DEF 14A
Table of Contents

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, DC 20549

SCHEDULE 14A INFORMATION

Proxy Statement Pursuant to Section 14(a) of the

Securities Exchange Act of 1934

Filed by the Registrant 

Filed by a Party other than the Registrant 

Check the appropriate box:

 

Preliminary Proxy Statement

 

Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)(2))

 

Definitive Proxy Statement

 

Definitive Additional Materials

 

Soliciting Material Pursuant to § 240.14a-12

AVERY DENNISON CORPORATION

(Name of Registrant as Specified in Its Charter)

N/A

(Name of Person(s) Filing Proxy Statement, if Other Than the Registrant)

Payment of Filing Fee (Check all boxes that apply):

 

No fee required.

 

Fee paid previously with preliminary materials.

 

Fee computed on table in exhibit required by Item 25(b) per Exchange Act Rules 14a-6(i)(1) and 0-11.


Table of Contents

LOGO

Section III 2022 Notice and Proxy Statement Avery Dennison Corporation | 2022 Proxy Statement SECTION III


Table of Contents

NOTICE OF ANNUAL

MEETING OF STOCKHOLDERS

 

RECORD DATE   February 28, 2022
MEETING DATE   April 28, 2022
MEETING TIME   1:30 p.m. Eastern Time
MEETING FORMAT   Virtual, at www.virtualshareholdermeeting.com/AVY2022

MEETING AGENDA

 

 

 1  

Elect the 8 directors nominated by our Board to serve a one-year term

 

 2   

Approve, on an advisory basis, our executive compensation

 

 3 

 

 

Ratify the appointment of PricewaterhouseCoopers LLP as our independent registered public accounting firm for fiscal year 2022

 4 

 

 

Transact any other business properly brought before the meeting or any adjournment or postponement thereof

 

Our Board recommends that you vote FOR each of our 8 director nominees in Item 1 and FOR Items 2 and 3.

Stockholders of record as of February 28, 2022 are entitled to notice of, and to vote in connection with, the meeting and any adjournment or postponement thereof. This notice and our proxy materials are being mailed or made available to stockholders on or about March 15, 2022.

We want your shares to be represented and voted. We encourage you to vote promptly as this will save us the time and expense of additional proxy solicitation. As shown on the right, you can vote online, by telephone, by mail or, in certain circumstances, during the meeting.

On behalf of our Board of Directors, management and team members worldwide, thank you for your investment in us and our company. We look forward to engaging with you during the virtual Annual Meeting.

 

LOGO

Vikas Arora

Vice President, Associate General Counsel and

Corporate Secretary

March 10, 2022

LOGO

 

LOGO

Online

You can vote online at www.proxyvote.com by 11:59 p.m. Eastern Time on April 27, 2022. You will need the 16-digit control number on your Notice of Internet Availability or proxy card.

 

LOGO

By Telephone

In the U.S. and Canada, you can vote by calling 1.800.690.6903 by 11:59 p.m. Eastern Time on April 27, 2022. You will need the 16-digit control number on your Notice of Internet Availability or proxy card.

 

LOGO

By Mail

You can vote by mail by completing, dating and signing your proxy card and returning it in the postage-paid envelope or otherwise to Vote Processing, c/o Broadridge, 51 Mercedes Way, Edgewood, New York 11717.

 

LOGO

During Meeting

Unless your shares are held through our Employee Savings Plan, you can vote during the Annual Meeting. Beneficial holders must contact their broker or other nominee to be able to vote during the meeting.

 


Table of Contents

 

TABLE OF CONTENTS

 

 

   
PROXY SUMMARY     1  
GOVERNANCE     19  
Values and Ethics     19  
Complaint Procedures for Accounting and Auditing Matters     21  
Stock Ownership Policy     21  
Insider Trading Policy     22  
   
ENVIRONMENTAL AND SOCIAL SUSTAINABILITY     23  
Engaging Our Stakeholders     23  
Progress Toward Achieving Our 2025 and 2030 Goals     24  
Diversity, Equity and Inclusion (DE+I)     25  
Other Talent Management Matters     25  
Community Investment     26  
   
OUR BOARD OF DIRECTORS     28  
Overview     28  
Governance Guidelines     29  
Director Independence     29  
Board Leadership Structure     30  
Board Committees     31  
Executive Sessions     33  
Risk Oversight     33  
Director Education     36  
Board and Committee Evaluations     37  
Stockholder Engagement     38  
Contacting Our Board     38  
   
ITEM 1 – ELECTION OF DIRECTORS     39  
Selection of Director Nominees     39  
Board Refreshment and Director Succession Planning     40  
Director Diversity     41  
2022 Director Nominees     42  
Director Compensation     46  
Director Compensation Table     48  
   
ITEM 2 – ADVISORY VOTE TO APPROVE EXECUTIVE COMPENSATION     49  
TALENT AND COMPENSATION COMMITTEE REPORT     50  
   
COMPENSATION DISCUSSION AND ANALYSIS (CD&A)     51  
Executive Summary     51  
Summary of Compensation Decisions for 2021     61  
Discussion of Compensation Components and Decisions Impacting 2021 Executive Compensation     63  
Compensation-Setting Tools     75  
Independent Oversight and Expertise     75  
Other Considerations     77  
   
EXECUTIVE COMPENSATION TABLES     78  
2021 Summary Compensation Table     78  
2021 Grants of Plan-Based Awards     79  
2021 Outstanding Equity Awards at Fiscal Year-End     80  
2021 Option Exercises and Stock Vested     81  
2021 Pension Benefits     82  
2021 Nonqualified Deferred Compensation     83  
Payments Upon Termination as of January 1, 2022     84  
Equity Compensation Plan Information as of January 1, 2022     86  
   
CEO PAY RATIO     87  
   
ITEM 3 – RATIFICATION OF APPOINTMENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM  

 

 

 

89

 

 

   
AUDIT MATTERS     90  
   
AUDIT AND FINANCE COMMITTEE REPORT     93  
   
SECURITY OWNERSHIP INFORMATION     95  
Security Ownership of Management and Significant Stockholders     95  
Related Person Transactions     96  
   
VOTING AND MEETING Q&A     97  
RECONCILIATION OF NON-GAAP FINANCIAL MEASURES FROM GAAP  

 

102

 

 

 

Avery Dennison Corporation  |  2022 Proxy Statement  |  Table of Contents

 


Table of Contents

PROXY SUMMARY

 

This proxy summary includes key messages related to this proxy statement and does not contain all the information you should consider before voting. We strongly encourage you to read the entire proxy statement before voting.

DISTRIBUTION OF PROXY MATERIALS

We will mail our Notice of Internet Availability of Proxy Materials, which includes instructions on how to access these materials online, on or about March 15, 2022. If you previously elected to receive a paper copy of our proxy materials, on or about the same date, we will mail you our 2021 integrated report, which includes a letter to stockholders from our Chairman and Chief Executive Officer (CEO); our 2021 annual report; our notice and proxy statement for the 2022 Annual Meeting of Stockholders (the “Annual Meeting”); information regarding our businesses, financial performance and strategic achievements, including our continued progress as it relates to environmental, social and governance (ESG) matters; and a proxy card.

TIME, DATE AND FORMAT OF ANNUAL MEETING

The Annual Meeting will take place at 1:30 p.m. Eastern Time on April 28, 2022. Due to continued public health concerns about large, indoor in-person gatherings given the coronavirus/COVID-19 pandemic (“COVID-19”), the meeting will be held virtually, with attendance via the internet. To attend the virtual Annual Meeting, you will need to log in to www.virtualshareholdermeeting.com/AVY2022 using the 16-digit control number on your Notice of Internet Availability of Proxy Materials or proxy card.

Online access to the live audio webcast of the Annual Meeting will open at 1:15 p.m. Eastern Time to allow time for you to log in and test your device’s audio system. We encourage you to access the meeting in advance of its designated start time as we plan to begin conducting the meeting promptly. For additional instructions on how to attend the virtual Annual Meeting, please refer to the Voting and Meeting Q&A section of this proxy statement.

ITEMS BEING VOTED ON DURING ANNUAL MEETING

You are being asked to vote on the items of business shown below during the Annual Meeting. Our Board of Directors (our “Board”) recommends that you vote FOR each of our 8 director nominees and FOR the other 2 items being brought before the stockholder vote.

 

Item

  Board
Recommendation
   Vote
Required
   Discretionary
Broker Voting
   Page
Reference
1   Election of directors   LOGO   FOR
each nominee
   Majority of votes cast    No    39
2   Advisory vote to approve executive compensation   LOGO   FOR   

Majority of shares

represented and entitled

to vote

   No    49
3   Ratification of appointment of PricewaterhouseCoopers LLP as independent registered public accounting firm for FY 2022   LOGO   FOR   

Majority of shares

represented and entitled

to vote

   Yes    89

VOTING PRIOR TO OR DURING ANNUAL MEETING

You may vote your shares by submitting a proxy in advance of the Annual Meeting or, in certain circumstances, voting during the meeting. You may not vote during the meeting if your shares are held through our Employee Savings Plan. Beneficial holders may only vote during the meeting if they properly request and receive a legal proxy in their name from the broker, bank or other nominee that holds their shares. Whether or not you plan to attend the virtual Annual Meeting, we urge you to vote and submit your proxy in advance of the meeting by following the instructions contained in the Voting and Meeting Q&A section of this proxy statement.

ASKING QUESTIONS DURING ANNUAL MEETING

We have designed the virtual Annual Meeting to ensure that you have the same rights and opportunities to participate as you would at an in-person meeting, using easy-to-use online tools that allow you to attend, vote and ask questions. After the business portion of the Annual Meeting concludes and the meeting is adjourned, our Chairman/CEO will lead a Q&A session during which we intend to answer all questions submitted on the day of or during

 

Avery Dennison Corporation  |  2022 Proxy Statement

 

 

1

 


Table of Contents

the meeting that are pertinent to our company and the items being brought before stockholder vote. Answers to questions not addressed during the meeting, if any, will be posted promptly after the meeting on the investors section of our website. For information on how to submit questions during the Annual Meeting, please refer to the Voting and Meeting Q&A section of this proxy statement.

OUR COMPANY

We are a global materials science company specializing in the design and manufacture of a wide variety of labeling and functional materials. Our products and solutions, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical and retail applications; tags, labels and embellishments for apparel; and radio-frequency identification (RFID) solutions serving apparel and other markets. We have approximately 36,000 employees in more than 50 countries.

Our company is comprised of the following businesses: Label and Graphic Materials (LGM), Retail Branding and Information Solutions (RBIS) and Industrial and Healthcare Materials (IHM).

STRATEGY OVERVIEW

We are committed to ensuring the continuing success of all our stakeholders – our employees, customers, investors and communities. In 2021, we continued to invest in the long-term success of our company and advance our ESG priorities. To mitigate the challenges presented by the continued impact of COVID-19, we focused on ensuring the safety and well-being of our employees; managing a dynamic supply/demand environment and supply chain pressures to deliver for our customers; minimizing the impact of pandemic-related effects for our stockholders; and supporting our communities. Our key strategies and 2021 achievements are shown below and on the following page. Our overriding focus remains the long-term success of all of our stakeholders, and we have a clear set of objectives and strategies to deliver for them.

 

      

     1    

 

       
            

Drive outsized growth in high-value categories

 

   

We seek to increase the proportion of our portfolio in high-value products and solutions, both organically and through acquisitions; high-value categories serve markets that are growing faster than GDP, represent large pools of potential profit and leverage our core capabilities. These products and solutions include our specialty and durable label materials, graphics and reflective solutions, industrial tapes, Intelligent Labels that use RFID tags and inlays, external embellishments, and, with our recent acquisition of CB Velocity Holdings, LLC (“Vestcom”), shelf-edge pricing, productivity and consumer engagement solutions.

 

   

In 2021, we achieved organic sales change in high-value product categories that outpaced that of our base businesses by a high-single digit rate driven by growth in specialty labels, external embellishments and Intelligent Labels; added to our capabilities and expanded our position in high-value product categories through our acquisition of Vestcom; and more than tripled the size of our Intelligent Labels platform over the last five years, reaching net sales of $0.7 billion in 2021

 

      

     2    

 

       
            

Grow profitability in our base businesses

 

   

We strive to grow profitability in our base businesses by carefully balancing volume, price and mix, reducing complexity and tailoring our go-to-market strategies

 

   

In 2021, we heightened our focus on material reengineering to drive productivity and mitigate the impact of rising input costs

 

      

     3    

 

       
            

Focus relentlessly on productivity

 

   

We employ product reengineering and enterprise lean sigma to expand our margins, enhance our competitiveness (particularly in our base businesses) and provide a funding source for reinvestment

 

   

In 2021, we continued expanding operating margins, with approximately $65 million in savings from restructuring, net of transition costs

 

2

 

 

2022 Proxy Statement  |  Avery Dennison Corporation

 


Table of Contents
      

     4    

 

       
            

Allocate capital effectively

 

   

We balance our investments in organic growth, productivity, and acquisitions and venture investments, while continuing to return cash to stockholders through dividends and share repurchases

 

   

In 2021, leveraging our strong balance sheet, we invested $272.1 million in fixed and information technology (IT) capital expenditures to support organic growth; completed three acquisitions and made three venture investments for a total of $1.48 billion; increased our quarterly dividend rate by ~10%; and repurchased $180.9 million in shares of our common stock

 

      

     5    

 

       
            

Lead in an environmentally and socially responsible manner

 

   

We aim to deliver innovations that advance the circular economy and reduce the environmental impact of our operations; build a more diverse workforce and inclusive and equitable culture; maintain operations that promote health and safety; and support our communities through contributions from the Avery Dennison Foundation (ADF), supplemented by contributions from our company

 

   

In 2021, we continued to make progress toward our 2025 sustainability goals, reducing the environmental impact of our operations and investing in strategic innovation platforms focused on material circularity and waste reduction/elimination; driving sustainable change in diversity, equity and inclusion (DE+I), with a sharpened focus on increasing workforce racial/ethnic diversity, as well as representation from other underrepresented communities such as LGBTQ+, veteran or disabled individuals; and using the $10 million we contributed to ADF in 2020 to significantly increase grant-making in our communities, resulting in over $6 million of charitable contributions from ADF and our company in 2021. We also announced more ambitious 2030 sustainability goals.

PERFORMANCE HIGHLIGHTS

COVID-19 Response

Our top priority in 2021 as the COVID-19 pandemic continued to evolve and impact our global teams was to safeguard the safety and well-being of our employees by continually adapting our world-class safety protocols. We also were highly focused on delivering for our customers, leveraging our global scale to manage elevated lead times caused by constrained raw material, freight and labor availability and persistent inflation. To minimize the effects of the pandemic on our investors, we maintained a strong balance sheet to ensure financial flexibility. We also more than doubled our financial support for communities in 2021 compared to the prior year.

Strong 2021 Performance

In 2021, by consistently executing our strategies, we delivered our tenth consecutive year of strong top- and bottom-line growth, expanded operating margins and achieved record free cash flow, despite the continued impact of COVID-19 and related supply chain, labor, freight and inflationary challenges. These results reflected the extraordinary efforts undertaken by our leaders and teams globally to respond to the difficult macroeconomic environment and mitigate its impacts on our company. Our performance reflects our rigorous scenario planning, which has enabled us to be prepared for a wide range of financial situations. We advanced our key strategies and delivered strong performance, while continuing to deliver for all of our stakeholders.

Our fiscal year 2021 performance reflects the strength of our markets, our industry-leading positions, the strategic foundations we have laid and our talented team. Our key financial achievements for the year are described below and on the following page.

 

   

Reported net sales of $8.41 billion, up ~21%, reflecting volume growth across our businesses and recovery from the prior-year impact of COVID-19

 

   

Excluding the impact of currency, sales increased ~19%; sales on an organic basis increased by ~16% driven by continued strong demand for consumer packaged goods and the accelerated shift to e-commerce in LGM, as well as significant organic growth in Intelligent Labels

 

   

Reported earnings per share (EPS) increased ~34% from $6.61 in 2020 to $8.83 in 2021, in part due to the prior-year impact of COVID-19

 

Avery Dennison Corporation  |  2022 Proxy Statement

 

 

3

 


Table of Contents
   

Adjusted EPS increased ~25% from $7.10 to $8.91, driven by strong growth and operating margin expansion; adjusted EPS for the year was substantially higher than the top end of the $7.65 to $8.05 annual guidance range we provided to investors in February 2021

 

   

With reported net cash provided by operating activities of $1,046.8 million, delivered record free cash flow of $797.7 million, $250+ million higher than 2020 and substantially exceeding our initial 2021 outlook of $600+ million

 

   

On reported net income of $740.1 million, achieved return on total capital (ROTC) including acquisition amortization of ~18% and ROTC excluding acquisition amortization of ~19%

Sales change excluding the impact of currency (sales change ex. currency), organic sales change, adjusted EPS, free cash flow and ROTC both including and excluding acquisition amortization – as well as adjusted EBITDA margin, which is used later in this proxy summary – are supplemental non-GAAP financial measures that we provide to assist investors in assessing our performance and operating trends. These measures are defined, qualified and reconciled from generally accepted accounting principles in the United States of America (GAAP) in the last section of this proxy statement. These non-GAAP financial measures are not a substitute for or superior to the comparable financial measures under GAAP.

 

LOGO   LOGO   LOGO

Delivering Financial Targets

Our objective is to deliver GDP+ growth and top-quartile returns on capital to create superior value over the long term. In March 2017, we announced five-year financial targets through 2021. As shown below, we exceeded each of these commitments we made to our investors.

 

This is the third set of long-term financial targets we have delivered. Our consistently strong performance reflects the strength of our industry-leading market positions, the strategic foundations we have laid, and our agile and talented workforce. Given the diversity of our end markets, strong competitive advantages and resilience as an organization, we are confident in our ability to continue delivering for you through a wide range of business cycles.

For the 2017-2021 period, on a five-year compound annual basis (with 2016 as the base period), GAAP reported net sales, net income and EPS increased by 6.7%, 18.2% and 20.1%, respectively.

 

  

 

   2017-2021 Targets    2017-2021 Results(1)

 

Sales Growth(2)

            5%+ ex. currency(3)

 

         4%+ organic

            6.6% ex. currency

 

         4.6% organic

GAAP Operating Margin

            11%+ in 2021             12.6% in 2021

Adjusted EPS Growth(2)

            10%+             17.3%

ROTC incl. Acquisition Amortization

            17%+ in 2021             18.4% in 2021
 
EXCEEDED 2017-2021 FINANCIAL TARGETS

(1)  Results for non-GAAP measures are reconciled from GAAP in the last section of this proxy statement.

(2)  Percentages for targets and results reflect five-year compound annual growth rates, with 2016 as the base period.

(3)  Target for sales growth ex. currency reflects the impact of completed acquisitions as of March 2017 of approximately one point.

 

4

 

 

2022 Proxy Statement  |  Avery Dennison Corporation

 


Table of Contents

In March 2021, we announced five-year financial targets through 2025. As shown below, based on the first year of this five-year period, we are on track to achieve these commitments.

In 2021 (with 2020 as the base period), GAAP reported net sales, net income and EPS increased by 20.6%, 33.1% and 33.6%, respectively.

 

  

 

   2021-2025 Targets    2021 Results(1)   

 

Sales Growth(2)

        5%+ ex. currency(3)    18.6% ex. currency

 

15.6% organic

Adjusted EBITDA Margin

        16%+ in 2025    15.6% in 2021

Adjusted EPS Growth(2)

        10%    25%

ROTC excl. Acquisition Amortization

        18%+ in 2025    19.1% in 2021
 
ON TRACK TO ACHIEVE 2021-2025 FINANCIAL TARGETS

(1)  Results for non-GAAP measures are reconciled from GAAP in the last section of this proxy statement.

(2)  Percentages for targets reflect five-year compound annual growth rates, with 2020 as the base period. Percentages for results reflect one-year annual growth rates, with 2020 as the base period.

(3)  Target for sales growth ex. currency reflects the impact of completed acquisitions as of March 10, 2021, which represents (0.2)%.

Effective Capital Allocation

We have been consistently disciplined in executing our capital allocation strategy, balancing our investments in organic growth, productivity, and acquisitions and venture investments with continuing to return cash to stockholders through dividends and share repurchases. In 2021, we invested $272.1 million in fixed and IT capital expenditures to support future growth and further productivity improvement and allocated $1.48 billion to acquisitions and venture investments; we also paid $220.6 million in dividends and repurchased $180.9 million in shares of our common stock.

We have invested in our businesses to support organic growth and pursued complementary and synergistic acquisitions. Our fixed and IT capital spending in 2021 was nearly 25% higher than in 2020, reflecting our continued investment in high-value categories, including our fast-growing Intelligent Labels platform, and lower-than-planned capital expenditures in 2020 to mitigate the impact of COVID-19. During the year, we acquired Vestcom, an Arkansas-based provider of shelf-edge pricing, productivity and consumer engagement solutions for retailers and consumer packaged goods companies, for $1.47 billion, as well as ZippyYum, LLC (“ZippyYum”), a California-based developer of software products used in the food service and food preparation industries, and JDC Solutions, Inc. (“JDC”), a Tennessee-based manufacturer of pressure-sensitive specialty tapes, collectively for approximately $43 million. During 2021, we also made three venture investments in companies developing innovative technological solutions that we believe have the potential to advance our businesses.

