basis (if
floating rate): N/A
_____ Commercial Paper Rate
_____ Prime Rate
_____ LIBOR
_____ Treasury Rate
_____ CD Rate
_____ Federal Funds Rate
_____ Other:
Calculation Agent: N/A
Index Maturity: N/A
Spread: N/A
Spread Multiplier: N/A
Maximum Interest Rate: N/A 
Minimum Interest Rate: N/A
Initial Interest Rate: N/A
Interest Payment Period: N/A
Interest Rate Reset Period: N/A
Interest Reset Date(s): N/A
Interest Determination Date(s): N/A
Calculation Date(s): N/A
Interest Payment Date(s): A/S
Regular Record Date(s): A/S
Sinking Fund (if any): N/A


     Redemption prices (if any):  The Redemption Price shall
initially be _____% of the principal amount of such Note(s) to be
redeemed and shall decline (but not below par) on each
anniversary of the Redemption Commencement Date by _____% of the 
principal amount to be redeemed until the Redemption Price is
100% of such principal amount.

     Repayment prices (if any):  The Repayment Price shall
initially be __% of the principal amount of such Note(s) to be
repaid and shall decline (but not below par) on each anniversary
of the Repayment Commencement Date by __% of the principal amount
until the Repayment Price is 100% of such principal amount.

     If such Note(s) is (are) denominated in other than U.S.
dollars, the applicable Foreign Currency Supplement is attached
hereto.

     Additional terms: N/A

     As of the date of this Pricing Supplement, the aggregate
principal amount (or its equivalent in the Specified Currency) of
the Securities (as defined in the Prospectus) which have been
sold (including the Note(s) to which this Pricing Supplement
relates) is $70,000,000.

     "N/A" as used herein means "Not Applicable".  "A/S" as used
herein means "As stated in the Prospectus Supplement referred to
above".



GOLDMAN, SACHS & CO.       J. P. MORGAN SECURITIES, INC.