In 2021, we deployed $401.5 million to pay dividends of $2.66 per share and repurchase 0.9 million shares of our common stock. We raised our quarterly dividend rate by approximately 10% in April 2021.

As shown below, over the last five years, we have allocated over $2 billion to acquisitions and venture investments and nearly $2 billion to dividends and share repurchases.

 

 

LOGO

 

Avery Dennison Corporation  |  2022 Proxy Statement

 

 

5

 


Table of Contents

Total Stockholder Return (TSR) Outperformance

By generating substantial economic value added (EVA), we drove strong TSR in 2021 despite the continued uncertain macroeconomic environment as a result of COVID-19 and related supply chain, labor, freight and inflationary challenges. Our TSR of over 40% outperformed the S&P 500 and the median of the S&P 500 Industrials and Materials subsets, two comparator groups we use to assess our relative performance. We believe that our longer-term TSR is a more meaningful measure of our performance than our one-year TSR, which can be significantly impacted by short-term market volatility that may be unrelated to our performance. Both our three-year and five-year TSR substantially outperformed these two comparator groups. We focus on TSR because it measures the value we create for our stockholders, including stock price appreciation and dividends paid (assuming reinvestment of dividends). We compare ourselves to the median of the S&P 500 Industrials and Materials subsets because we are a member of the Materials subset, and also share many characteristics with members of the Industrials subset; investors have indicated that they also look at both subsets in evaluating our performance relative to that of our peers.

 

5-Year Cumulative TSR

 

LOGO

1-, 3- and 5-YEAR TSR

 

      AVY    S&P 500    S&P Indus. & Mats.*

2017

     67%      22%      28%

2018

   (20)%      (4)%    (14)%

2019

     49%      32%      34%

2020

     21%      18%      17%

2021

     41%      29%      24%

3-Year TSR

   154%    100%      94%

5-Year TSR

   237%    133%    122%
*

Based on median of companies in both subsets as of December 31, 2021

 

 

ESG GOVERNANCE

We have been consistently focused on advancing our ESG profile, establishing our priorities, setting ambitious goals and making consistent progress toward their achievement. Our sustained progress reflects the commitment and passion of our management and employees, as well as the robust engagement and oversight of our Board. Our ESG governance structure is shown on the following page.

 

6

 

 

2022 Proxy Statement  |  Avery Dennison Corporation

 


Table of Contents

ESG GOVERNANCE STRUCTURE

 

LOGO

We believe that strong data governance ensures consistency and accuracy of information in support of our ESG priorities and enhances transparency to our stakeholders. Our ESG data is organized and indexed to the Global Reporting Initiative (GRI) and Sustainability Accounting Standards Board (SASB) frameworks to facilitate stakeholder usage and comparability with other companies. We have also responded to Carbon Disclosure Project (CDP) Climate, Water and Forests since 2010, 2015 and 2016, respectively. The volume of ESG information we disclose has significantly increased in recent years and our scores from ESG rating agencies have continued to improve.

 

During 2021, we evolved our ESG data governance program by establishing an ESG Program Management Office to assess our reporting in accordance with frameworks such as the Task Force on Climate-Related Financial Disclosures (TCFD); engage with targeted ESG rating agencies; manage our data collection and reporting processes; create assurance guidance and controls, and provide reports, data and information for publication. In addition, we engaged an independent third party to review our energy and GHG emissions data; requested our Internal Audit team to perform walkthroughs of key metrics and provide ongoing advisory engagement; and formalized our processes for data owner sign-off, ESG Disclosure Committee review and senior management approval.

Our March 2022 ESG Download, published concurrently with this proxy statement on our ESG website at esg.averydennison.com, reflects the organizational focus we have on these matters. It includes 120 categories covering our policies, goals, strategies, risks, outcomes/metrics and certifications. This information comes from multiple data owners and sources, including our enterprise-wide Sustainability Council, the sustainability teams in our businesses, and representatives from corporate and business functions such as EHS, Operations/Supply Chain, Procurement, HR and Law. The ESG Download and other information on our website are not and should not be considered part of, nor are they incorporated by reference into, this proxy statement.

 

Avery Dennison Corporation  |  2022 Proxy Statement

 

 

7

 


Table of Contents

ENVIRONMENTAL AND SOCIAL SUSTAINABILITY

Sustainability is one of our core values and has long been integral to our way of doing business. To create value for all our stakeholders, we aim to advance our strategic innovation platforms on material circularity and waste reduction/elimination, build a more diverse workforce and inclusive and equitable culture, maintain operations that promote health and safety, and support our communities. Integrating sustainability into our business strategies has helped us deliver sustained strong financial performance and engage employees at all levels.

In the first six years of the 10-year horizon for our 2025 sustainability goals, we have made substantial progress, as shown in the scorecard below. You can find additional information on our ESG progress in our 2021 integrated sustainability and annual report, as well as on our ESG website at esg.averydennison.com. The 2021 integrated sustainability and annual report and other information on our website are not and should not be considered part of, nor are they incorporated by reference into, this proxy statement.

 

2021 SCORECARD OF PROGRESS TOWARD 2025 SUSTAINABILITY GOALS

Focus Area

 

Goal(s)

 

Baseline Year

 

Highlights of Progress

 

Greenhouse

Gas Emissions

 

LOGO

 

 

 

Achieve at least 3% absolute reduction year-over-year and at least 26% overall reduction by 2025

 

 

2015

 

 

Reduced absolute GHG emissions by ~7% in 12 months through Q3 2021 compared to same period in prior year; reduced GHG emissions by ~48% compared to baseline year

 

Paper

 

LOGO

 

 

 

Source 100% certified paper, of which at least 70% is Forest Stewardship Council®-certified

 

 

2015

 

 

Of total volume of paper procured in 2021, ~91% was certified, with ~81% of face stock Forest Stewardship Council®-certified

 

Films

 

LOGO

 

 

 

Ensure that 70% of films we buy conform to, or enable end products to conform to, our environmental and social guiding principles

 

 

N/A

 

 

~97% of 2021 film volume conformed to LGM’s restricted substance list (RSL)

 

Chemicals

 

LOGO

 

 

 

Ensure that 70% of chemicals we buy conform to, or enable end products to conform to, our environmental and social guiding principles

 

 

N/A

 

 

~96% of 2021 chemical volume conformed to LGM’s RSL

 

Products and

Solutions

 

LOGO

 

 

 

Through innovation, deliver above-average growth in sales from sustainability-driven products and services

 

Ensure that 70% of our products and solutions conform to, or enable end products to conform to, our environmental and social guiding principles

 

 

2015

 

 

~55% and ~50% of RBIS Apparel and LGM sales, respectively, in 2021 came from sustainability-driven products that are responsibly sourced, enable recyclability, contain recycled content or use less material, without compromising performance

 

Waste

 

LOGO

 

 

 

Be 95% landfill-free, with at least 75% of our waste reused, repurposed or recycled

 

Eliminate 70% of the matrix and liner waste from our value chain

 

 

2015

 

 

Diverted ~94% of solid waste from landfills and recycled ~67% of waste as of Q3 2021, our most recently available data

 

People

 

LOGO

 

 

 

Continue to cultivate diverse (40%+ female at level of manager and above), engaged, safe (recordable incident rate (RIR) of <0.25), productive and healthy workforce

 

Continue to invest in our employees and the communities in which they live and work

 

 

2015

 

 

Increased female representation at level of manager and above by ~3% from baseline year, reaching 35% at YE 2021

 

Continued world-class safety record, with 2021 RIR of 0.21, substantially better than manufacturing industry average of 3.1 in 2020 (most recently available data)

 

Transparency

 

LOGO

 

 

Commit to goals publicly and be transparent in reporting progress

 

 

N/A

 

 

Continued to enhance transparency by providing more frequent and comprehensive ESG disclosures, including by launching ESG website and making new commitments to external standards (e.g., Science Based Targets initiative) in 2021

 

8

 

 

2022 Proxy Statement  |  Avery Dennison Corporation

 


Table of Contents

After updating our materiality assessment in 2020 to better understand the environmental and social sustainability challenges facing our company and our stakeholders, we reframed our eight 2025 goals into three broader goals that we are aiming to achieve by 2030. Within each of these goals, we have specific targets related to environmental and social sustainability. We show our progress against the targets shown below in our 2021 integrated annual and sustainability report.

2030 SUSTAINABILITY GOALS AND TARGETS

 

GOALS

  TARGETS

 

     LOGO

 

Deliver innovations that

advance the circular economy

 

 

Satisfy the recycling, composting or reuse requirements of all single-use consumer packaging and apparel with our products and solutions

 

RBIS: 100% within our core product categories (printed fabric labels, woven labels, paper, interior heat-transfer labels, packaging and RFID) will meet our third-party verified Sustainable ADvantage Standard

 

LGM: 100% of our standard label products will contain recycled or renewable content; all of our regions will have labels that enable circularity of plastics

 

     LOGO

 

Reduce the environmental impact in our

operations and supply chain

 

 

Reduced our Scope 1 and 2 GHG emissions by 70% from our 2015 baseline. Work with our supply chain to reduce our 2018 baseline Scope 3 GHG emissions by 30%, with an ambition of net zero by 2050

 

 

Source 100% of paper fiber from certified sources focused on a deforestation-free future

 

 

Divert 95% of our waste away from landfills, with a minimum of 80% of our waste recycled and the remainder either reused, composted or sent to energy recovery

 

 

Deliver a 15% increase in water efficiency at our sites that are located in high or extremely high risk countries as identified in the World Resources Institute Aqueduct Tool

 

     LOGO

 

Make a positive social impact by enhancing

the livelihood of our people and communities

 

 

Foster an engaged team and an inclusive workplace.

•  Inclusion Index: 85%

•  Employee Engagement: 82%

•  Females in manager level or above positions: 40%

•  Safety: 0.2 RIR

 

 

Support the participation of employees in Avery Dennison Foundation grants and foster the well-being of the communities in which we and our supply chain operate.

DIVERSITY, EQUITY AND INCLUSION (DE+I)

Diversity is one of our core values, reflecting our commitment to ensuring an inclusive and equitable environment for people of all backgrounds and orientations and our belief that we gain strength from diverse ideas and teams. We are holding ourselves accountable for DE+I progress, with quantitative targets for employee engagement, inclusion and workforce gender diversity in our 2030 sustainability goals. Over the past several years, we have made consistent progress in our DE+I journey, as shown on the following page. Our 2021 EEO-1 statistics, which we collect as required by the U.S. Equal Opportunity Commission and reflect the voluntary self-identification by our U.S. employees, can be found in our March 2022 ESG Download.

 

Avery Dennison Corporation  |  2022 Proxy Statement

 

 

9

 


Table of Contents
 

 

  HIGHLIGHTS OF DE+I JOURNEY

2015

 

LOGO

 

•   Established 2025 goal of 40%+ female at manager level and above

 

•   Employees established Northeast Ohio Chinese Employee Resource Group (ERG)

2016

 

LOGO

 

•   Launched unconscious bias training for managers globally

 

•   Released DE+I Talkabout Toolkit

 

•   Initiated Women.Empowered development program

 

•   Expanded flexible work arrangements

 

•   Added inclusion index to employee engagement survey

2017

 

LOGO

 

•   Employees established Elevate, women’s ERG

 

•   Began requiring gender diverse hiring slate goals globally

 

•   Joined CEO Action for Diversity & Inclusion

 

•   Formally added Diversity as one of our company values

2018

 

LOGO

 

•   Established Regional DE+I Councils

 

•   Employees established BERG, our Black ERG

 

•   Launched Men as Allies program

 

•   Reviewed director+ level gender pay equity, making adjustments where appropriate

2019

 

LOGO

 

•   Employees established Veterans ERG and UNITE, our LGBTQ+ ERG

 

•   Launched North America iBelong employee engagement campaign

 

•   Expanded gender pay equity review, making adjustments where appropriate

2020

 

LOGO

 

•   Employees established Voz Latina ERG

 

•   Launched regional DE+I town halls

 

•   Began enhancing DE+I transparency with increased ESG reporting

 

•   Started to recruit for enterprise-wide DE+I leader

 

•   Continued expanding gender pay equity review and began evaluating U.S. racial/ethnic pay equity, making adjustments where appropriate

2021

 

LOGO

 

•   Engaged third party expert to assess our baseline and help us establish our global DE+I priorities

 

•   Established DE+I infrastructure with global leader and dedicated regional resources

 

•   Developed global DE+I strategy with four pillars and supporting regional focus areas

 

•   Increased DE+I transparency, including by publishing EEO-1 data and committing to do so annually

 

•   Further enhanced pay equity review by engaging third party expert to analyze racial/ethnic equity

 

•   Invested to further develop ERG leaders

 

•   Employees established ERGs focused on mental awareness, single parenting and young employees

 

•   Sponsored 50+ diverse leaders in externally-facilitated leadership academies

 

•   Ensured more equitable benefits for LGBTQ+ employees and their families, resulting in 100% score on Human Rights Campaign Foundation’s 2022 Corporate Equality Index

 

10

 

 

2022 Proxy Statement  |  Avery Dennison Corporation

 


Table of Contents

STOCKHOLDER ENGAGEMENT

In addition to our extensive investor relations program through which our CEO, Chief Financial Officer (CFO), business leaders and Investor Relations team engage with our investors throughout the year, we have a longstanding practice of semiannual engagement with stockholders to further discuss and solicit their feedback on our strategies, performance, executive compensation and ESG matters.

 

LOGO

Summary of 2021 Engagement Feedback

Our Board and management believe that regular stockholder engagement fosters a deeper understanding of our investors’ evolving expectations on ESG matters and helps us ensure our programs continue to align with best practices. The objectives of our stockholder engagement program are to maintain thoughtful dialogue and further strengthen our relationships with our top investors; gather feedback on the prior proxy season and identify potential improvement opportunities based on evolving expectations; and discuss our company strategies, Board matters, executive compensation, and ESG progress.

In 2021, we contacted our top 30 investors in the spring and the fall. Board members, in particular our Lead Independent Director, and management were made available to answer questions and address concerns. We engaged with every stockholder who accepted our invitation to meet, and our Lead Independent Director led the majority of our off-season engagements.

 

We discussed the process, results and feedback from our 2021 engagement with the Talent and Compensation Committee (the “Compensation Committee”) and the Governance Committee of our Board, and also shared highlights with the full Board to supplement the reports from those Committee Chairs.

A summary of the results from our 2021 stockholder engagement is shown on the following page.

 

Avery Dennison Corporation  |  2022 Proxy Statement

 

 

11

 


Table of Contents
         2021 ENGAGEMENT RESULTS         
           

 

LOGO    LOGO    LOGO

Governance Feedback

With respect to governance, our 2021 engagements focused primarily on the matters described below.

 

   

Board oversight of ESG matters, including the allocation of responsibilities among Board Committees and our full Board

 

   

Board composition, with investors noting that the diversity of skills, qualifications and demographic backgrounds on our Board was appropriate given our company’s strategies and ESG priorities

 

   

Board refreshment, including actions underway to mitigate the risk from upcoming concentrated director retirements and the skills and backgrounds we would seek in any new director to complement those of our existing directors

 

   

Board leadership structure, including our rationale for maintaining a combined Chairman/CEO with a robust Lead Independent Director role

 

   

Director commitments, given the lower level of stockholder support at the 2021 Annual Meeting received by one of our current directors whose board memberships do not comply with certain of our investors’ voting policies

 

   

Our shareholder rights profile

Environmental Sustainability Feedback

Investors uniformly commended our significantly expanded ESG transparency with the disclosures contained in our integrated annual and sustainability reports, proxy statements and ESG Downloads and on our ESG website at esg.averydennison.com. Environmental sustainability was a key area of focus for many of our investors in 2021. During our conversations, we primarily discussed the matters described below.

 

   

The strong linkage between ESG and our company strategies, as well as the ways in which our environmental and social sustainability creates market opportunity and provides competitive advantage

 

   

Our reframed sustainability framework, progress toward our 2025 goals and our new 2030 goals, reviewing the step-change advancement between these sets of goals, including our more objective and ambitious 2030 targets, including those related to Scope 1, 2 and 3 GHG emissions reduction and water to address evolved stakeholder expectations

 

   

Our launch of strategic innovation platforms focused on waste reduction/elimination and material circularity

 

   

The approval by the Science Based Targets initiative of our 2030 Scope 1 and 2 GHG emissions reduction targets as consistent with reductions required to keep warming to no more than 1.5 degrees Celsius, and our ambition to achieve net zero GHG emissions by 2050

Executive Compensation Feedback

The stockholders with whom we spoke sought information regarding the consideration of ESG matters in our executive compensation program, seeking to ensure that the Compensation Committee is discussing evolving expectations regarding ESG-executive compensation linkage. We discussed our current approach of establishing performance objectives for our annual incentive program based on quantitative financial metrics, supplemented by a qualitative individual assessment of executives that includes consideration of their ESG-related goals. We also explained our Board’s view that our financial success in recent years has been inextricably linked to our ESG focus and progress and that we have made substantial ESG progress as part of our commitment to deliver for all our stakeholders. Investors noted the need to be thoughtful and objective if we were to add ESG performance objectives, cautioning against setting targets without sufficient time and data to assess their appropriateness. To provide additional perspective on the Compensation Committee’s views on the linkage between ESG and executive compensation, we have included additional disclosure in the Compensation Discussion and Analysis section of this proxy statement.

 

12

 

 

2022 Proxy Statement  |  Avery Dennison Corporation

 


Table of Contents

Social Sustainability and Talent Management Feedback

Social sustainability and talent management continued to be significant areas of investor focus in 2021. In addition to the general feedback on our ESG program noted above, discussions related to these topics included the following:

 

   

Training and development opportunities we provide our employees with a view to ensuring an informed and ethical workforce

 

   

Our efforts to attract team members from underrepresented communities and ensure diverse hiring slates

 

   

The programs we offer to make our company an attractive place to work

 

   

Employee retention and attrition

DE+I continued to be a key topic of engagement. The matters described below were areas of DE+I focus.

 

   

The ways in which DE+I aligns with our business strategies, allowing us to recruit and retain an engaged workforce committed to advancing their success and ours

 

   

Given our focus on building a more diverse workforce and inclusive and equitable culture, sharing our quantitative achievements, as well as information related to our qualitative efforts to continuously improve

 

   

The Compensation Committee’s discussion of our DE+I initiatives and progress at each of its regular meetings in 2021, with supplemental engagement on these matters by our full Board with our CEO, Chief Human Resources Officer (CHRO), business leaders and DE+I leaders

 

   

Our disclosure of EEO-1 data for the first time in 2021, with investors expressing their interest in learning more about the demographics of our workforce, what drives employee engagement and how our company plans to ensure the continued success of this key stakeholder group

We also candidly discussed our projected inability to achieve our goal of 40%+ women at the manager level and above by 2025, including the challenges we experienced, our key learnings and the organizational enhancements we have made in recent years to ensure we can deliver this renewed goal by 2030.

2022 DIRECTOR NOMINEES (ITEM 1)

Director’s Decision Not to Stand for Reelection

In February 2022, Director Mark Barrenechea notified our Board of Directors of his decision not to stand for reelection at the 2022 Annual Meeting so that he can focus on other endeavors.

Matrix of Director Nominee Skills, Qualifications and Demographic Backgrounds

Our director nominees bring a balance of skills, qualifications and demographic backgrounds to their roles of providing oversight of our company, as shown by individual in the matrix on the following page, which we have modified slightly from prior year to conform with the areas of industry expertise by which we now classify directors given our evolved strategic profile. This matrix reflects information received from each of our directors in their responses to our annual director questionnaire. At least annually, the Governance Committee evaluates and reports to our Board on the skills, qualifications and demographic backgrounds desirable for our Board to best advance our business strategies and serve the interests of all our stakeholders.

 

Avery Dennison Corporation  |  2022 Proxy Statement

 

 

13

 


Table of Contents

BOARD MATRIX

 

 

LOGO

 

 
Governance Guidelines Criteria

Independent

 

 

 

 

 

 

   

 

 

Senior Leadership Experience(1)

 

 

 

 

 

 

 

   

 

Industry Experience(2)

 

   

 

 

 

 

 

 

 

Global Exposure(3)

 

 

 

 

 

 

 

 

Board Experience(4)

 

 

 

 

 

 

   

 

 

Financial Expertise(5)

   

 

 

   

 

   

 

   

 

   

 

 

 

Industry Expertise

Software/Digital/Cybersecurity(6)

   

 

   

 

   

 

   

 

   

 

   

 

   

 

   

 

Retail/Dining                                                                                                                    

   

 

   

 

   

 

 

 

   

 

   

 

   

 

Packaging

 

   

 

   

 

   

 

   

 

   

 

 

   

 

Consumer Goods

   

 

   

 

 

   

 

 

   

 

   

 

 

Industrial Goods

   

 

   

 

   

 

   

 

   

 

 

 

   

 

Materials Science

   

 

   

 

   

 

   

 

   

 

   

 

 

   

 

Demographic Background

Tenure (years)

 

5

 

9

 

12

 

19

 

14

 

9

 

5

 

16

Gender

   

 

   

 

   

 

   

 

   

 

   

 

   

 

   

 

Female

   

 

   

 

   

 

 

   

 

 

   

 

   

 

Male

 

 

 

   

 

 

   

 

 

 

Non-Binary Gender

   

 

   

 

   

 

   

 

   

 

   

 

   

 

   

 

Age

 

59

 

66

 

65

 

66

 

69

 

65

 

50

 

66

Mandatory Retirement Year

 

2035

 

2028

 

2029

 

2028

 

2025

 

2029

 

2044

 

2028

Race/Ethnicity

   

 

   

 

   

 

   

 

   

 

   

 

   

 

   

 

Black or African American

   

 

 

   

 

   

 

   

 

   

 

   

 

   

 

Hispanic or Latino

 

   

 

   

 

   

 

   

 

   

 

   

 

   

 

White

 

   

 

 

 

 

 

 

 

Asian (including South Asian)

   

 

   

 

   

 

   

 

   

 

   

 

   

 

   

 

Native Hawaiian or Pacific Islander

   

 

   

 

   

 

   

 

   

 

   

 

   

 

   

 

Native American or Alaska Native

   

 

   

 

   

 

   

 

 

   

 

   

 

   

 

LGBTQ+

                               

Veteran

   

 

   

 

   

 

   

 

 

   

 

   

 

   

 

Lives/Has Lived Abroad

 

   

 

 

   

 

   

 

   

 

 

 

 

 

  (1)

Service as president, chief executive officer or in similar senior executive positions.

  (2)

Experience in the software/digital/cybersecurity, retail/dining, packaging, consumer goods, industrial goods or materials science industries.

  (3)

Seniority in a global enterprise or significant experience in international markets.

  (4)

Prior or concurrent service on other U.S. public company boards.

  (5)

Expertise in accounting, auditing, tax, banking, insurance or investments.

  (6)

Departing director Mark Barrenechea had this expertise, which is among the skills the Governance Committee and our Board will seek in new directors.

 

14

 

 

2022 Proxy Statement  |  Avery Dennison Corporation

 


Table of Contents

Board Performance Highlights

Our Board provides strong oversight of our management team and company, with highlights of its notable accomplishments in recent years described below.

 

   

Supported management in navigating our evolving response to COVID-19, including related labor, freight and inflationary challenges in 2021 by ensuring we protected employee safety and well-being, delivered for our customers, mitigated supply chain risk, maintained a strong balance sheet to provide financial flexibility and supported our communities, while continuing to invest in our company’s future growth and further productivity

 

   

Oversaw consistent execution of our business strategies, which delivered significant operating margin expansion and double-digit compound adjusted EPS growth and exceeded our 2017-2021 financial targets, as well as 2017-2021 TSR of 237%, substantially outperforming the S&P 500 and the median of the S&P 500 Materials and Industrials subsets

 

   

Acquired 10 companies through year-end 2021 that added new capabilities and expanded our position in high-value product categories that serve markets that are growing faster than GDP, represent large pools of potential profit and leverage our core capabilities

 

   

Advanced Board and management focus on advancing ESG priorities, with consistent progress toward achieving our 2025 sustainability goals, more ambitious 2030 goals and increased transparency with more frequent and comprehensive disclosures, resulting in improved scores with key ESG rating agencies

 

   

Implemented thoughtful Board refreshment and succession planning, adding 3 new directors in the last 6 years, transitioning Patrick Siewert into Lead Independent Director role and appointing new Chairs for the Audit and Governance Committees, and proactively working to mitigate the impact of upcoming concentrated retirements under our mandatory retirement policy and further enhance Board diversity

 

   

Conducted regular executive leadership development and succession planning, resulting in several experienced leaders promoted to senior executive positions, including our new President and Chief Operating Officer (COO), new leaders of our RBIS Apparel Solutions and IHM businesses, and our CHRO and Chief Legal Officer (CLO) in 2020 who effectively transitioned into their roles during 2021

Board Governance Highlights

Our governance program ensures independent Board oversight of our company. Highlights of our program, which we believe is generally consistent and aligned with the Investor Stewardship Group’s Corporate Governance Principles for U.S. Listed Companies, are shown below.

 

 

Stockholder

Rights

  

 

  Market-standard proxy access

 

  No supermajority voting requirements

 

  No poison pill

 

  No exclusive forum or fee-shifting bylaws

 

Board

Governance

  

 

  Annual election of directors

 

  Majority voting in director elections

 

  Single class of outstanding voting stock

 

  Current directors 89% independent; director nominees 88% independent

 

  Robust Lead Independent Director role

 

  Regular director succession planning and Board refreshment

 

  Continuous executive succession planning and leadership development

 

  Annual Board evaluations

 

  Mandatory director retirement policy at age 72 with no exemptions or waivers allowed or granted

 

  Governance Guidelines

 

  Strong Committee governance

 

  Direct access to management and experts

APPROVAL OF EXECUTIVE COMPENSATION (ITEM 2)

The Compensation Committee oversees our executive compensation program, which delivers pay for performance, with realized compensation dependent on our company achieving challenging annual and long-term financial targets and value creation objectives that advance the interests of our stockholders.

 

Avery Dennison Corporation  |  2022 Proxy Statement

 

 

15

 


Table of Contents

Election of President and COO

In late 2021 and early 2022, during Board meetings and executive sessions with our Chairman/CEO, but no other members of management present, and further one-on-one conversations between our Chairman/CEO and each director, our Board conducted leadership planning, among other things, discussing the potential election of Deon M. Stander, the Vice President and General Manager of our RBIS business, as President and COO. As a result of this thorough planning and these robust discussions, in February 2022, Mr. Stander was elected by our Board as our President and COO, effective March 1, 2022. Mr. Butier served as our President through the end of February 2022 and now serves only in the roles of Chairman and CEO.

Performance-Based Compensation

Target total direct compensation (TDC) for our corporate Named Executive Officers (NEOs) is comprised of the elements shown below.

ELEMENTS OF TARGET TDC FOR CORPORATE NEOs

 

 

LOGO               LOGO

The Compensation Committee approves the target TDC of our NEOs to incent strong operational and financial performance and stockholder value creation. As shown below, the substantial majority of this compensation is performance-based, meaning that our executives ultimately may not realize the value of the at-risk components of TDC if we fail to achieve our strategic, financial and ESG objectives. Our business NEO’s 2021 AIP award and PUs had different performance objectives than those of our corporate NEOs.

 

LOGO

 

16

 

 

2022 Proxy Statement  |  Avery Dennison Corporation

 


Table of Contents

Pay for Performance

As shown in the graph below, in recent years, our CEO’s compensation increased commensurate with our cumulative TSR, with his 2021 pay reflecting the longer-term approach to CEO compensation approved by the Compensation Committee in 2021. See the Compensation Discussion and Analysis section of this proxy statement for more information.

 

 

LOGO

Executive Compensation Best Practices

As summarized below and described in further detail in the Compensation Discussion and Analysis section of this proxy statement, our executive compensation program aligns with our financial goals and business strategies and reflects best practices.

 

Pay-for-Performance  

 

  88% of CEO 2021 target TDC tied to company performance

 

  71% of CEO 2021 target TDC equity-based to incent delivery of long-term stockholder value

 

  Rigorous stock ownership policy; requires CEO to own ~6x base salary, 50%+ of which must be vested shares; does not count unvested PUs and only counts 50% of unvested MSUs

 

Compensation

Best Practices

 

 

  Double-trigger equity vesting requires termination of employment after change of control

 

  YE 2021 three-year average burn rate of 0.58%, in line with 50th percentile of S&P 500 companies

 

  Compensation clawback in event of accounting restatement

 

  Independent compensation consultant retained and serving at direction of Compensation Committee

 

  Annual Compensation Committee evaluation and charter review

 

  Periodic formal risk assessment of compensation policies and practices

 

  Releases from liability and restrictive covenants for departing executives

 

  Compensation Committee review of NEO tally sheets reflecting all compensation components

 

 

  No NEO employment contracts

 

  No guaranteed AIP awards; NEO AIP awards based on company, business and ESG performance

 

  No excise tax gross-ups on change of control severance benefits

 

  No tax gross-ups on perquisites

 

  No above-market interest rates for deferred compensation

 

  No re-pricing of stock options without stockholder approval

 

  No payout of MSU dividend equivalents until vesting

 

  No grant of stock options below fair market value

 

  No supplemental retirement benefits

 

Avery Dennison Corporation  |  2022 Proxy Statement

 

 

17

 


Table of Contents

RATIFICATION OF APPOINTMENT OF PwC (ITEM 3)

Our Board’s Audit and Finance Committee has appointed PricewaterhouseCoopers LLP (PwC) as our independent registered public accounting firm for fiscal year 2022 and our Board is seeking stockholder ratification of the appointment. PwC is well-qualified to continue serving as our independent registered public accounting firm, has a deep understanding of our operations and accounting practices, and maintains rigorous procedures to ensure auditor independence. The committee considered the qualifications, performance and independence of PwC, the quality of its discussions with PwC, and the fees charged by PwC for the level and quality of services provided by the firm during 2021 – as well as considerations regarding PwC’s tenure as our independent auditor – and determined that the reappointment of PwC was in the best interest of our company and stockholders.

 

18

 

 

2022 Proxy Statement  |  Avery Dennison Corporation

 


Table of Contents

GOVERNANCE

 

With oversight from our Board, we have designed our governance program to comply with applicable laws and regulations – including the rules of the Securities and Exchange Commission (SEC) and the listing standards of the New York Stock Exchange (NYSE) – and to reflect best practices as informed by the practices of other large public companies, recommendations from our outside advisors, the voting guidelines of our stockholders and the policies of proxy advisory firms. The key features of our program are described in the Board Governance Highlights section of the proxy summary.

We encourage you to visit the investors section of our website under Corporate Governance, where you can view and download the current versions of the documents shown below and referenced in this proxy statement.

 

   

Amended and Restated Certificate of Incorporation

 

   

Amended and Restated Bylaws (our “Bylaws”)

 

   

Corporate Governance Guidelines (our “Governance Guidelines”)

 

   

Charters for our Board’s Audit and Finance Committee (the “Audit Committee”), Talent and Compensation Committee (the “Compensation Committee”) and Governance Committee

 

   

Code of Conduct

 

   

Code of Ethics for the CEO and Senior Financial Officers

 

   

Audit Committee Complaint Procedures for Accounting and Auditing Matters

Information on our website is not and should not be considered part of, nor is it incorporated by reference into, this proxy statement. You can receive copies of these documents, without charge, by writing to our Corporate Secretary at 8080 Norton Parkway, Mentor, Ohio 44060.

VALUES AND ETHICS

Our Code of Conduct applies to all of our directors, officers and employees and reflects our values of Integrity, Courage, External Focus, Diversity, Sustainability, Innovation, Teamwork and Excellence. The Code includes leadership messages, detailed information regarding higher risk areas, and case studies to provide guidance on situations that raise complex ethical questions. It has been translated into over 30 languages and our leaders affirm their commitment to complying with it when they first join our company and thereafter as part of our compliance certification process. We regularly train employees on Code topics in instructor-led sessions held in person or virtually, in addition to our online training program generally consisting of four courses per year that our computer-based employees are required to complete.

To ensure that the policies and principles encompassed in our Code of Conduct reach all our employees, we develop and launch three “Talkabout” Toolkits (also in over 30 languages) globally each year, which managers are required to use to engage in meaningful discussion with their teams regarding topics from the Code of Conduct. These toolkits consist of presentation slides and an introductory subtitled video, which includes messages from our Chief Compliance Officer and other company leaders.

 

Avery Dennison Corporation  |  2022 Proxy Statement

 

 

19

 


Table of Contents

Ethics-Based Corporate Culture and Policies

Reflecting the culture of our company, the ethics-based corporate policies and other matters discussed in our Code of Conduct are shown below. Our global supplier standards extend our commitment to our third party service providers, establishing our expectation that they do business in an ethical manner.

 

 

LOGO

Business Conduct GuideLine    

 

Our Business Conduct GuideLine (the “GuideLine”) is a whistleblower hotline available at all hours for employees or third parties to report potential violations of our Code of Conduct or applicable laws, anonymously if they so choose.

The GuideLine may be reached by (i) calling 800.461.9330 toll-free in the U.S., +1.720.514.4400 direct with applicable charges from any location, or toll-free outside of the U.S. using the country-specific toll-free numbers found in our Code of Conduct or (ii) visiting www.averydennison.com/guidelinereport (www.averydennison.com/guidelinereport-eu in Europe). The hotline is operated by an independent third party and accepts reports in any language to accommodate the needs of our global workforce and customer/supplier base. Reports are investigated under the direction of our Chief Compliance Officer, in consultation with our law department and senior management and with oversight from the Governance Committee. We prohibit retaliation for good-faith reporting.

Financial Code of Ethics

We have adopted a Code of Ethics that requires our CEO, CFO and Controller/Chief Accounting Officer (CAO) to act professionally and ethically in fulfilling their responsibilities. Only the Audit Committee or the Governance Committee can amend or waive the provisions of our Code of Ethics, and any amendments or waivers must be posted promptly on our website or timely filed with the SEC on a Current Report on Form 8-K. We last amended our Code of Ethics in April 2014 and we have made no exemptions or granted any waivers since its inception.

 

Code of Ethics Responsibilities

 

 

•   Avoid actual or apparent conflicts of interest

•   Ensure complete and accurate SEC filings

•   Respect confidentiality of financial and other information

•   Employ corporate assets responsibly

•   Report Code of Ethics violations to Chair of Audit or Governance Committees

 

Supporting fulfillment of these responsibilities, our controllership and internal audit functions ensure that we maintain a robust internal control environment, with the leaders of these functions regularly reporting to, and periodically meeting in executive session with, the Audit Committee.

 

20

 

 

2022 Proxy Statement  |  Avery Dennison Corporation

 


Table of Contents

COMPLAINT PROCEDURES FOR ACCOUNTING AND AUDITING MATTERS

 

The Audit Committee has adopted procedures for the confidential, anonymous submission of complaints related to accounting, accounting standards, internal accounting controls and audit practices.

These procedures relate to reports of (i) fraud or deliberate error in the preparation, evaluation, review or audit of our financial statements or other financial reports; (ii) fraud or deliberate error in the recording or maintenance of our financial records; (iii) deficiencies in, or noncompliance with, our internal accounting controls; (iv) misrepresentation or false statement regarding any matter contained in our financial records, statements or other reports; or (v) deviation from full and fair reporting of our financial condition. Any person, including third parties, may submit a good faith complaint regarding accounting and auditing matters and employees may do so without fear of retaliation. The Audit Committee oversees these procedures, with investigations conducted under the direction of our internal audit department in consultation with our Corporate Secretary, Chief Legal Officer and senior management to the extent appropriate under the circumstances.

Stockholders and other interested parties interested in communicating regarding these matters may make a confidential, anonymous report by contacting the GuideLine or writing to the Audit and Finance Committee Chair, c/o Corporate Secretary, 8080 Norton Parkway, Mentor, Ohio 44060.

STOCK OWNERSHIP POLICY

Our stock ownership policy requires that non-employee directors acquire and maintain a minimum ownership interest in our company of $500,000 and our CEO, Level 2 executives and Level 3 executives acquire and maintain a minimum ownership interest in our company equal to 6x, 3x and 2x their base salary, respectively, at least 50% of which must be held in vested shares.

The values of the following shares/units are considered in measuring compliance with our stock ownership policy: shares beneficially owned or deemed to be beneficially owned, directly or indirectly, under federal securities laws; for officers, shares or units held in qualified and non-qualified employee benefit plans, unvested restricted stock units (RSUs) subject to time-based vesting, and 50% of the value of unvested MSUs at the target payout level; and, for non-employee directors, deferred stock units (DSUs). Neither stock options nor unvested PUs are considered in measuring compliance.

 

Until a director or officer achieves his or her respective ownership requirement, he or she is required to retain shares acquired, net of taxes, from the exercise of stock options or vesting of stock awards until the requirement is met. These individuals are not allowed to transact in company stock until they certify that they will remain in compliance with our stock ownership policy after giving effect to the transaction they plan to effectuate.

The Compensation Committee and the Governance Committee reviewed the stock ownership of our non-employee directors in November 2021 and February 2022, respectively. Both Committees determined that all of our non-employee directors were in compliance with the policy, with average ownership of 12x the ownership requirement, helping ensure their interests remain aligned with those of our stockholders and further incenting their focus on long-term stockholder value creation. The relatively high average ownership level by our non-employee directors is largely due to the inclusion of DSUs for purposes of our stock ownership policy; DSUs represent annual cash retainers deferred at a director’s election. DSUs are included as owned under the policy because they are earned upon receipt and would be paid out to a director upon his or her separation from our Board.

The Compensation Committee reviewed executive stock ownership in November 2021 and determined that all of our executive officers, including all NEOs, were in compliance with our stock ownership policy. The compliance of our directors and NEOs with our stock ownership policy as of year-end 2021 is shown on the following page.

 

Avery Dennison Corporation  |  2022 Proxy Statement

 

 

21

 


Table of Contents
STOCK OWNERSHIP POLICY COMPLIANCE  
  

 

  

Minimum

Requirement(1)

     Shares(2) as of
2021 FYE (#)
    

Requirement
Multiple

Achieved

     Policy
Compliance
 

Non-Employee Directors

   $ 500,000         

 

 

 

  

 

 

 

  

 

 

 

Bradley Alford

  

 

 

 

     42,930        18x         

Anthony Anderson

  

 

 

 

     16,069        6x         

Mark Barrenechea

  

 

 

 

     6,892        2x         

Ken Hicks

  

 

 

 

     43,810        18x         

Andres Lopez

  

 

 

 

     8,390        3x         

Patrick Siewert

  

 

 

 

     16,842        7x         

Julia Stewart

  

 

 

 

     63,471        27x         

Martha Sullivan

    

 

 

 

 

 

     28,727        12x         

Chairman & CEO

  

 

 

 

  

 

 

 

  

 

 

 

  

 

 

 

Mitchell Butier

   $ 7,200,000            269,668        8x         

Level 2 NEOs

  

 

 

 

  

 

 

 

  

 

 

 

  

 

 

 

Gregory Lovins

   $ 1,983,780            46,051        5x         

Deon Stander

   $ 1,707,021            35,663        4x         

Level 3 NEOs(3)

  

 

 

 

  

 

 

 

  

 

 

 

  

 

 

 

Deena Baker-Nel

   $ 832,000            4,005        1x         

Ignacio Walker

   $ 850,750            6,948        1x         

 

  (1) 

Minimum requirements for CEO, Level 2 NEOs and Level 3 NEOs reflect 6x, 3x and 2x, respectively, of their respective base salary as of year-end 2021.

 

 

  (2) 

Reflects shares/units considered in measuring compliance with our stock ownership policy rather than vested shares, based on the average closing price of our common stock from October 1 to December 31, 2021.

 

 

  (3) 

Minimum requirements for Ms. Baker-Nel and Mr. Walker increased from 1x to 2x their respective base salaries in connection with their promotions in September 2020.

 

INSIDER TRADING POLICY

Our insider trading policy prohibits our Board members, officers and employees from engaging in transactions in our company’s stock while in the possession of material non-public information; engaging in transactions in the stock of other companies while in possession of material non-public information that they become aware of in performing their duties; and disclosing material non-public information to unauthorized persons outside our company.

Limited Trading Windows

Our insider trading policy restricts trading by Board members, officers (including our NEOs) and director-level employees during blackout periods, which generally begin two weeks before the end of each fiscal quarter and end two business days after the release of earnings for the quarter. Additional blackout periods may be imposed with or without notice, as the circumstances require.

Prohibitions on Hedging and Pledging

Our insider trading policy prohibits our directors, officers (including our NEOs) and employees from purchasing financial instruments (such as prepaid variable forward contracts, equity swaps, collars and exchange funds) designed to hedge or offset any decrease in the market value of shares of our common stock they hold, directly or indirectly. In addition, directors and officers are expressly prohibited from – and our non-officer employees are strongly discouraged from – pledging shares of our common stock to secure personal loans or other obligations, including by holding such shares in a margin account.

 

To our knowledge based on our review of their written representations in our annual director and officer questionnaire, all of our Board members and executive officers complied with our insider trading policy during 2021, and none of them has hedged or pledged shares of our common stock.

 

22

 

 

2022 Proxy Statement  |  Avery Dennison Corporation

 


Table of Contents

ENVIRONMENTAL AND SOCIAL SUSTAINABILITY

 

Sustainability and Diversity are two of our core values and have long been part of our approach to doing business, driving us to work within our company and across our entire value chain to address the environmental and social impacts of our products and practices. We aim to continually improve the environmental sustainability of our products and processes, build a more diverse, equitable and inclusive workforce, and provide meaningful support for our communities.

With strategic guidance and direction provided by Mitch Butier, our Chairman/CEO, responsibility over ensuring that we continue to make progress toward achieving our sustainability goals resides with Deon Stander, now our President and COO. Our enterprise-wide Sustainability Council, led by Mr. Stander and comprised of a cross-divisional and cross-functional group of leaders to drive broad accountability and continually accelerate our progress, met regularly during 2021 to develop our 2030 sustainability goals and targets, as well as formulate our go-forward ESG strategy.

Board oversight over environmental sustainability and community investment is primarily conducted by the Governance Committee, which receives a report from management on each of these topics at least once a year. In addition, our full Board engages with business leaders on their sustainability initiatives during its regular review of their business strategies. In July and October 2021, our full Board held strategy sessions focused on environmental sustainability, our innovation efforts to address the increasing need and demand for more sustainable products, our strategic innovation platforms focused on waste reduction/elimination and material circularity, and our overall ESG strategy, priorities and progress.

Board oversight over social sustainability is conducted primarily through the Compensation Committee, which reviewed our DE+I progress at each of its meetings in 2021 and regularly discusses other matters related to talent management. In December 2021, our full Board engaged with, and challenged, management on our DE+I progress, including by reviewing the four pillars of our enterprise DE+I strategy, as well as its supporting regional focus areas.

ENGAGING OUR STAKEHOLDERS

We seek to ensure that our sustainability efforts are consistent with the expectations of our stakeholders. We regularly communicate with individuals and organizations interested in how we do business generally and our sustainability efforts in particular, and also conduct stakeholder interviews as part of our biennial materiality assessments. These assessments help set our sustainability agenda, focusing us on the areas in which we can have the most impact. In 2020, we partnered with Environmental Resources Management to refresh our materiality assessment and reprioritize the sustainability topics most significant to our stakeholders. The resulting materiality map showing the importance of various ESG topics to our company and external stakeholders may be found in our March 2022 ESG Download. We have begun working on our next biennial materiality assessment, which we plan to share with our stakeholders in March 2023.

 

Avery Dennison Corporation  |  2022 Proxy Statement

 

 

23

 


Table of Contents

SUSTAINABILITY STAKEHOLDERS

 

           1    

 

       
            

Industry

Trade Associations        Cross-Industry Working Groups        Conferences

 

           2    

 

       
            

Customers and Brand Owners

Product Collaborations        Surveys        Site Audits        Working Groups

 

           3    

 

       
            

Employees

Engagement Survey        Works Councils        Employee Resource Groups        Intranet/Town Halls

Code of Conduct        Training        Business Conduct GuideLine

 

           4    

 

       
            

Investors

Annual Meetings        Quarterly Earnings Calls        Investor Meetings        Stockholder Engagement Program

 

           5    

 

       
            

Non-Governmental Organizations

Consultations on Issues of Concern        Specific Initiatives (e.g., responsibly sourcing paper, reducing GHG emissions)

 

           6    

 

       
            

Policymakers and Regulators

Permitting        Audits        Certifications

 

           7    

 

       
            

Communities

Foundation Grant-making        Employee Volunteerism        Civic Collaboration

 

           8    

 

       
            

Suppliers

Supplier Standards        Compliance Training        Supplier Audits        Joint Projects

PROGRESS TOWARD ACHIEVING OUR 2025 AND 2030 GOALS

We present our scorecard showing progress against our 2025 sustainability goals through 2021 in the proxy summary. We present our progress against our 2030 goals in our 2021 integrated annual and sustainability report. You can find additional information in our ESG Downloads available in the investors section of our website at investors.averydennison.com and on our ESG website at esg.averydennison.com. Our 2021 integrated sustainability and annual report, ESG Downloads and other information on our website are not and should not be considered part of, nor are they incorporated by reference into, this proxy statement.

 

24

 

 

2022 Proxy Statement  |  Avery Dennison Corporation

 


Table of Contents

We disclose our ESG metrics using the frameworks of the Sustainability Accounting Standards Board (SASB), the Global Reporting Initiative (GRI) and CDP Worldwide. We are a member of the United Nations Global Compact and have made commitments to the UN Sustainable Development Goals and the Science Based Targets initiative (SBTi), with our Scope 1 and 2 GHG emissions reduction targets having been approved by SBTi as consistent with levels required to meet the goals of the Paris Agreement.

DIVERSITY, EQUITY AND INCLUSION (DE+I)

Diversity is one of our core values, reflecting our desire to ensure an equitable and inclusive environment for people of all backgrounds and orientations and our recognition that we gain strength from diverse ideas and teams. The importance of DE+I to our company is evidenced by the engagement, inclusion and gender diversity-related targets included in our 2030 sustainability goals. Highlights of our DE+I journey are shown in the proxy summary.

Beginning in 2020, we redoubled our efforts on DE+I, engaging with our employees across the globe to gather information on areas where we most needed to focus. After listening and learning from our employees, our leaders regularly met to discuss areas of focus, and each of our business’ strategies include quantitative DE+I goals, with their leaders evaluated on the progress they make.

In 2021, we engaged a third party expert to help us perform DE+I baselining, which included an enterprise-wide inclusion assessment and pipeline analysis, provide external benchmarking and obtain independent anonymous and focus group feedback from our team members worldwide. With this information, we identified our DE+I priorities and developed our go-forward DE+I strategy, which includes the following four pillars: increasing the number of women who hold leadership positions; enhancing the experience of our shop floor employees; increasing DE+I for underrepresented groups; and making merit and transparency even more foundational to our employee experience. These pillars, as well as the supporting regional focus areas, have been communicated to our employees worldwide.

Each of our strategic pillars is sponsored by members of our Company Leadership Team. To ensure we achieve our goals, we have advanced our internal DE+I capability and leadership, with a Global DE+I Director and additional resources in each of our regions, together forming a global infrastructure of fully-dedicated resources. To keep ourselves accountable, we are committed to continuing to enhance external transparency into our DE+I journey through regular reporting and engagement with our stakeholders so they may critically assess our progress and provide feedback to help us achieve our goals.

OTHER TALENT MANAGEMENT MATTERS

Succession Planning

The Compensation Committee and our full Board conduct executive succession planning at least semiannually, reviewing succession plans for our CEO and other senior executives. Consistent with this practice, in April 2021, the Compensation Committee discussed potential successors to the members of our Company Leadership Team, and aligned on a process and timeline to enhance focus on CEO succession planning as a matter of strong corporate governance. In October 2021, the Compensation Committee again reviewed talent that is ready – or, with continued development on their current trajectory with mentorship and coaching from our current leaders, will be ready – to fill senior executive positions in the event of a vacancy. These assessments were further discussed with our full Board. In addition, in July and December 2021, our full Board conducted CEO succession planning to ensure ready-now successors over multiple time horizons. The Compensation Committee also reviews executive new hires, promotions, transfers and departures in connection with each of its meetings to assist with executive succession planning and leadership development.

Leadership Development

The Compensation Committee oversees our company’s talent management programs to assist with identifying and developing our future leaders. We maintain a robust performance review process and provide leadership development opportunities for our employees. Senior management reports to the Compensation Committee or our full Board on leadership at executive levels of our organization by identifying high-potential talent and critical experts, cultivating the skills and capabilities to allow identified individuals to become our future leaders, and ensuring that they have appropriate development plans in place to progress them toward greater responsibility. Through regular reports from management, our Board has the opportunity to meet our business leaders and functional leaders in law, finance, information technology and human resources. In addition, Board members have freedom of access to all our employees, and are encouraged to visit our facilities to meet with local management and attend company events.

 

Avery Dennison Corporation  |  2022 Proxy Statement

 

 

25

 


Table of Contents

COMMUNITY INVESTMENT

With Board oversight from the Governance Committee, our community investment efforts help strengthen the communities around the world in which we operate. We make most of our community investments through the Avery Dennison Foundation (ADF), which annually distributes at least 5% of its assets from the prior year. ADF’s grant-making, our primary means of giving, is aided by our employees worldwide who help identify deserving nonprofit organizations serving communities where our employees live and work. Historically, ADF has given to organizations advancing education, women’s empowerment and sustainability. In 2021, ADF continued to address these funding areas, while also responding to the COVID-19 pandemic, natural disasters and the call for greater DE+I worldwide.

In 2021, ADF and our company collectively made $6.3 million in grants and other financial contributions, more than double that of the prior year. In the discussion that follows, we provide an overview of this giving.

COVID-19 and Disaster Response

Beginning in 2020, ADF shifted its resources to support the response to COVID-19 in communities where our company has a presence. We continued that support in 2021. In a joint effort with the company, ADF provided grants to help fund COVID-19 relief efforts by nonprofit organizations in our global communities, including those described below.

 

   

India: A grant of $230,000 to support the American India Foundation in helping meet the acute shortage of portable hospital beds in the city of Gurgaon, where our company has facilities; a second grant of $235,000 to the American India Foundation helped source vaccines, supply diagnostic and medical emergency equipment, raise vaccination awareness and mitigate nutrition gaps in the city of Bangalore, where our company also has operations

 

   

Brazil: A grant of $100,000 supported Doctors Without Borders/Médecins Sans Frontières’ with vaccine coordination and the purchase and distribution of medical supplies

 

   

Sri Lanka: A grant of $50,000 helped the Rotary Club in the city of Kandy provide ICU beds at a rural hospital and purchase ventilators and other needed medical equipment

 

   

Vietnam: Two grants totaling $70,000 helped support the Red Cross Vietnam’s COVID-19 response in Long An and Bac Ninh

In 2021, ADF also continued to support the Employee Assistance Fund it launched in 2020, which provides financial assistance to our employees who have been significantly adversely impacted by COVID-19. The fund was designed to help provide for basic needs such as housing and utilities, medical care, dependent care and other pandemic-related expenses. The fund also provides support to families of employees who have died from COVID-19. Employee donations have significantly supplemented ADF funds for this effort. In all, more than $3.4 million was distributed in 2021 to more than 4,200 individuals in 27 countries. The fund is administered by Global Impact, an independent third party.

ADF also partnered with third-party nonprofit GlobalGiving to facilitate donations from our employees to disaster relief efforts, ensuring that their donations support legitimate and vetted nonprofit organizations in affected communities. All donations made through GlobalGiving are matched by ADF, and employees receive regular reports from the organizations they support describing accomplishments with the funding received. In 2021, our employees supported 43 charitable organizations through GlobalGiving, with donations totaling $60,000.

DE+I Support

Prompted in part by events in the U.S. in 2020, and in recognition of the role it can play in accelerating society’s journey toward greater equity, ADF made grants to organizations promoting DE+I globally. ADF worked with our regional DE+I councils and ERGs around the world to identify organizations most relevant to underrepresented communities in each region. A selection of these grants is described below.

 

   

Education: Included grants of $200,000 to World Vision Honduras to teach life skills to at-risk women; $132,000 to Associação Beneficente ABID to enhance foster care services in São Paulo, Brazil; $17,000 to Fundacion Leer to support literacy programs in Buenos Aires, Argentina; and $5,000 to Boys and Girls Club of Pasadena, California

 

26

 

 

2022 Proxy Statement  |  Avery Dennison Corporation

 


Table of Contents
   

Sustainability: Included grants of $200,000 to Waste and Resource Action Program to support public-private partnerships aimed at reducing food waste in Indonesia and $50,000 to Lake-Geauga Habitat for Humanity to provide housing for low-income families in Painesville, Ohio

 

   

Women’s Empowerment: Included grants of $250,000 to UN Foundation Resilience Fund to support women in South and Southeast Asia; $124,000 to The Smile Foundation to support women’s empowerment in Delhi, India; $100,000 to Right to Play to provide educational opportunities for girls in refugee camps and underserved communities in Pakistan and Burundi; and $88,000 to Gesanghua Education Foundation to provide hygiene care packages for girls in Qinghai, China

 

   

DE+I: Included grants of $200,000 to HOLA Ohio to support a new Hispanic community center in Painesville; $50,000 to Youth Opportunities Unlimited to provide job readiness and training to African American youth in Cleveland, Ohio; $25,000 to the LGBT Community Center of Greater Cleveland to support LGBTQ+ awareness and programming in Northeastern Ohio; $25,000 to the Wounded Warrior Project to support veteran mental health; and $10,000 to Stichting – Women in Higher Technical Education to support gender diversity in STEM programs in the Netherlands

Employee Engagement

As the heart and hands of our company, our employees are critical to advancing our community investment efforts through both their giving and volunteerism. More than 150 employee teams coordinate volunteerism locally at our global locations. Examples of employee engagement in 2021 are described below.

 

   

Employees in India supported The Smile Foundation’s “Health Cannot Wait” campaign to boost distribution of oxygen concentrators and ventilators to government health institutions

 

   

Team members in Ireland honored International Women’s Day by donating to Longford Women’s Link, an organization providing education and training opportunities for women

 

   

Our RBIS employees produced limited-edition, iron-on patches designed to celebrate healthcare and frontline workers and promote health and safety, with net proceeds benefiting Doctors Without Borders/Médecins Sans Frontières

 

   

Business partnerships with local organizations promoting DE+I, as well as our company hiring interns from community partners such as Esperanza, the National Society of Black Engineers and Black Professionals Charitable Foundation

ADF also engages employees through its Granting Wishes program, which allows employees to recommend one-time grants to their local non-governmental organizations (NGOs). Given increased need in 2021, employees were more engaged than ever in nominating charitable organizations for funding and volunteering to support those organizations, resulting in grants of $10,000 each to 80 NGOs in 33 countries. In the 10 years since ADF launched Granting Wishes, more than 2,000 of our employees have submitted funding recommendations, resulting in grants to more than 350 organizations.

Scholarship Programs

ADF continues to provide scholarships to the children of our U.S. employees in the U.S. To date, over 660 scholarships have been awarded. This program is administered by Scholarship America, an independent third party.

ADF has also partnered with our company to develop a Children of Employees Scholarship Program outside the U.S. Initial countries proposed for the program include Bangladesh, Mexico, Sri Lanka and Vietnam. This program, which is expected to launch in 2022, will be administered by the Institute for Internal Education, an independent third party.

ADF’s InvEnt Scholarships have for more than a decade supported the next generation of innovators in science, technology, engineering and mathematics. Scholarships have provided undergraduates in China and India with tuition assistance, the opportunity to participate in an invention competition and professional development opportunities. To date, scholarships have been awarded to over 100 students in China and nearly 100 students in India who have demonstrated outstanding innovative spirit and strong practical competence.

 

Avery Dennison Corporation  |  2022 Proxy Statement

 

 

27

 


Table of Contents

OUR BOARD OF DIRECTORS

 

OVERVIEW

Our Board oversees, counsels and ensures management is serving the best interests of our company and stockholders, with the goal of maximizing the performance of our businesses and delivering long-term value for all our stakeholders.

PRIMARY BOARD RESPONSIBILITIES

 

   

Establish strong governance, with Board/Committee structure and responsibilities providing independent oversight

 

   

Review Board composition and conduct director succession planning to maintain engaged and diverse Board with balance of skills, qualifications and demographic backgrounds

 

   

Oversee businesses, strategy execution, ESG priorities and progress, and risk mitigation

 

   

Approve annual operating plan and strategic decisions, including significant fixed and IT capital expenditures and acquisitions

 

   

Maintain integrity of financial statements

 

   

Evaluate performance of senior leaders and determine executive compensation

 

   

Conduct executive succession planning and ensure effective talent management

 

Our Board’s top priority in 2021 given the continuing public health crisis of COVID-19 was supporting management in protecting the health, safety and well-being of our employees, delivering for our customers, minimizing the impact of the pandemic on our investors and supporting our communities.

2022 Director Nominees

Our Bylaws provide that our Board be comprised of between 8 and 12 directors, with the exact number fixed from time to time by Board resolution. Our Board has fixed the current number of directors at 9. In February 2022, director Mark Barrenechea notified our Board of his decision not to stand for reelection at the 2022 Annual Meeting so he can focus on other endeavors; as a result, our Board expects that it will fix the number of directors at 8 in April 2022 assuming that all nominees are reelected.

Our 2022 director nominees are shown in the chart below.

 

Name   Age     Director Since     Principal Occupation   Independent   AC     CC     GC  

Bradley A. Alford

    65       2010       Retired Chairman & CEO, Nestlé USA    

 

 

 

       

Anthony K. Anderson

    66       2012       Retired Vice Chair & Managing Partner, Ernst & Young LLP        

 

 

 

   

Mitchell R. Butier

    50       2016       Chairman & CEO, Avery Dennison Corporation  

 

 

 

 

 

 

 

 

 

 

 

 

 

Ken C. Hicks

    69       2007       Chairman, President & CEO, Academy Sports + Outdoors    

 

 

 

     

 

 

 

Andres A. Lopez

    59       2017       President & CEO, O-I Glass, Inc.        

 

 

 

 

 

 

 

Patrick T. Siewert LOGO

    66       2005       Managing Director & Partner, The Carlyle Group        

 

 

 

   

Julia A. Stewart

    66       2003       Chair & CEO, Alurx, Inc.    

 

 

 

       

Martha N. Sullivan

    65       2013       Retired CEO, Sensata Technologies Holding PLC          

 

 

 

 

 

   

 

 

 

 

 

AC = Audit and Finance Committee    CC = Talent and Compensation Committee    GC = Governance Committee

LOGO  = Lead Independent Director          = Chair          = Member

The ages of our director nominees range from 50 to 69, with an average age of approximately 63. Their lengths of service range from 5 to 19 years, with an average tenure on our Board – after Mr. Barrenechea’s scheduled departure in April 2022 – of approximately 111/2 years.

Our director nominees bring a balance of skills, qualifications and demographic backgrounds in overseeing our company, as shown by individual in the Board matrix included in the proxy summary.

 

28

 

 

2022 Proxy Statement  |  Avery Dennison Corporation

 


Table of Contents

Board Meetings and Attendance

Our Board met five times and acted once by unanimous written consent during 2021. There were 14 Board Committee meetings and one Committee action by unanimous written consent during the year. All directors attended at least 75% of their respective Board and Committee meetings, with average attendance of 99%. In addition, our directors regularly discussed matters of critical importance with our Chairman/CEO throughout the year outside of meetings, particularly with regard to our COVID-19 response; related supply chain, labor, freight and inflationary challenges; potential acquisitions; and ESG priorities and progress. Directors are strongly encouraged to attend our annual stockholder meetings under our Governance Guidelines and all directors attended the virtual 2021 Annual Meeting.

GOVERNANCE GUIDELINES

Our Governance Guidelines provide the governance framework for our company and reflect the values of our Board, as highlighted below. They are reviewed at least annually and amended from time to time to reflect changes in regulatory requirements, evolving market practices, recommendations from our advisors and feedback from our stockholders. Our Governance Guidelines were most recently amended in December 2021.

 

BOARD GOVERNANCE HIGHLIGHTS

Board

Composition

  

  Reasonable Board size of 9 directors; after Annual Meeting, 8 directors

 

  Mandatory retirement after age 72 with no exemptions or waivers allowed or granted; no term limits

 

  On average, director nominee age of 63 years and tenure of 111/2 years

 

  63% of director nominees are female or from underrepresented communities

Director

Independence

  

  Current directors and director nominees 89% and 88% independent, respectively

 

  Executive sessions of independent directors held at all five 2021 Board meetings

 

Board

Leadership

Structure

  

  Annual review of Board leadership structure

 

  Robust Lead Independent Director role and independent Committee Chairs

Board Committees

  

  100% independent

 

  Annual composition review and periodic Chair/members rotation

 

  Act under annually reviewed charters reflecting best practices and stakeholder expectations

 

  Directors required to attend Board/Committee and stockholder meetings

Board Duties

  

  Regular CEO/senior executive succession planning

 

  Ongoing review of long-term strategic plans, including key risks and mitigating strategies

 

  Directors entitled to rely on independent legal, financial or other advisors at our expense

Continuous

Board

Improvement

  

  New directors participate in initial orientation to familiarize themselves with our company and after joining Board committees to understand their responsibilities

 

  Continuing education through meetings with management, visits to our facilities and participation in director education programs

 

  Annual evaluation process ensures Board, Committees, Chairman, Lead Independent Director and Committee Chairs are functioning effectively; includes peer evaluation

Director

Qualifications

  

  Regular review of Board composition (skills, qualifications, demographic backgrounds including with respect to gender, race and ethnicity, and board commitments) and director succession planning

DIRECTOR INDEPENDENCE

Our Governance Guidelines require that our Board be comprised of a majority of directors who satisfy the criteria for independence under NYSE listing standards and that our audit, compensation and nominating committees be comprised entirely of independent directors. An independent director is one who meets the independence requirements of the NYSE and who our Board affirmatively determines has no material relationship with our company, directly or indirectly as a partner, stockholder or officer of an entity with which we have a relationship.

 

Avery Dennison Corporation  |  2022 Proxy Statement

 

 

29

 


Table of Contents

Each year, our directors complete a questionnaire designed to solicit information that may have a bearing on our Board’s independence determination, including all relationships they have with our company, directly or indirectly through our company’s sale or purchase of products or services to or from the companies or firms by which they are employed. The Governance Committee reviews any relevant disclosures made in the questionnaires with our Corporate Secretary, as well as any transactions our company has with director-affiliated entities. In February 2022, after review of the facts and circumstances relevant to each director, the Governance Committee concluded that only Mr. Butier had a relationship that was disqualifying under NYSE listing standards, otherwise material or impairing of director independence. Upon the recommendation of the Governance Committee, our Board affirmatively determined the 8 current directors named below to be independent; as shown below, 88% of our director nominees are independent.

 

   

 

Independent Directors

 

Bradley Alford

Anthony Anderson

Mark Barrenechea

Ken Hicks

Andres Lopez

Patrick Siewert

Julia Stewart

Martha Sullivan

 

    

 

Director Nominee Independence

 

LOGO

For a discussion of the potential impact of tenure on director independence, see the Board Refreshment and Director Succession Planning section of this proxy statement.

BOARD LEADERSHIP STRUCTURE

Our Governance Guidelines give our Board – acting through its independent directors – the discretion to separate or combine the roles of Chairman and CEO as it deems appropriate based on the needs of our company at any given time. To facilitate this decision-making, the Governance Committee annually reviews our Board leadership structure, providing its recommendation on the appropriate structure for the following one-year term to our independent directors giving consideration to, among other things, our financial position, business strategies, ESG priorities and any feedback received from our stockholders.

Robust Lead Independent Director Role

Our robust Lead Independent Director role balances our combined Chairman/CEO role by exercising critical duties to ensure independent decision-making in the boardroom. Mr. Siewert began serving as our Lead Independent Director in April 2020 and was reelected by our independent directors for another one-year term in April 2021. Our Governance Guidelines clearly define his primary responsibilities, which are shown below.

 

   

LEAD INDEPENDENT DIRECTOR

  

PRIMARY RESPONSIBILITIES

Designee:

 

Patrick Siewert

  

•   Preside over executive sessions of independent directors and Board meetings where Chairman/CEO is not present

 

•   Serve as liaison between Chairman/CEO and independent directors

 

Selected annually by independent directors

  

•   Approve Board meeting agendas and schedules

 

•   Call meetings of independent directors

 

•   Consult and meet with stockholders

 

Mr. Siewert also performed the activities described below and on the following page as Lead Independent Director in 2021.

 

   

Led majority of our off-season stockholder engagement discussions

 

   

Frequently engaged with Chairman/CEO to help guide strategic direction, including COVID-19 response and related supply chain, labor, freight and inflationary challenges, review of business strategies, mitigation of related risks, assessment of potential acquisitions and ESG progress

 

   

Consulted frequently with other independent directors and interviewed each of them as part of annual Board/Committee evaluation process

 

30

 

 

2022 Proxy Statement  |  Avery Dennison Corporation

 


Table of Contents
   

Provided feedback to Chairman/CEO based on discussions with independent directors

 

   

Met with members of senior management other than Chairman/CEO

Supplementing our Lead Independent Director in providing independent Board leadership are our Committee Chairs, all of whom are independent.

Board Leadership Structure

During our Board evaluation process conducted during the fourth quarter of 2021, Messrs. Butier and Siewert each received uniformly positive feedback from our independent directors in their respective roles as Chairman/CEO and Lead Independent Director, indicating that our current Board leadership structure is enabling effective oversight of our company. During our 2021 engagement with stockholders, only one investor expressed a preference that the positions of Chairman and CEO be separated at our company, which we believe reflects support for our robust and clearly delineated Lead Independent Director role and Mr. Siewert’s participation and strong engagement in the majority of our off-season meetings.

In February 2022, the Governance Committee evaluated our Board leadership structure and recommended to our Board that Mr. Butier be elected to continue serving as Chairman, noting that he has successfully led our company as CEO for the last six years and remains best positioned to lead our Board in overseeing our strategies to deliver long-term value for our employees, customers, investors and communities. The committee further noted that Mr. Butier has articulated and worked to realize a long-term vision for our company that has delivered top quartile TSR performance and exceeded our 2017-2021 financial targets and that we can best continue to advance our strategies and ESG progress toward achieving our 2025 sustainability goals – as well as our 2021-2025 financial targets and more ambitious 2030 sustainability goals – continuing with combined leadership in the boardroom at this time. Upon the recommendation of the Governance Committee, our Board unanimously elected Mr. Butier (with him abstaining) to serve as our Chairman, effective immediately after the Annual Meeting subject to his reelection.

At that time, the Governance Committee also recommended that Mr. Siewert (with him not participating in the discussion) continue serving as Lead Independent Director. Having a long-serving director with financial expertise and substantial international experience serve as Lead Independent Director has provided Mr. Butier valuable mentorship and guidance while ensuring robust independent Board oversight of management. The committee also recognized Mr. Siewert’s valuable support and substantial effort with our stockholder engagement program. The Governance Committee determined that, in light of his demonstrated commitment, engagement and leadership in the second year in which he served in this capacity, Mr. Siewert should continue in the role of ensuring independent stewardship of our Board in its oversight of our strategies to deliver long-term value for all our stakeholders. The committee’s decision took into account his significant contribution to the Board’s responsibilities as a member of the Audit Committee since joining our Board and as its Chair for five years, as the current Chair of the Governance Committee, and his extensive international experience in Asia, a region from which approximately 35% of our sales originated and approximately 58% of our employees were located in 2021. Upon the recommendation of the Governance Committee, our independent directors unanimously selected Mr. Siewert (with him abstaining from the vote) to serve as Lead Independent Director, effective immediately after the Annual Meeting subject to his reelection.

BOARD COMMITTEES

Each of our Board Committees has a written charter that describes its purposes, membership and meeting structure, and responsibilities. These charters may be found on the investors section of our website under Corporate Governance and are reviewed by the respective committee at least annually, with any recommended changes adopted upon approval by our Board. Amended charters are promptly posted on our website. The Charters of the Audit, Compensation and Governance Committees were most recently amended in February 2021.

Each of our Board Committees has the ability to form and delegate authority to subcommittees and may obtain advice and assistance from internal or external consultants, legal counsel or other advisors at our expense. In addition, each committee annually evaluates its performance. The primary responsibilities, current membership and 2021 meeting and attendance information for the three standing committees of our Board are summarized on the following pages.

 

Avery Dennison Corporation  |  2022 Proxy Statement

 

 

31

 


Table of Contents
   

AUDIT AND

FINANCE COMMITTEE

  

PRIMARY RESPONSIBILITIES

   

Current Members:

 

Martha Sullivan (Chair)

Anthony Anderson

Andres Lopez

Patrick Siewert

 

2021 meetings: 8

 

2021 average attendance: 100%

 

Audit committee financial experts: Anderson and Siewert

 

All members satisfy NYSE enhanced independence standards

  

•   Oversee financial statement and disclosure matters, including quarterly and annual earnings release documentation and SEC reports, internal controls, critical accounting policies and practices, and major financial risk exposures

 

•   Appoint and oversee independent registered public accounting firm, including evaluating its qualifications and independence, as well as scope, staffing and fees for annual audit and other audit, review or attestation services and annually reviewing its performance and regularly considering whether to change firm

 

•   Oversee internal audit function, including appointing/dismissing senior internal auditor, evaluating his performance, reviewing significant issues identified in internal audits and management’s response, and discussing annual internal audit plan, budget and staffing

 

•   Perform compliance oversight responsibilities, including overseeing cybersecurity risk management and risks related to information technology controls and security; maintaining procedures for complaints regarding accounting, internal accounting controls or auditing matters; reviewing financially material legal matters; and making determinations regarding certain Code of Ethics violations

 

•   Conduct finance oversight responsibilities, including reviewing capital structure and financing plans, capital allocation strategy, funding status of pension plans, and significant tax matters

 

•   Approve Audit and Finance Committee Report for proxy statement

 

 

   

TALENT AND
COMPENSATION COMMITTEE

  

PRIMARY RESPONSIBILITIES

   

Current Members:

 

Julia Stewart (Chair)

Bradley Alford

Mark Barrenechea

Ken Hicks

 

2021 meetings: 4

 

2021 average attendance: 100%

 

All members satisfy NYSE enhanced independence standards and qualify as “non-employee directors” under Exchange Act Rule 16b-3

  

•   Review and approve corporate goals and CEO objectives and evaluate company and individual performance to determine annual CEO compensation

 

•   Review and approve senior executive compensation, including base salaries and incentive compensation

 

•   Oversee CEO succession planning and conduct succession and development planning for other senior executives; regularly review executive new hires, promotions and role changes, departures and open positions

 

•   Oversee appropriate compensation strategy, incentive plans and benefit programs

 

•   Review and provide oversight of policies and strategies related to talent management, including DE+I; leadership compensation plans, benefit programs, recruiting and retention strategies, and development programs; and employee engagement

 

•   Review stockholder engagement process, results and feedback related to executive compensation and talent management

 

•   Approve CD&A and Talent and Compensation Committee Report for proxy statement

 

•   Oversee stockholder approval of executive compensation matters, including say-on-pay votes and frequency of such votes

 

•   Ensure no encouragement of excessive risk-taking in compensation policies/programs

 

•   Recommend non-employee director compensation

 

 

32

 

 

2022 Proxy Statement  |  Avery Dennison Corporation

 


Table of Contents
   

GOVERNANCE

COMMITTEE

  

PRIMARY RESPONSIBILITIES

   

Current Members:

 

Patrick Siewert (Chair)

Bradley Alford

Anthony Anderson

Julia Stewart

 

2021 meetings: 2

 

2021 average attendance: 100%

 

All members satisfy NYSE independence standards

  

•   Identify potential or incumbent Board members and recommend director nominees

 

•   Annually consider Board leadership structure and recommend whether to separate or combine positions of Chairman and CEO; if combined, recommend Lead Independent Director

 

•   Recommend Board and Committee structure, Chairs and members

 

•   Recommend independent directors based on NYSE independence standards

 

•   Review and approve related person transactions

 

•   Oversee annual performance evaluation of Board and Committees

 

•   Review Governance Guidelines and recommend changes

 

•   Review and provide oversight of governance, environmental sustainability and community investment initiatives, policies and programs

 

•   Review stockholder engagement process, results and feedback related to governance, environmental sustainability and community investment

 

•   Review stockholder proposals

 

•   Oversee values and ethics program and Code of Conduct, evaluate significant conflicts of interest and make determinations regarding certain Code of Ethics violations

 

EXECUTIVE SESSIONS

Our Board believes it is important to have executive sessions with our Chairman/CEO, without other members of management present, and without him, both of which are held at each Board meeting. Our independent directors have robust and candid discussions at the executive sessions that exclude Mr. Butier during which they critically evaluate the performance of our company, Chairman/CEO and management. As Lead Independent Director, Mr. Siewert presided over the five executive sessions of independent directors held during 2021.

 

In 2021, implementing feedback from our annual Board evaluation process, our Board began starting each of its meetings with one of two executive sessions with our Chairman/CEO, but no other members of management, to discuss key focus areas and frame meeting discussions; the second such session at the end of the meeting provides time for the Board to reflect and align on key priorities, after which our independent directors meet in executive session without our Chairman/CEO.

Executive sessions are also generally scheduled for meetings of the Audit, Compensation and Governance Committees. These executive sessions exclude our Chairman/CEO and other members of management, unless the Committee requests one or more of them to attend a portion of the session to provide additional information or perspective.

RISK OVERSIGHT

Management is responsible for managing the day-to-day risks confronting our businesses, and our Board has responsibility for overseeing enterprise risk management (ERM). In performing its oversight role, our Board is responsible for ensuring that the ERM processes designed and implemented by management are functioning effectively, and that our culture promotes risk-adjusted decision-making. The teams leading our businesses have incorporated ERM into developing and executing their strategies, assessing the risks impacting their businesses, and identifying and implementing appropriate mitigating actions on an ongoing basis. In addition, in consultation with our leader of Risk Management and senior management, these teams semiannually prepare a risk profile consisting of a heat map and a summary of their key risks and mitigating strategies, which are used to prepare a company risk profile based on identified business-specific risks as well as enterprise-wide risks, including risks related to ESG matters such as climate change, GHG emissions and energy use; materials management; advancing the circular economy; DE+I; waste; and employee health and safety.

 

Avery Dennison Corporation  |  2022 Proxy Statement

 

 

33

 


Table of Contents

We have global processes that support our strong internal control environment and promote the early identification and continued mitigation of risks by our company’s leadership. Our legal and compliance functions report into our CLO to provide independent evaluation of the challenges facing our businesses and our Vice President of Internal Audit reports to the Audit Committee in the conduct of his operational responsibilities, ensuring his independence from management.

 

In 2021, we enhanced our already robust ERM program by meeting to prepare risk profiles with an expanded group of functional leaders for our RBIS and IHM businesses and each of the regions of our LGM business, in addition to the global risk profiles we have routinely prepared for each of our reportable segments and our company as a whole. We also prepared standalone compliance and information technology risk profiles to enable greater focus on these critical risk areas, and designated risk champions from our Law Department to partner with our Risk Management team in facilitating future ERM discussions with our business leadership teams. These advancements have embedded ERM deeper into our organization, allowing us to benefit from the engagement and critical thinking of a broader cross-section of corporate and business leaders. We plan to continue advancing our ERM program, with leadership from our ERM Steering Committee comprised of members of senior management and oversight by our Board.

Our Board as a whole oversees risks related to our company and business strategies and operations, exercising this responsibility by considering the risks related to its decisions. Each year, our Board receives reports on the ERM process and the strategic plans and risks facing our businesses and company as a whole; these risks include financial risks, geopolitical risks, legal and regulatory risks, supply chain risks, competitive risks, compliance risks, ESG risks, information technology risks and other risks related to the ways in which we do business. Employees who lead various risk areas – such as law, information technology, tax, compliance, sustainability, DE+I and community investment – report periodically to Board Committees and occasionally to our full Board.

Our Board has delegated elements of its risk oversight responsibility to its Committees to better coordinate with management to serve the long-term interests of all our stakeholders. Our Board receives reports from the Committee Chairs regarding topics discussed at committee meetings, including the areas of risk they primarily oversee, and engages with our leaders on these risk areas during its regular review of our business strategies.

 

      

 

 Risk Oversight  

      
           
                                                           

Board of Directors

 

•  Business strategies

•  Annual operating plan and significant fixed and IT capital expenditures

•  Corporate governance

•  Acquisitions, divestitures and other significant transactions

•  Enterprise risk management

                                                           

 

LOGO   Audit Committee

 

 

   LOGO  Compensation Committee

 

 

LOGO   Governance Committee

 

•  Financial reporting processes and statements, and internal controls

•  Capital structure

•  Financing, including debt, liquidity, capital allocation and pension plan funding

•  Stockholder distributions (dividends and stock repurchases)

•  Information technology and cybersecurity

•  Certain legal, compliance and regulatory matters

 

•  Executive compensation and CEO/senior executive succession planning

•  Annual and long-term incentive plans

•  Compensation plans and benefit programs

•  Non-employee director compensation

•  Social sustainability and talent management, including DE+I; leadership compensation plans, benefit programs, recruiting and retention strategies and development progress; and employee engagement

 

•  Board and Committee structure and composition

•  Director succession planning

•  Values and Ethics/Code of Conduct

•  Conflicts of interest and related person transactions

•  Governance, environmental sustainability and community investment

•  Certain legal, compliance and regulatory matters

 

                                                    

 

Management

 

•  Day-to-day management of risks facing our businesses

 

                                                       

 

34

 

 

2022 Proxy Statement  |  Avery Dennison Corporation

 


Table of Contents

The Audit Committee oversees our internal control environment and evaluates the effectiveness of our internal controls at least annually. Supplementing these processes, the Audit Committee regularly meets in executive session with each of our CFO, Controller/CAO, Vice President of Internal Audit and representatives of our independent registered public accounting firm and meets as needed in executive session with other members of management such as our CEO and CLO. The Governance Committee meets semiannually with our Chief Compliance Officer to discuss, among other things, the investigation of allegations reported to the GuideLine.

During 2021, our Board was particularly focused on the risk areas described below.

 

      

 

   2021 Risk Focus Areas     

      
           
   

Impact of COVID-19 – Prioritizing safety and well-being of global team members, followed immediately by delivering for customers. Among other things, COVID-19 response encompassed risks related to business continuity; governmental regulations impacting manufacturing operations; cybersecurity and information technology security in work-from-home environment for office-based employees; and finance matters such as cash management and collections

 

   

Delivering for customers – Managing constrained raw material, freight and labor availability and elevated lead times to continue providing high-quality service to customers

 

   

Inflation management – Offsetting impact of inflation through productivity and pricing

 

   

Intelligent Labels – Further accelerating primary long-term profitable growth driver, including risks related to acquisition and integration of Vestcom

 

   

Innovation – Advancing innovation through strategic innovation platforms on material circularity and waste reduction/elimination

 

   

M&A – Being bolder to expand robust pipeline of acquisition opportunities, including evaluating risks related to our acquisitions and integrations of Zippy Yum and JDC, as well as our venture investments, while maintaining our disciplined approach to capital allocation

 

   

ESG – Heightening focus on ESG matters, resulting in more frequent and comprehensive disclosures contained in our integrated sustainability and annual reports, proxy statements and ESG Downloads

 

   

Sustainability – Increasing focus on more sustainable packaging, including strategies and risks related to the strategic innovation platforms described above

 

   

DE+I – Raising the bar to drive sustainable change with new 2030 goals and more robust global infrastructure

 

 

Risks Associated with Compensation Policies and Practices

As described in the Compensation Discussion and Analysis section of this proxy statement, we maintain best practices in compensation that collectively encourage ongoing risk mitigation. The Compensation Committee annually discusses with management and its independent compensation consultant, WTW, whether our executive compensation programs are meeting the committee’s objectives. In addition, the Compensation Committee periodically engages WTW to undertake a more formal assessment of our compensation programs to ensure they do not provide incentives that encourage our employees to take excessive risks in managing their respective businesses or functional areas. The committee most recently conducted this evaluation in February 2022.

The Compensation Committee noted the risk-mitigating features of our compensation program described on the following page.

 

Avery Dennison Corporation  |  2022 Proxy Statement

 

 

35

 


Table of Contents
      

 

   Risk-Mitigating Compensation Features     

      
           

Governance and

Oversight

  

 Compensation Committee has discretion to decrease Annual Incentive Plan (AIP) awards and long-term incentive (LTI) grants to penalize potentially risky actions

 Clawback policy deters fraud or other misconduct that results in financial restatement, providing means to recoup inappropriately received AIP and LTI awards

 Incentive compensation plan structure and targets are reviewed within context of market practices, tied to operating business plans and corporate goals, and approved by Compensation Committee

 Compensation Committee annually evaluates CEO/senior executive performance against challenging strategic, financial and ESG goals

 Rigorous stock ownership policy is consistent with best practices, with minimum ownership level of 6x for CEO; requires net shares acquired to be retained until compliance is achieved

  Officers prohibited from hedging or pledging company stock and required to engage in stock transactions only during limited trading windows

 

Pay Philosophy

and Structure

  

 Focus on incenting stockholder value creation, balanced by retention and other considerations

 Substantial majority of leadership compensation delivered in long-term equity or cash-based awards to motivate pursuit of superior performance and sustainable growth

 Executive severance plans consistent with market practices, with double-trigger change of control benefits and only for most senior NEOs

 Incentive compensation designed to incent strong annual financial performance and long-term economic and stockholder value creation, and balance growth and efficient capital deployment

 

Incentive

Program Design

  

 AIP and LTI awards incent annual profitable growth and long-term financial value creation, using multiple performance objectives

 AIP awards not guaranteed, with below-threshold performance resulting in zero payout, payments subject to overall cap of 200%, and NEO individual modifiers generally capped at 100%

 Equity awards use multiple performance objectives, vest over multiple time horizons and are subject to threshold and maximum payout opportunities

•   Performance units (PUs) cliff vest at end of three years with payout for relative total stockholder return (TSR) component capped at 100% of target if absolute TSR is negative

•   Market-leveraged stock units (MSUs) vest over one-, two-, three- and four-year performance periods (average performance period of 2.5 years), with threshold performance at absolute TSR of (15)% and target performance at absolute TSR of 10%

 

Given low risk in each of these categories and other factors, WTW advised the Compensation Committee that our compensation program strikes an appropriate pay-risk balance and presents no risk-related concerns.

 

The Compensation Committee has concluded that our compensation policies and practices do not create risks that are reasonably likely to have a material adverse effect on our company.

DIRECTOR EDUCATION

Initial Orientation

Our initial director orientation generally covers (i) our performance and leadership; (ii) investor messaging; (iii) the strategies, risks and mitigating strategies, and ESG priorities of our businesses; (iv) finance matters, including our financial reporting policies and practices, internal control environment, internal audit deployment, tax planning and compliance, and capital allocation; (v) legal and compliance matters, including our Board composition, governance policies and procedures, Values and Ethics program, and ERM; (vi) executive compensation and talent management matters, including succession planning, leadership development, DE+I and community investment; and (vii) information technology and cybersecurity.

 

36

 

 

2022 Proxy Statement  |  Avery Dennison Corporation

 


Table of Contents

Continuing Education

Our continuing director education program consists of periodic visits to our facilities and regular management presentations regarding our business operations, performance, strategies and risk mitigation activities. We provide updates on these topics to our Board during and between meetings throughout the year, and provide access to a boardroom news resource platform for them to keep informed of emerging best practices. We also reimburse directors who attend continuing director education programs for fees and related expenses.

BOARD AND COMMITTEE EVALUATIONS

The Governance Committee oversees an annual performance evaluation of our Board, Chairman, Lead Independent Director and Board Committees, including the Committee Chairs. As part of this process, our directors evaluate the performance of their peers serving on the Board, providing candid feedback to enable continuous boardroom improvement and assist with director succession planning. Our Board views the evaluation process as integral to assessing its effectiveness and identifying improvement opportunities in the pursuit of continued excellence. We have continually improved our Board processes as a result of this annual evaluation process, as shown below and on the following page.

BOARD AND COMMITTEE EVALUATIONS

 

      

 

    1    

       
            

Process

 

   

Written evaluations on Board/Committee

 

   

Composition, including diversity of skills, qualifications and demographic backgrounds

 

   

Meeting materials

 

   

Meeting mechanics and structure

 

   

Fulfillment of responsibilities

 

   

Meeting content and conduct

 

   

Overall performance

 

   

Effectiveness of Chairman, Lead Independent Director and Committee Chairs

 

   

One-on-one interviews with Governance Committee Chair to provide additional perspectives and discuss feedback

 

   

Verbal peer reviews to identify potential improvement opportunities for individual directors

 

      

 

    2    

       
            

2021 Review of Results

 

   

Discussion of evaluation results and feedback

 

   

Chairman/CEO, Lead Independent Director/Governance Committee Chair, Corporate Secretary, and CLO

 

   

Joint Governance Committee and Board discussion in executive session with Chairman/CEO, aligning on improvement opportunities for implementation

 

      

 

    3    

       
            

Recent Improvement Actions

 

   

Sharpened focus on strategic and risk oversight, highlighting one business group during each Board meeting, establishing mentorships between individual directors and key business leaders, and ensuring meeting discussions prioritize discussion of challenges and opportunities rather than presentation of information

 

   

Heightened focus on financial scenario planning, cybersecurity preparedness, ESG priorities and progress, and compliance matters

 

   

Enhanced discussion of M&A pipeline and potential targets, as well as performance of acquired companies and integration learnings

 

   

Expanded review of potential CEO successors and their development plans to ensure ready-now successors over multiple time horizons and increased engagement with leaders below NEO level to enhance executive succession planning and leadership development

 

Avery Dennison Corporation  |  2022 Proxy Statement

 

 

37

 


Table of Contents
   

Increased engagement on investor relations, stockholder engagement and competitive landscape to bring external perspectives into boardroom

 

   

Conducted annual post-investment reviews of returns on significant fixed capital expenditures, acquisitions and IT investments

 

   

Sharpened focus on director succession planning, selecting new Lead Independent Director, appointing new Chairs for Audit and Governance Committees and refreshing Committee memberships; proactively aligning on steps to mitigate impact of upcoming concentrated retirements; and focusing on software/digital/cybersecurity and materials science industry expertise and increased Board diversity for future directors

 

   

Increased Chairman/CEO engagement with directors between meetings, with frequent updates and one-on-one discussions between him and each director, which were important in 2021 as we continued responding to COVID-19, mitigated related supply chain, labor, freight and inflationary challenges, advanced ESG focus and transparency, and redoubled efforts to advance DE+I

 

   

Refined Board schedule and meeting process to maintain robust dialogue despite move to primarily virtual meetings given COVID-19, including establishing annual strategic discussion calendars, beginning each meeting in executive session with Chairman/CEO, but no other members of management, to discuss key focus areas and frame meeting discussions; holding another such executive session to reflect on the meeting and align on key priorities, after which our independent directors meet in executive session without our Chairman/CEO; and planning to hold certain Committee meetings off-cycle (not coincident with Board meetings) and future Board meetings as a mix of virtual and in-person meetings given equally high level of engagement and discussion in both formats

STOCKHOLDER ENGAGEMENT

We value stockholder feedback on our governance program and we actively solicit input through stockholder engagement to ensure that we reflect not only our evolving business strategies but also the expectations of our stakeholders. In addition to our extensive investor relations program through which members of management engage with our investors throughout the year, this supplemental engagement program is depicted – and the feedback we received on governance matters is described – in the proxy summary.

CONTACTING OUR BOARD

Our Board welcomes feedback from all our stockholders. We review correspondence submitted by stockholders, discussing feedback received with senior management and/or our Board as appropriate.

Stockholders and other interested parties may contact our Board, Chairman, Lead Independent Director, any Committee Chair, or any other individual director concerning business matters by writing to Board of Directors (or particular Board subgroup or individual director), c/o Corporate Secretary, 8080 Norton Parkway, Mentor, Ohio 44060.

 

38

 

 

2022 Proxy Statement  |  Avery Dennison Corporation

 


Table of Contents

ITEM 1 – ELECTION OF DIRECTORS

 

Our Bylaws provide for a Board of between 8 and 12 directors, with the exact number fixed by resolution of our Board. Our Board has fixed the current number of directors at 9. In February 2022, director Mark Barrenechea notified our Board of his decision not to stand for reelection at the 2022 Annual Meeting so he can focus on other endeavors; as a result, our Board expects that it will fix the number of directors at 8 in April 2022 assuming that all nominees are reelected. All nominees are standing for election for a one-year term expiring at the 2023 Annual Meeting.

In voting for the election of directors, each share has one vote for each position to be filled and there is no cumulative voting. Each of our nominees is presently serving on our Board and has consented to being named in this proxy statement and serving if elected by stockholders.

Majority Voting Standard; Unelected Director Resignation Requirement

Our Bylaws provide for the approval by a majority of votes cast for the election of directors in uncontested elections like this one and require that an incumbent director who is not reelected tender his or her resignation from our Board. Our Board, excluding the tendering director, is required to determine whether to accept the resignation – taking into account the recommendation of the Governance Committee and any other factors it considers appropriate – and publicly disclose its decision regarding the tendered resignation, including the rationale for its decision, within 90 days from the date election results are certified. In contested elections, plurality voting is the standard for the election of directors.

Recommendation of Board of Directors

Our Board of Directors recommends that you vote FOR each of our 8 director nominees. The persons named as proxies will vote for their election, unless you specify otherwise. If any director nominee were to become unavailable prior to the Annual Meeting, your proxy would be voted for a substitute nominee designated by our Board or we would decrease the size of our Board.

SELECTION OF DIRECTOR NOMINEES

Director nominees are generally recommended by the Governance Committee for nomination by our Board and election by our stockholders. Director nominees may also be recommended by the Governance Committee for appointment to our Board, with their election by stockholders taking place at the next Annual Meeting. Our director nominees reflect a balance and diversity of skills, qualifications and demographic backgrounds, as shown in the Board matrix contained in the proxy summary, that allows them to effectively discharge their oversight responsibilities.

 

In evaluating whether to recommend a new or incumbent director nominee, the Governance Committee primarily uses the criteria in our Governance Guidelines, which are described below.

 

   

Independence, to ensure substantial majority of Board remains independent

 

 

   

Business and leadership experience, including industry experience and global exposure and considering factors such as size, scope and complexity

 

 

   

Board service at other U.S. publicly-traded companies

 

 

   

Experience in finance, accounting and/or executive compensation

 

 

   

For incumbent directors, attendance and compliance with our stock ownership policy

 

 

   

Time commitments, including service on other boards; any new directors joining our Board who are executive officers of a public company may not serve on more than one other public company Board

 

 

   

Potential conflicts of interest

 

 

   

Demographic characteristics (including, without limitation, gender, race and ethnicity); when evaluating new nominees, the committee will seek to consider (and ask any search firm engaged to provide) candidates that include highly qualified women and individuals from underrepresented communities

 

 

   

Ability to contribute to oversight, governance and sustainability of our company

 

 

   

Ability to represent balanced interests of all stockholders, as well as the interests of our other stakeholders, rather than those of any special interest group

 

 

Avery Dennison Corporation  |  2022 Proxy Statement

 

 

39

 


Table of Contents

For incumbent directors, the Governance Committee also considers their contributions to our Board and Committees, mandatory retirement dates to assist with director succession planning, and feedback received during our annual Board evaluation process. The Governance Committee does not assign specific weights to the criteria and no particular criterion is necessarily applicable to all nominees.

The Governance Committee reviews the skills, qualifications and demographic background of any candidate with those of our current directors to assess how our Board can most effectively fulfill its oversight responsibilities. Sources for identifying potential nominees include current Board members, senior management, executive search firms and investors.

Stockholder Submission of Director Nominees

Advance Notice Nominees

Stockholders may recommend director candidates by submitting the candidate’s name, together with his or her biographical information, professional experience and written consent to nomination, to Governance Committee Chair, c/o Corporate Secretary, 8080 Norton Parkway, Mentor, Ohio 44060. To be considered at the 2023 Annual Meeting, advance notice stockholder nominations must comply with the requirements described in the Voting and Meeting Q&A section of this proxy statement. The Governance Committee considers stockholder nominees on the same basis as it considers all other nominees.

Proxy Access Nominees

A stockholder, or a group of no more than 20 stockholders, owning at least 3% of our company’s stock continuously for at least three years is permitted to submit director nominees (up to 20% of the Board) for inclusion in our proxy materials, subject to the requirements described in our Bylaws. For information on submitting proxy access nominees for the 2023 Annual Meeting, please refer to the Voting and Meeting Q&A section of this proxy statement.

BOARD REFRESHMENT AND DIRECTOR SUCCESSION PLANNING

 

Our Board’s ongoing director succession planning is designed to ensure an independent, well-qualified Board, with diversity in skills, qualifications and demographic backgrounds that enables effective independent oversight and aligns with our business strategies and ESG priorities.

No Term Limits

Our Governance Guidelines reflect our Board’s belief that directors should not be subject to term limits. While term limits could help facilitate new viewpoints being brought to the boardroom, our Board believes they could also result in the premature loss of a director who over a period of time has gained valuable experience and is continuing to significantly contribute to Board deliberations assessing our strategies, operations, risks and mitigating strategies, and ESG priorities and progress. We believe that our Board’s decision not to establish term limits at this time is consistent with the prevailing practice among companies in the S&P 500.

Our Board recognizes that certain governance stakeholders have suggested that longer-serving directors may have decreased independence and objectivity. However, our Board believes that, except as required by our mandatory retirement policy arbitrarily removing knowledgeable directors and losing the oversight consistency they bring, particularly during periods of executive management change, such as our new President and COO, the new leaders for our RBIS Apparel Solutions and IHM businesses, and our CHRO and CLO elected in 2020 weighs against implementing term limits at this time. Ultimately, our Board believes it is responsible for establishing appropriate board refreshment policies in light of our strategies, financial position and ESG priorities at any particular time, exercising its discretion in the best interest of our company and stockholders. To assist in discharging this responsibility, in November 2021 and February 2022, the Governance Committee reviewed the skills, qualifications and demographic backgrounds of our Board members and conducted director succession planning to ensure that our Board continues to meet the needs of our businesses, align with our strategies and advance the interests of all our stakeholders.

 

40

 

 

2022 Proxy Statement  |  Avery Dennison Corporation

 


Table of Contents

Policies and Events Supporting Regular Board Refreshment

Our Board has adopted the policies described below to facilitate regular refreshment and ensure that it continues to independently oversee and challenge our management team.

 

Policy   Description    Events Occurring at or Since 2021 Annual Meeting

Mandatory Resignation

Policy

  Incumbent directors not elected by stockholders must tender their resignation    All incumbent directors standing for election were elected at the 2021 Annual Meeting

Mandatory Retirement

Policy

  Directors must retire on date of annual meeting of stockholders that follows their reaching age 72; no exemptions or waivers allowed or granted    Peter Barker retired under this policy on the date of the 2021 Annual Meeting
Resignation Tendered
Upon Change in
Principal Employment
  Directors who change their principal occupation, position or responsibility must volunteer to resign    No directors changed their principal employment since the 2021 Annual Meeting
Prior Notice Requirement
to Prevent Overboarding
  Directors must give prior notice before accepting another U.S. public company directorship so that his/her ability to fulfill Board responsibilities may be evaluated if he/she serves on more than four other such boards    No directors joined another U.S. public company board since the 2021 Annual Meeting

Upon the recommendation of the Governance Committee, Messrs. Barrenechea and Lopez were appointed to our Board as independent directors in September 2018 and February 2017, respectively. In connection with his becoming our CEO, Mr. Butier joined our Board in May 2016. Mr. Barker retired from our Board in April 2021 and Mr. Barrenechea will leave our Board in April 2022. We believe that this recent experience with both joining and departing directors demonstrates our Board’s commitment to regular refreshment.

 

Both the Governance Committee and our full Board plan to regularly discuss director succession planning in 2022 to mitigate the impact of upcoming concentrated retirements, develop a candidate profile for one or more new directors that would both complement and advance the skills and qualifications currently represented on our Board, and further enhance Board diversity.

DIRECTOR DIVERSITY

Our Board supports and reflects our values, recognizing the benefits of diversity in the boardroom, including the healthy debate that results from different viewpoints that may stem from diverse backgrounds.

Age and Tenure

The average age of our director nominees is 63, which is consistent with the average director age in the S&P 500 and within the 60 to 63-year band in which the plurality of these companies fall. The average tenure of our director nominees is 1112 years; were it not for our most recently appointed director’s decision not to stand for reelection, our average tenure of 1012 years would have been comparable to the average tenure for companies in the S&P 500, the majority of which have average tenure of six to ten years. Our director nominees reflect a balance between newer directors who bring fresh ideas and insights and longer-serving directors with deep institutional knowledge of our Board and company.

 

           Director Nominee      

   Age and Tenure     

      
           

 

 

LOGO                                      LOGO

 

Avery Dennison Corporation  |  2022 Proxy Statement

 

 

41

 


Table of Contents

Demographic Background

Our Governance Guidelines reflect that the Governance Committee’s assessment of director candidates includes consideration of their demographic backgrounds, including, without limitation, race, gender and ethnicity. Although we have no formal policy regarding the consideration of diversity in selecting director nominees, the Governance Committee seeks to recommend individuals with a broad diversity of experience, skill, geographic representation and demographic background. While diversity is a consideration and area of focus in recommending future nominees, a given nominee would not be chosen or excluded solely or primarily on that basis; rather, the Governance Committee would focus on an overall candidate profile that would complement our existing Board in light of the diverse and global nature of our businesses and operations. When evaluating new nominees, the Governance Committee will seek to consider (and ask any search firm engaged to provide) candidates that include highly qualified women and individuals from underrepresented communities; 2 of our 4 most recently appointed independent directors increased the racial, ethnic or gender diversity on our Board.

 

          Director Nominee Diversity           
           

 

                   LOGO

2022 DIRECTOR NOMINEES

The following pages provide information on the directors nominated for election, including his or her age, current Board roles, and business experience during at least the past five years. We also indicate the name of any other U.S. public company board on which each nominee currently serves or has served during the past five years.

We also present each nominee’s experience and qualifications that led our Board to conclude that he or she should serve as a director, which includes senior leadership experience, industry expertise, global exposure, U.S. public company board experience, and/or financial expertise as defined in the Board matrix shown in the proxy summary. Each nominee also has demonstrated the ability to exercise sound judgment, fulfill the time commitments necessary to serve on our Board and advance the long-term interests of our stockholders, as well as those of our other stakeholders.

 

42

 

 

2022 Proxy Statement  |  Avery Dennison Corporation

 


Table of Contents
         ANDRES A. LOPEZ          
            

 

    

LOGO

 

Age 59

 

Director since February 2017

 

Independent

 

 

RECENT BUSINESS EXPERIENCE

O-I Glass, Inc., a glass container manufacturer and supplier to food and beverage brands

•  President & CEO since January 2016

•  COO & President, Glass Containers, from February 2015 to December 2015

•  President, O-I Americas, from July 2014 to January 2015

•  President, O-I Latin America, from April 2009 to July 2014

 

BOARD ROLES

Audit Committee Member

 

OTHER PUBLIC COMPANY BOARDS

Current:

    O-I Glass, Inc.

Past Five Years:

    None

 

 

SELECT SKILLS AND QUALIFICATIONS

Senior leadership experience

•  Oversees company with $6.4 billion in revenues and more than 24,000 employees in 2021

 

Industry expertise and global exposure

•  Leads multinational packaging company in food and beverage segment of consumer goods industry into which our LGM business sells

•  Led Latin America and Americas divisions, after having worked in positions of increasing responsibility throughout the region

 

U.S. public company board experience

•  Concurrent service on one other board

 

         ANTHONY K. ANDERSON          
            

 

    

 

LOGO

 

Age 66

 

Director since December 2012

 

Independent

 

 

RECENT BUSINESS EXPERIENCE

Ernst & Young LLP, an assurance, tax, transaction and advisory services firm

•  Vice Chair, Managing Partner and Member of Executive Board from 2000 to March 2012

 

BOARD ROLES

Audit Committee Member

Governance Committee Member

 

OTHER PUBLIC COMPANY BOARDS

Current:

    AAR Corporation

    Exelon Corporation

    Marsh & McLennan Companies, Inc.

Past Five Years:

    First American Financial Corporation

 

 

SELECT SKILLS AND QUALIFICATIONS

Senior leadership experience

•  Served on executive board of Ernst & Young for 12 years, and as managing partner of Midwest and Pacific Southwest regions

 

Financial expertise

•  45+ years of financial statement and internal control expertise acquired through auditing global public companies

•  Substantial experience advising audit committees of large multinational corporations

•  Certified public accountant (now inactive)

 

U.S. public company board experience

•  Concurrent service on three other boards and prior service on other boards

 

         BRADLEY A. ALFORD          
            

 

    

LOGO

 

Age 65

 

Director since April 2010

 

Independent

 

 

RECENT BUSINESS EXPERIENCE

Nestlé USA, a nutrition, health and wellness company

•  Chairman & CEO from January 2006 to October 2012

 

Nestlé Brands Company, an operating unit of Nestlé USA

•  President & CEO from 2003 to December 2005

 

BOARD ROLES

Compensation Committee Member

Governance Committee Member

 

OTHER PUBLIC COMPANY BOARDS

Current:

    Perrigo Company PLC

Past Five Years:

    Conagra Brands, Inc.

 

 

SELECT SKILLS AND QUALIFICATIONS

Senior leadership experience

•  Led company then with over $12 billion in annual revenues and more than 26,000 employees

 

Industry expertise and global exposure

•  41+ years in consumer goods industry

•  Knowledge of food and beverage segments into which our LGM business sells

•  Substantial M&A and integration experience

 

U.S. public company board experience

•  Concurrent service on one other board and prior service on other boards

 

Avery Dennison Corporation  |  2022 Proxy Statement

 

 

43

 


Table of Contents
         JULIA A. STEWART          
            

 

    

LOGO

 

Age 66

 

Director since January 2003

 

Independent

 

 

RECENT BUSINESS EXPERIENCE

Alurx, Inc., a health and wellness company

•  Founder, Chair & CEO since January 2020

 

Dine Brands Global, Inc. (formerly DineEquity, Inc.), owner, operator and franchisor of IHOP and Applebee’s restaurants

•  Chairman & CEO from June 2008 to March 2017

 

BOARD ROLES

Compensation Committee Chair

Governance Committee Member

 

OTHER PUBLIC COMPANY BOARDS

Current:

    Bite Acquisition Corp.

Past Five Years:

    Dine Brands Global, Inc.

 

 

SELECT SKILLS AND QUALIFICATIONS

Senior leadership experience

•  Led company then with over $600 million in annual revenues and nearly 1,000 employees

 

Industry expertise and global exposure

•  Substantial operational and marketing experience in retail/dining industry

•  Expertise in brand positioning, risk assessment, financial reporting and governance

 

U.S. public company board experience

•  Concurrent service on one other board and prior service on other boards

 

         KEN C. HICKS          
            

 

    

LOGO

 

Age 69

 

Director since July 2007

 

Independent

 

 

RECENT BUSINESS EXPERIENCE

Academy Sports + Outdoors, a sports and recreation retailer

•  Chairman, President & CEO since May 2018

 

Foot Locker, Inc., a specialty athletic retailer

•  Executive Chairman from December 2014 to May 2015

•  Chairman, President & CEO from February 2010 to November 2014

•  President & CEO from August 2009 to February 2010

 

BOARD ROLES

Compensation Committee Member

 

OTHER PUBLIC COMPANY BOARDS

Current:

    Academy Sports + Outdoors

Past Five Years:

    Whole Foods Corporation

  

 

SELECT SKILLS AND QUALIFICATIONS

Senior leadership experience

•  Leads company with more than 250 U.S. locations, over $5 billion in annual revenues and more than 23,000 employees

 

Industry expertise

•  34+ years of senior marketing and operational experience in retail industry into which our RBIS business sells

 

U.S. public company board experience

•  Concurrent service on one other board and prior service on other boards

 

         MARTHA N. SULLIVAN          
            

 

    

LOGO

 

Age 65

 

Director since February 2013

 

Independent

 

 

RECENT BUSINESS EXPERIENCE

Sensata Technologies Holding PLC, a supplier of sensors and controls

•  President & CEO from January 2013 to March 2020

•  President & COO from September 2010 to December 2012

•  COO from April 2006 to August 2010

 

Texas Instruments, Inc., Sensata’s predecessor entity

•  Vice President of Sensor Products from 1997 to 2006

 

BOARD ROLES

Audit Committee Chair

 

OTHER PUBLIC COMPANY BOARDS

Current:

    Sensata Technologies Holding PLC

Past Five Years:

Goldman Sachs Acquisition Holding Company Corp II

 

 

SELECT SKILLS AND QUALIFICATIONS

Senior leadership experience

•  Led company then with approximately $3.5 billion in revenues and more than 21,000 employees

 

Industry expertise and global exposure

•  Oversaw all business segments, global operations and strategic planning

•  Strong technology background, including experience overseeing an RFID business

 

U.S. public company board experience

•  Concurrent service on one other board and prior service on another board

 

44

 

 

2022 Proxy Statement  |  Avery Dennison Corporation

 


Table of Contents
         MITCHELL R. BUTIER          
            

 

    

LOGO

 

Age 50

 

Director since April 2016

 

Not Independent

 

 

RECENT BUSINESS EXPERIENCE

Avery Dennison Corporation

•  Chairman & CEO since March 2022

•  Chairman, President & CEO from April 2019 to February 2022

•  President & CEO from May 2016 to April 2019

•  President & COO from November 2014 to April 2016

•  Senior Vice President & CFO from June 2010 to October 2014; continued serving as CFO until March 2015

•  Vice President, Global Finance & Chief Accounting Officer from March 2007 to May 2010

 

BOARD ROLES

Chairman

 

OTHER PUBLIC COMPANY BOARDS

Current:

    None

Past Five Years:

    None

 

 

SELECT SKILLS AND QUALIFICATIONS

Senior leadership experience

•  Held roles of increasing responsibility at our company, including CAO, CFO, COO and CEO

 

Industry expertise and global exposure

•  Served in positions in our primary business segments, including international assignments in Europe, gaining packaging, industrial goods and materials science industry expertise

 

Financial expertise

•  Served as CAO for 3 years and CFO for 5 years

 

         PATRICK T. SIEWERT           
            

 

    

LOGO

 

Age 66

 

Director since April 2005

 

Independent

 

 

 

RECENT BUSINESS EXPERIENCE

The Carlyle Group, a global alternative investment firm

•  Managing Director and Partner since April 2007

 

The Coca-Cola Company, a beverage company

•  Executive Committee member and Group President, Asia, from August 2001 to March 2007

 

BOARD ROLES

Lead Independent Director

Governance Committee Chair

Audit Committee Member

 

OTHER PUBLIC COMPANY BOARDS

Current:

    Mondelēz International, Inc.

Past Five Years:

    None

 

 

 

SELECT SKILLS AND QUALIFICATIONS

Industry expertise and global exposure

•  Led division of global consumer goods company in beverage segment of consumer goods industry into which our LGM business sells

•  Work experience, citizenship and residency in Asia, region in which we generate substantial amount of sales and majority of our employees is located

 

Financial expertise

•  Advises on investments in consumer goods businesses globally, particularly in Asia

 

U.S. public company board experience

•  Concurrent service on one other board

 

Avery Dennison Corporation  |  2022 Proxy Statement

 

 

45

 


Table of Contents

DIRECTOR COMPENSATION

 

In recommending non-employee director compensation to our Board with the independent expert advice of WTW, the Compensation Committee seeks to target compensation at the median of similarly sized companies with which we compete for director talent. Compensation is reviewed periodically (generally every three years) to ensure market competitiveness and consistency. The majority of compensation is delivered in equity to align director interests with those of our stockholders.

Median Target Compensation

The components of our non-employee director compensation program are summarized in the charts below and described thereafter.

 

NON-EMPLOYEE DIRECTOR COMPENSATION

     LOGO

Target Grant Date Fair Value of Restricted Stock Units (RSUs)

  

$

170,000

 

Cash Retainer

  

$

100,000

 

Match of Charitable/Educational Contributions

  

$

10,000

 

Additional Cash Retainer for Lead Independent Director

  

$

30,000

 

Additional Cash Retainer for Audit Committee Chair

  

$

25,000

 

Additional Cash Retainer for Compensation Committee Chair

  

$

20,000

 

Additional Cash Retainer for Governance Committee Chair

  

$

20,000

 

Our 2017 Incentive Award Plan, under which RSUs are granted to our non-employee directors, limits the sum of the grant date fair value of equity awards and the amount of any cash compensation granted to any non-employee director during any calendar year to $600,000. In 2021, all non-employee directors except for our Lead Independent Director/Governance Committee Chair and our Audit Committee Chair received less than half of this maximum compensation amount.

Compensation Setting

In February 2021, at the Compensation Committee’s request, its independent compensation consultant analyzed trends in non-employee director compensation and assessed the competitiveness of the components of our program, including total cash compensation (Board and Committee Chair retainers), annual equity grant, charitable match, total direct compensation (annual cash plus equity), our stock ownership policy and the additional retainer for our Lead Independent Director.

Using benchmark data from public filings of companies ranked in the Fortune 350-500, WTW recommended that the additional cash retainers for our Audit, Compensation and Governance Committee Chairs each increase by $5,000 and the target grant date fair value of our annual equity grant to non-employee directors increase by $15,000. Modestly increasing the annual equity grant would bring total direct compensation for regular Board service to $270,000 (or $280,000 with the charitable match), the projected median of Fortune 350-500 companies in 2024, the next time the Compensation Committee plans to review non-employee director compensation. Giving consideration to, among other things, the advice of WTW, the Compensation Committee recommended to our Board that the additional cash retainers for our Audit, Compensation and Governance Committee Chairs be increased to $25,000, $20,000 and $20,000, respectively, and the target grant date fair value of RSUs granted annually to our non-employee directors be increased to $170,000.

Based on the recommendation of the Compensation Committee and further discussion, our Board approved the revised non-employee director compensation program, effective as of the date of the 2021 Annual Meeting.

 

46

 

 

2022 Proxy Statement  |  Avery Dennison Corporation

 


Table of Contents

Stock Ownership Policy

Our stock ownership policy requires non-employee directors to own $500,000 of our company stock, 50% of which must be held in vested shares. Only shares owned directly or in a trust, deferred stock units (DSUs) and unvested RSUs, which are subject only to time-based vesting, count for these purposes. Our non-employee directors are prohibited from hedging or pledging our common stock.

 

All of our non-employee directors have achieved the minimum ownership required by our stock ownership policy; average non-employee director ownership was ~12x the required level at year-end 2021. Based on our review of their written representations in our 2021 director questionnaire, none of our non-employee directors has hedged or pledged our common stock.

Equity Compensation

The 2021 equity grant to non-employee directors consisted of RSUs that vest on the one-year anniversary of the grant date, consistent with the one-year term to which directors are elected. Unvested RSUs (i) fully vest upon a director’s death, disability, retirement from our Board after reaching age 72 or termination of service within 24 months after a change of control and (ii) are cancelled in the event a director voluntarily resigns, is not reelected by stockholders or is otherwise asked to leave our Board, unless otherwise determined by the Compensation Committee. On May 1, 2021, each of our then-serving non-employee directors was granted 792 RSUs with a grant date fair value of $167,809.

In connection with his mandatory retirement from our Board on the date of the 2021 Annual Meeting and as permitted by our 2017 Incentive Award Plan, the Compensation Committee determined to accelerate the vesting of the RSUs granted to Peter Barker in May 2020 that were scheduled to vest a few days after his separation from our Board. In making its determination, the Compensation Committee noted that Mr. Barker had served nearly the entire one-year term for which he had been elected by our stockholders.

Deferrable Cash Compensation

Cash retainers are paid semiannually and prorated for any director’s partial service during the year. Directors are also reimbursed for travel expenses incurred to attend Board meetings and continuing director education events.

Our non-employee directors may choose to receive this compensation in (i) cash, either paid directly or deferred into an account under our Directors Variable Deferred Compensation Program (DVDCP), which accrues earnings at the rate of return of certain bond and equity investment funds managed by a third party; (ii) DSUs credited to an individual account pursuant to our Directors Deferred Equity Compensation Program (DDECP); or (iii) a combination of cash and DSUs. None of our non-employee directors participates in the DVDCP and 7 of them currently participate in the DDECP. Dividend equivalents, representing the value of dividends per share paid on shares of our common stock calculated with reference to the number of DSUs held as of a dividend record date, are reinvested on the applicable payable date in the form of additional DSUs credited to the accounts of directors participating in the DDECP. When a director participating in the DDECP ceases serving as a director, the dollar value of the DSUs in his or her account is divided by the closing price of our common stock on the last date of the director’s service, with the resulting number of shares of our common stock issued to the director.

Charitable Match

We match up to $10,000 per year of each non-employee director’s documented contributions to charitable organizations or educational institutions.

 

Avery Dennison Corporation  |  2022 Proxy Statement

 

 

47

 


Table of Contents

DIRECTOR COMPENSATION TABLE

 

Name    Fees
Earned
or Paid
in Cash(1)
   Stock
Awards(2)
   All Other
Compensation(3)
   Total

Bradley A. Alford

     $ 100,000      $ 167,809      $ 10,000      $ 277,809

Anthony A. Anderson

     $ 100,000      $ 167,809             $ 267,809

Peter K. Barker(4)

                           

Mark J. Barrenechea

     $ 100,000      $ 167,809             $ 267,809

Ken C. Hicks

     $ 100,000      $ 167,809      $ 10,000      $ 277,809

Andres A. Lopez

     $ 100,000      $ 167,809             $ 267,809

Patrick T. Siewert

     $ 150,000      $ 167,809      $ 10,000      $ 327,809

Julia A. Stewart

     $ 120,000      $ 167,809      $ 10,000      $ 297,808

Martha N. Sullivan

     $ 125,000      $ 167,809      $ 10,000      $ 302,809

 

  (1) 

Mr. Butier does not appear in the table because he serves as CEO of our company and does not receive any additional compensation to serve as director or Chairman. Amounts represent retainers earned as shown in the table below. At their election, the following currently-serving directors deferred their cash compensation through the DDECP, with the indicated following number of DSUs in their accounts as of January 1, 2022, the last day of our 2021 fiscal year: Mr. Alford – 20,575; Mr. Anderson – 11,895; Mr. Barrenechea – 2,356; Mr. Hicks – 14,808; Mr. Lopez – 1,275; Ms. Stewart – 41,829; and Ms. Sullivan – 12,067. Mr. Barker’s DDECP account was paid out to him in shares of our common stock after he left our Board in April 2021 in accordance with program terms.

 

Director   Board Leadership Roles   Board Retainer   Committee Chair Retainer   Lead Director Retainer

Alford

 

 

    $ 100,000            

Anderson

 

 

    $ 100,000            

Barker

 

 

                 

Barrenechea

 

 

    $ 100,000            

Hicks

 

 

    $ 100,000            

Lopez

 

 

    $ 100,000            

Siewert

 

Lead Independent Director,

Governance Committee Chair

    $ 100,000     $ 20,000     $ 30,000

Stewart

  Compensation Committee Chair     $ 100,000     $ 20,000      

Sullivan

  Audit Committee Chair     $ 100,000     $ 25,000      

 

  (2) 

Amounts reflect the grant date fair value of 792 RSUs granted on May 1, 2021 in accordance with Accounting Standards Codification Topic 718, Compensation, Stock Compensation) (ASC 718). Fair value was determined based on the fair market value of our common stock on the grant date, adjusted for foregone dividends, of $211.88. Each non-employee director serving as of January 1, 2022 held 792 unvested RSUs.

 

  (3) 

Amounts reflect our match of documented director contributions made to charitable organizations or educational institutions.

 

  (4) 

Mr. Barker retired from the Board on the date of our 2021 Annual Meeting. Although he served as a non-employee director for four months of the year, he received no cash fees during this time since fees for the second half of a non-employee director’s term are paid in December of the previous year. In addition, he received no stock awards during the year, which are granted only to elected directors after the date of the Annual Meeting. However, in connection with his mandatory retirement from our Board on the date of the 2021 Annual Meeting and as permitted by our 2017 Incentive Award Plan, the Compensation Committee determined to accelerate Mr. Barker’s RSUs granted in May 2020 that were scheduled to vest a few days after his separation from our Board. In accelerating the vesting, the Compensation Committee noted that he had served nearly the entire one-year term for which he had been elected by stockholders.

 

48

 

 

2022 Proxy Statement  |  Avery Dennison Corporation

 


Table of Contents

ITEM 2 — ADVISORY VOTE TO APPROVE EXECUTIVE COMPENSATION

 

After considering the voting results of the advisory vote on the frequency of our say-on-pay vote at the 2017 Annual Meeting, our Board determined to hold say-on-pay votes annually, at least until the next advisory vote on the frequency of our say-on-pay vote (which will take place at the 2023 Annual Meeting).

The advisory vote is a vote to approve the compensation of our NEOs, as described in the Compensation Discussion and Analysis and Executive Compensation Tables sections of this proxy statement. It is not a vote on our general compensation policies or any specific element of compensation, the compensation of our non-employee directors, our CEO pay ratio, or the features of our compensation program designed to prevent excessive risk-taking as described in the Risks Associated with Compensation Policies and Practices section of this proxy statement.

Recommendation of Board of Directors

We are committed to maintaining ongoing engagement with our stockholders to seek their feedback and discuss why we believe our executive compensation program aligns with our strategies and incents our leaders to deliver strong financial performance and consistent ESG progress, creating superior long-term, sustainable value for our customers, employees, investors and communities. Our Board recommends that you vote FOR approval, on an advisory basis, of our executive compensation. Properly dated and signed proxies will be so voted unless you specify otherwise.

Meaning of Advisory Vote

The results of the advisory vote are not binding on our Board. However, in accordance with SEC regulations, the Compensation Committee will disclose its consideration of the results of the vote in the Compensation Discussion and Analysis section of our 2023 proxy statement.

 

Avery Dennison Corporation  |  2022 Proxy Statement

 

 

49

 


Table of Contents

TALENT AND COMPENSATION COMMITTEE REPORT

 

The Talent and Compensation Committee (referred to in this report as the “Committee”) of our Board of Directors has reviewed and discussed the Compensation Discussion and Analysis (CD&A) required by Item 402(b) of Regulation S-K with management and, based on its review and those discussions, has recommended to our Board of Directors that the CD&A be included in our 2022 proxy statement and incorporated by reference into our 2021 Annual Report on Form 10-K.

The Committee welcomes feedback regarding our executive compensation program. Stockholders may communicate with the Committee by writing to the Talent and Compensation Committee Chair, c/o Corporate Secretary, 8080 Norton Parkway, Mentor, Ohio 44060.

Julia A. Stewart, Chair

Bradley A. Alford

Mark J. Barrenechea

Ken C. Hicks

 

50

 

 

2022 Proxy Statement  |  Avery Dennison Corporation

 


Table of Contents

COMPENSATION DISCUSSION AND ANALYSIS (CD&A)

 

This CD&A* describes our executive compensation program and the decisions of our Board’s Talent and Compensation Committee (referred to in this CD&A as the “Committee”) on 2021 executive compensation. It includes the sections shown below.

 

   

Executive Summary

    51  

Business Strategy Overview

    51  

Delivering Financial Targets

    53  

2021 Financial Performance

    53  

Effective Capital Allocation

    54  

TSR Outperformance

    55  

2021 Say-on-Pay Vote and Feedback During Stockholder Engagement

    55  

Strong ESG-Executive Compensation Linkage

    56  

2021 Named Executive Officers (NEOs)

    57  

Overview of Pay Philosophy and Executive Compensation Components

    57  

Change in Approach to CEO Compensation

    59  

Strong Compensation Governance Practices

    60  
   

Summary of Compensation Decisions for 2021

    61  

Discussion of Compensation Components and Decisions Impacting 2021 Executive Compensation

    63  

Base Salary

    63  

2021 AIP Awards

    63  

2021 Grants of LTI Awards

    68  

2021 Vesting of Previously Granted LTI Awards

    71  

Perquisites

    72  

General Benefits

    73  

Severance Benefits

    74  
   

Compensation-Setting Tools

    75  

Independent Oversight and Expertise

    75  
   

Other Considerations

    77  

EXECUTIVE SUMMARY

Business Strategy Overview

We have consistently executed our business strategies, delivering long-term, sustainable value for our employees, customers and investors and improving the communities in which we operate. From our investors’ perspective, we believe that this value is best measured by our total stockholder return (TSR) and cumulative economic value added (EVA), both of which are performance objectives used in our long-term incentive (LTI) program and inform how we set our goals for sales growth, operating margin improvement, asset efficiency, return on total capital (ROTC) and capital allocation.

Our key strategies and 2021 achievements are shown on the following page. Our overriding focus remains on ensuring the long-term success of all of our stakeholders, and we have a clear set of strategies to deliver for them.

 

*

This CD&A contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to certain risks and uncertainties, which could cause actual results to differ materially from the results, performance or achievements expressed or implied thereby. For a detailed discussion of these risks, see Part I, Item 1a, “Risk Factors” and Part II, Item 7, “Management’s Discussion and Analysis of Financial Condition and Results of Operations,” in our 2021 Annual Report on Form 10-K, filed on February 23, 2022 with the SEC (our “2021 Annual Report”). Stockholders should note that statements contained in this CD&A regarding our company and business performance targets and goals should not be interpreted as management’s expectations, estimates of results or other guidance.

 

Avery Dennison Corporation  |  2022 Proxy Statement

 

 

51

 


Table of Contents
           1            
            

Drive outsized growth in high-value categories

 

   

We seek to increase the proportion of our portfolio in high-value products and solutions, both organically and through acquisitions; high-value categories serve markets that are growing faster than GDP, represent large pools of potential profit and leverage our core capabilities. These products and solutions include our specialty and durable label materials, graphics and reflective solutions, industrial tapes, Intelligent Labels that use RFID tags and inlays, external embellishments, and, with our recent acquisition of Vestcom, shelf-edge pricing, productivity and consumer engagement solutions.

 

   

In 2021, we achieved organic sales change in high-value product categories that outpaced that of our base businesses by a high-single digit rate driven by growth in specialty labels, external embellishments and Intelligent Labels; added to our capabilities and expanded our position in high-value product categories through our acquisition of Vestcom; and more than tripled the size of our Intelligent Labels platform over the last five years, reaching net sales of $0.7 billion in 2021

 

           2            
            

Grow profitability in our base businesses

 

   

We strive to grow profitability in our base businesses by carefully balancing volume, price and mix, reducing complexity and tailoring our go-to-market strategies

 

   

In 2021, we heightened our focus on material reengineering to drive productivity and mitigate the impact of rising input costs

 

           3            
            

Focus relentlessly on productivity

 

   

We employ product reengineering and enterprise lean sigma to expand our margins, enhance our competitiveness (particularly in our base businesses) and provide a funding source for reinvestment

 

   

In 2021, we continued expanding operating margins, with approximately $65 million in savings from restructuring, net of transition costs

 

           4            
            

Allocate capital effectively

 

   

We balance our investments in organic growth, productivity, and acquisitions and venture investments, while continuing to return cash to stockholders through dividends and share repurchases

 

   

In 2021, leveraging our strong balance sheet, we invested $272.1 million in fixed and IT capital expenditures to support organic growth; completed three acquisitions and made three venture investments for a total of $1.48 billion; increased our quarterly dividend rate by ~10%; and repurchased $180.9 million in shares of our common stock

 

           5            
            

Lead in an environmentally and socially responsible manner

 

   

We aim to deliver innovations that advance the circular economy and reduce the environmental impact of our operations; build a more diverse workforce and inclusive and equitable culture; maintain operations that promote health and safety; and support our communities through contributions from the Avery Dennison Foundation (ADF), supplemented by contributions from our company

 

   

In 2021, we continued to make progress toward our 2025 sustainability goals, reducing the environmental impact of our operations and investing in strategic innovation platforms focused on material circularity and waste reduction/elimination; continuing to drive sustainable change in diversity, equity and inclusion (DE+I), with a sharpened focus on increasing workforce racial/ethnic diversity, as well as representation from other underrepresented communities such as LGBTQ+, veteran or disabled individuals; and using the $10 million we contributed to ADF in 2020 to significantly increase grant-making in our communities, resulting in over $6 million of charitable contributions from ADF and our company in 2021. We also announced more ambitious 2030 sustainability goals.

 

52

 

 

2022 Proxy Statement  |  Avery Dennison Corporation

 


Table of Contents

Delivering Financial Targets

Our objective is to deliver GDP+ growth and top-quartile returns on capital to create superior value over the long term. In March 2017, we announced five-year financial targets through 2021. As shown below, we exceeded each of these commitments we made to our investors.

Sales change ex. currency, organic sales change, adjusted EPS and ROTC, including and excluding acquisition amortization – as well as free cash flow and adjusted EBITDA margin, which are referenced later in this CD&A – are non-GAAP financial measures we provide investors to assist them in assessing our performance and operating trends. These non-GAAP financial measures are not a substitute for or superior to progress toward the comparable financial measures under GAAP and are defined, qualified and reconciled from GAAP in the last section of this proxy statement.

For the 2017-2021 period, on a five-year compound annual basis (with 2016 as the base period), GAAP reported net sales, net income and EPS increased by 6.7%, 18.2% and 20.1%, respectively.

 

  

 

   2017-2021 Targets    2017-2021 Results(1)

 

Sales Growth(2)

   5%+ ex. currency(3)

 

4%+ organic

   6.6% ex. currency

 

4.6% organic

GAAP Operating Margin

   11%+ in 2021    12.6% in 2021

Adjusted EPS Growth(2)

   10%+    17.3%

ROTC incl. Acquisition Amortization

   17%+ in 2021    18.4% in 2021
 
EXCEEDED 2017-2021 FINANCIAL TARGETS

(1)  Results for non-GAAP measures are reconciled from GAAP in the last section of this proxy statement.

(2)  Percentages for targets and results reflect five-year compound annual growth rates, with 2016 as the base period.

(3)  Target for sales growth ex. currency reflects the impact of completed acquisitions as of March 2017 of approximately one point.

In March 2021, we announced five-year financial targets through 2025. As shown below, based on the first year of this five-year period, we are on track to achieve these commitments.

In 2021 (with 2020 as the base period), GAAP reported net sales, net income and EPS increased by 20.6%, 33.1% and 33.6%, respectively.

 

  

 

   2021-2025 Targets    2021 Results(1)

 

Sales Growth(2)

   5%+ ex. currency(3)    18.6% ex. currency

 

15.6% organic

Adjusted EBITDA Margin

   16%+ in 2025    15.6% in 2021

Adjusted EPS Growth(2)

   10%    25%

ROTC excl. Acquisition Amortization

   18%+ in 2025    19.1% in 2021
 
ON TRACK TO ACHIEVE 2021-2025 FINANCIAL TARGETS

(1)  Results for non-GAAP measures are reconciled from GAAP in the last section of this proxy statement.

(2)  Percentages for targets reflect five-year compound annual growth rates, with 2020 as the base period. Percentages for results reflect one-year annual growth rates, with 2020 as the base period.

(3)  Target for sales growth ex. currency reflects the impact of completed acquisitions as of March 10, 2021, which represents (0.2)%.

2021 Financial Performance

In fiscal year 2021, we delivered another year of strong top- and bottom-line growth, expanded operating margins and record free cash flow. We substantially exceeded our goals for the year, achieving the financial results shown on the following page.

 

Avery Dennison Corporation  |  2022 Proxy Statement

 

 

53

 


Table of Contents
            

 

NET SALES

 

$8.41B

 

Reported sales increased by ~21%, reflecting volume growth across our businesses and prior-year impact of COVID-19; sales ex. currency increased by ~19% and organic sales increased by ~16% driven by strong demand for consumer packaged goods and accelerated shift to e-commerce in LGM and significant organic sales growth in Intelligent Labels

 

               

 

REPORTED EPS

 

$8.83

 

Reported EPS substantially increased by ~34%, in part due to prior-year impact of COVID-19; adjusted EPS increased by ~25% to $8.91 driven by strong growth and operating margin expansion; adjusted EPS substantially exceeded top end of February 2021 guidance range

 

          
                   
             
   

 

CASH FROM OPERATING ACTIVITIES

 

$1,046.8M

 

Free cash flow of $797.7 million was used to fund three acquisitions and three venture investments, pay dividends of $220+ million and repurchase 0.9 million shares of our common stock

 

       

 

NET INCOME

 

$740.1M

 

Achieved ROTC including acquisition amortization of ~18% and ROTC excluding acquisition amortization of ~19%

 

 

Effective Capital Allocation

We have been consistently effective in executing our capital allocation strategy, balancing our investments in organic growth, productivity, and acquisitions and venture investments with continuing to return cash to stockholders through dividends and share repurchases. In 2021, we invested $272.1 million in fixed and IT capital expenditures to support future growth and further productivity improvement and allocated $1.48 billion to acquisitions and venture investments; we also paid $220.6 million in dividends and repurchased $180.9 million in shares of our common stock.

We have invested in our businesses to support organic growth and pursued complementary and synergistic acquisitions. Our fixed and IT capital spending in 2021 was nearly 25% higher than in 2020, reflecting our continued investment in high-value categories, including our fast-growing Intelligent Labels platform, and lower-than-planned capital expenditures in 2020 to mitigate the impact of COVID-19. During 2021, we acquired Vestcom, an Arkansas-based provider of shelf-edge pricing, productivity and consumer engagement solutions for retailers and consumer packaged goods companies, for $1.47 billion, as well as ZippyYum, a California-based developer of software products used in the food service and food preparation industries, and JDC, a Tennessee-based manufacturer of pressure-sensitive specialty tapes, collectively for approximately $43 million. During 2021, we also made three venture investments in companies developing innovative technological solutions that we believe have the potential to advance our businesses.

In 2021, we deployed $401.5 million to pay dividends of $2.66 per share and repurchase 0.9 million shares of our common stock. We raised our quarterly dividend rate by approximately 10% in April 2021. As shown on the following page, over the last five years, we have allocated over $2 billion to acquisitions and venture investments and nearly $2 billion to dividends and share repurchases.

 

 

54

 

 

2022 Proxy Statement  |  Avery Dennison Corporation

 


Table of Contents
LOGO   LOGO   LOGO

 

 

* Includes venture investments

   

TSR Outperformance

By generating substantial EVA, we drove strong TSR in 2021 despite the uncertain macroeconomic environment during the year due to the continued impact of COVID-19 and related supply chain, labor, freight and inflationary challenges. Our TSR of over 40% outperformed the S&P 500 and the median of the S&P 500 Industrials and Materials subsets. More important, both our three-year and five-year TSR substantially outperformed these two comparator groups.

 

5-Year Cumulative TSR

 

 

LOGO

1-, 3- and 5-Year TSR

 

      AVY    S&P 500    S&P Indus. & Mats.*

2017

  

  67%

  

  22%

  

  28%

2018

  

(20)%

  

  (4)%

  

(14)%

2019

  

  49%

  

  32%

  

  34%

2020

  

  21%

  

  18%

  

  17%

2021

  

  41%

  

  29%

  

  24%

3-Year TSR

  

154%

  

100%

  

  94%

5-Year  TSR

  

237%

  

133%

  

122%

 

*

Based on median of companies in both subsets as of December 31, 2021

 

 

2021 Say-on-Pay Vote and Feedback During Stockholder Engagement

In 2021, we maintained proactive engagement with stockholders regarding executive compensation and talent management. The Committee regularly reviews our executive compensation program, making changes as needed to address feedback from our stockholders or more closely align the program with our financial profile, business strategies and ESG priorities. We believe this process and the specific actions taken over time demonstrate the Committee’s commitment to paying for performance and being responsive to investor feedback. In 2021, during our ongoing stockholder engagement program, we discussed elements of our executive compensation program with some of our stockholders, who generally expressed support for its structure.

Results and Analysis of 2021 Vote

At the 2021 Annual Meeting, nearly 96% of our stockholders approved, on an advisory basis, our executive compensation. The level of strong support we received was consistent with the high approval rates we have received in recent years. The Committee believes that these strong say-on-pay vote results, as well as the generally positive feedback we have received during our ongoing engagement with stockholders, reflects strong support of our executive compensation program and our consistently improving CD&A disclosure.

Stockholder Engagement

We actively solicit feedback through stockholder engagement to ensure that we reflect not only our evolving business strategies but also the expectations of our investors. In addition to our extensive investor relations program through which members of management engage with our investors throughout the year, this supplemental engagement program

 

Avery Dennison Corporation  |  2022 Proxy Statement

 

 

55

 


Table of Contents

is depicted – and the feedback we received on executive compensation, social sustainability and talent management are described – in the proxy summary.

Strong ESG-Executive Compensation Linkage

Information on our ESG progress may be found in the proxy summary and the Environmental and Social Sustainability section of this proxy statement. Additional information may be found in our 2021 integrated sustainability and annual report and our March 2022 ESG Download being published concurrently with this proxy statement, as well as on our ESG website at esg.averydennison.com. The 2021 integrated sustainability and annual report, March 2022 ESG Download and other information on our website are not and should not be considered part of, nor are they incorporated by reference into, this proxy statement.

The stockholders with whom we spoke during 2021 asked about the Committee’s consideration of ESG matters in our executive compensation program. In recent years, the Committee has engaged in frequent discussions with its compensation consultant, WTW, and management regarding ESG–executive compensation linkage, in part due to increasing investor interest in the topic, and reviewed market practices to explore the potential to further incorporate ESG into our program. The Committee noted that our key company strategies include leading in an environmentally and socially responsible manner, and that the committee seeks to approve executive compensation that reflects company strategy and incents achievement of company goals.

The Committee has determined that our existing compensation practices and talent management priorities reflect our ESG strategies, hold our leaders accountable and reward results. The Committee noted, among other things, the items described below.

 

   

Nearly half of the measures on our annual business group scorecards using the objectives, goals, strategies and measures (OGSM) framework are ESG-related, aligning our leaders with these objectives and providing visibility and accountability to enable continuous improvement. With their concise format and use of color-coding to indicate progress, these OGSMs surface ESG underperformance relative to our goals and offer an assessment tool in year-end discussions with our business leaders on their annual performance.

 

   

Our senior leadership, including our NEOs and Vice Presidents, have accountability for driving our ESG progress, with responsibility for executing toward our goals and targets cascaded throughout our organization. People managers are expected to discuss the progress their team members make toward their annual goals as part of our performance evaluation process. In approving base salary increases, AIP award individual modifiers, structural pay increases and promotions, our managers consider not only financial or business achievements, but also a leader’s success in advancing our ESG priorities, consistent with our company’s strategies and values.

 

   

Although the financial modifier in the AIP does not include ESG metrics, our financial performance in part reflects our ESG progress and a key component in determining an AIP award is the individual modifier, which relies on a qualitative assessment of annual performance. For our leaders, this process includes consideration of their ESG-related contributions. In determining their 2021 AIP awards, the Committee discussed the ESG achievements of our CEO and other NEOs in assessing their performance and determining their individual modifiers.

 

   

Diversity and Sustainability are two of our company’s values, reflecting the priority with which we hold ESG matters. Our annual Leadership Excellence Awards are granted to teams globally in each of these categories, with winners receiving at least a 120% individual modifier on their AIP award, subject to the overall AIP award cap of 200%. In 2021, over 70 employees globally received awards for diversity and sustainability, a substantial increase from the 10 awards granted in 2018; over 20 additional individuals received awards related to their leadership in the community.

As described in this proxy statement, we have made substantial ESG progress in recent years, and our Board and the Committee are committed to delivering for all our stakeholders. The Committee shares our Board’s view that our financial success in recent years has been inextricably linked to our ESG progress. We have consistently delivered more sustainable solutions, which have provided significant competitive advantage, fueling our success in the marketplace and strong financial performance. While our compensation programs have played an important part in advancing our ESG initiatives, ESG has become embedded into our workplace culture. We are working diligently to advance our journey because we believe that our company can have a long-term positive impact on people and our planet.

 

56

 

 

2022 Proxy Statement  |  Avery Dennison Corporation

 


Table of Contents

After reviewing benchmark data on current market practices, the Committee noted that, consistent with our existing practice, the majority of S&P 500 companies consider ESG performance in their executive compensation programs, with most doing so in ways similar to the way in which we do. The Committee is committed to regularly reviewing stakeholder expectations and market practices, and pressure testing the continued appropriateness of its current approach, in consultation with management and WTW. If or when the Committee determines to include additional ESG metrics as performance objectives in any of our incentive programs, it would establish targets that are as rigorous and objectively measurable as our financial performance objectives.

2021 Named Executive Officers (NEOs)

In this CD&A and the Executive Compensation Tables section of this proxy statement, we provide compensation information for our 2021 NEOs, who are identified in the chart below. Subsequent to year-end 2021, Mr. Stander was elected by our Board to serve as President and Chief Operating Officer effective March 1, 2022; in connection with this election, Mr. Butier ceased serving in the capacity of President. References in this proxy statement to Level 2 NEOs are to Messrs. Lovins and Stander and references to Level 3 NEOs are to Ms. Baker-Nel and Mr. Walker.

 

NEOs
Name    Title in 2021

Mitchell R. Butier

   Chairman, President & Chief Executive Officer

Gregory S. Lovins

   Senior Vice President & Chief Financial Officer

Deena Baker-Nel

   Vice President & Chief Human Resources Officer

Deon M. Stander

   Vice President & General Manager, RBIS

Ignacio J. Walker

   Vice President & Chief Legal Officer

Overview of Pay Philosophy and Executive Compensation Components

Our executive compensation program reflects the Committee’s philosophy that a substantial majority of compensation should be tied to our success in achieving our financial objectives and creating stockholder value, providing higher realized compensation when we deliver superior, sustained performance. The objectives of this strategy are to motivate our executives to achieve our annual and long-term financial goals, giving consideration to their contributions to delivering strong performance. In support of our increased focus on ESG matters and greater transparency with all our stakeholders, the Committee considers our ESG progress in evaluating the individual performance of our CEO and other NEOs.

 

The Committee implements its pay-for-performance philosophy as follows:

 

   

Establishing target total direct compensation (TDC) to incent strong operational and financial performance and stockholder value creation, giving consideration to median pay at similarly sized companies, role responsibilities, individual performance, tenure, retention, and succession

 

 

   

Aligning our annual incentives for executives with our company’s annual operating plan and financial goals for the year

 

 

   

Rewarding long-term performance using absolute and relative TSR, as well as cumulative EVA, to focus our executives on delivering consistent and sustainable stockholder value creation

 

 

Incentive compensation consists of target award opportunities under our AIP and our LTI compensation program, with payouts determined based on our performance against objectives established by the Committee. The Committee structures annual incentive compensation to reward NEOs based on corporate and/or business performance to align their compensation with stockholder interests, giving consideration to their individual contributions to our performance. AIP targets are established at or above the midpoint of the guidance we give to our stockholders on our anticipated performance for the year and consistent with achieving our long-term financial goals. Our LTI awards provide higher realized compensation for exceeding performance targets and downside risk (up to and including cancellation) for failing to achieve threshold performance, with EVA targets that are consistent with our long-term goals for earnings growth and ROTC.

 

Avery Dennison Corporation  |  2022 Proxy Statement

 

 

57

 


Table of Contents

ELEMENTS OF TARGET TDC FOR CORPORATE NEOs

 

 

LOGO               LOGO

As shown in the graph below, the substantial majority of each of our NEOs’ 2021 target TDC was performance-based, meaning that they may not ultimately realize the value of the at-risk components of TDC if we fail to achieve the designated performance objectives. As a business NEO in 2021, Mr. Stander’s AIP award and PUs had different performance objectives than those of our corporate NEOs.

 

 

LOGO

 

58

 

 

2022 Proxy Statement  |  Avery Dennison Corporation

 


Table of Contents

As shown in the graph below, in recent years, our CEO’s compensation increased commensurate with our cumulative TSR, with his 2021 pay reflecting the longer-term approach to CEO compensation described below.

 

 

LOGO

Change in Approach to CEO Compensation

In the few years prior to 2021, the Committee discussed how best to ensure that it was compensating our CEO optimally and in alignment with the long-term interests of our stockholders. The Committee’s objectives were to:

 

   

Recognize our company’s performance and delivery of value to our customers, employees, investors and communities during his tenure as our CEO

 

   

Enhance his incentive to continue creating value for these stakeholders, including by driving superior TSR

 

   

Encourage his retention for the long term

The Committee sought to maintain market-competitive target TDC for our CEO well-aligned with our company’s performance and ensure that his target TDC did not fall substantially below the median of similarly sized companies, without relying on the traditional approach of annual review and periodic increase to the components of his TDC – base salary, target AIP opportunity and target LTI opportunity – to maintain consistency with continually rising market CEO pay.

With expert advice and guidance from its independent compensation consultant, WTW, and giving consideration to the feedback received in 2020 and 2021 during engagement with our investors, the Committee determined to shift from considering annual increases to our CEO’s base salary and target AIP and LTI opportunities to a longer-term approach that generally holds his target TDC constant for a three-year period. At the end of the period, the Committee will evaluate both his and our company’s performance, as well as market conditions, before determining the appropriate level of his go-forward compensation, continuing to give consideration to factors such as tenure, retention and succession. The Committee intends for this approach to CEO compensation to be more consistent with the long-term approach we take to planning our strategies, setting our financial targets and sustainability goals, and creating value for all our stakeholders.

To ensure our CEO’s compensation remained competitive and mitigate the potential for his target TDC to substantially fall behind his peers over the next three years, the Committee set our CEO’s compensation roughly halfway between the 50th and 75th percentiles of companies with annual revenues between $6 billion and $10 billion, reflecting his strong performance during his tenure in the role, during which our company consistently delivered top quartile performance. The Committee’s expectation is that – at the end of the three-year period during which our CEO’s compensation is expected not to increase – his TDC would be at or around the median pay at similarly sized companies.

Reviewing 2020 benchmark data and projected 2021 pay rates, the Committee targeted our CEO’s TDC for the year at $9.9 million by increasing (i) his base salary by 6% to $1.2 million; (ii) his target AIP opportunity from 125% of base salary to 140% of base salary; and (iii) his target LTI opportunity from 475% of base salary to 585% of base salary. The Committee noted that our CEO had delivered strong value creation for all our stakeholders by leading the development and execution of our strategies during his tenure in the role and successfully navigated the impact of COVID-19 in 2020. Nearly 90% of his target TDC consists of at-risk, performance-based compensation; his realized compensation depends on our company continuing to deliver strong TSR performance, achieving our 2021 and 2025 financial targets and our 2025 and 2030 sustainability goals, and continuing to engage our employees, serve our customers, deliver for our investors and support the communities in which we operate.

 

Avery Dennison Corporation  |  2022 Proxy Statement

 

 

59

 


Table of Contents

Strong Compensation Governance Practices

Our executive compensation program incorporates the best practices shown below, which the Committee believes ensure that it serves the long-term interests of our stockholders.

 

Policy or Best Practice    Description and Stockholder Benefit
PAY FOR PERFORMANCE

Compensation Primarily

Performance-Based

  

  88% of 2021 CEO target TDC and 70% of average 2021 target TDC of other NEOs tied to company and/or business performance

Capped Annual Incentive
Set At or Above
Midpoint of Guidance
  

  AIP award based on achievement of performance objectives set at or above midpoint of annual guidance and consistent with long-term financial targets, subject to limited upward and unlimited downward discretion based on Committee’s assessment of CEO’s performance against predetermined strategic objectives and other NEOs’ individual contributions; awards capped at 200% of target and individual modifiers for NEOs generally capped at 100%

Majority Long-Term Equity
Incentive Compensation
  

  LTI awards prioritize long-term performance, with PUs cliff-vesting in 3 years and MSUs vesting in tranches over 4 years; realized compensation based on long-term performance and stockholder value creation

Strategic Targeting   

  TDC (base salary + target AIP opportunity + target LTI opportunity) set to incent strong performance and value creation, giving consideration to median pay at similarly sized companies, role responsibilities, performance, tenure, retention and succession

No Annual Stock Options   

  Last made regular grant of stock options in 2012, though stock options may be granted for special purposes such as promotion

COMPENSATION BEST PRACTICES
No Employment Contracts   

  NEOs employed at-will

Rigorous Stock

Ownership Policy

  

  CEO required to maintain ownership of 6x his base salary; at YE 2021, he owned 8x his requirement; Level 2 and Level 3 NEOs required to maintain ownership of 3x and 2x of base salary, respectively

No Hedging or Pledging   

  Insider trading policy prohibits officers and employees from hedging – and officers from pledging – AVY common stock and all NEOs complied during 2021

Limited Trading Windows   

  NEOs may only transact in our common stock during approved trading windows after satisfying clearance requirements, including certifying continued compliance with stock ownership policy

Median Burn Rate   

  Three-year average burn rate of 0.58% at YE 2021, in line with 50th percentile of S&P 500 companies

Clawback Policy   

  Cash and equity incentive compensation subject to clawback in event of fraud or other intentional misconduct that necessitates accounting restatement

No Excise Tax Gross Ups   

  No gross-up payments for excise taxes for termination following change of control

Double Trigger

Equity Vesting

  

  Equity awards not accelerated on change of control, unless NEO is terminated without cause or terminates employment for good reason within 24 months following change of control

No Repricing/Exchange of
Underwater Stock Options
  

  No repricing or exchange of underwater options without stockholder approval

Limited Perquisites   

  Other than capped financial planning reimbursement for certain NEOs and payment for annual physical examinations, NEOs receive flat taxable executive benefit allowances not subject to tax gross-up

Reasonable
Severance Benefits
  

  Severance formula for qualifying termination:

     CEO: 2x (annual salary + target AIP award for year of termination + cash value of annual health insurance premium)

     All other NEOs: 1x (annual salary + target AIP award for year of termination + cash value of annual health insurance premium)

Reasonable Change of
Control Benefits
  

  Severance formula for qualifying termination of certain NEOs within 24 months following a change of control:

     CEO: 3x (annual salary + target AIP award for year of termination + cash value of annual health insurance premium) + prorated target AIP award for year of termination

     Level 2 NEOs: 2x (annual salary + target AIP award for year of termination + cash value of annual health insurance premium) + prorated target AIP award for year of termination

STRONG GOVERNANCE
Independent Oversight   

  Committee comprising independent directors with executive compensation decisions reviewed and ratified by all independent directors

Expert Compensation

Consultant

  

  WTW is independent, free of conflicts of interest and provides Committee with expert executive compensation advice

 

60

 

 

2022 Proxy Statement  |  Avery Dennison Corporation

 


Table of Contents

SUMMARY OF COMPENSATION DECISIONS FOR 2021

The Committee approves executive compensation to pay for performance, with the target TDC of NEOs established to incent strong financial performance and stockholder value creation. Compensation is primarily performance-based, meaning that our executives may not ultimately realize some or all of the at-risk components of TDC if we fail to achieve our financial objectives. In 2021, approximately 88% and 70% of the target TDC of our CEO and the average of our other NEOs, respectively, was performance-based.

In determining 2021 NEO compensation – in addition to the continued impact of COVID-19, and related supply chain, labor, freight and inflationary challenges, on our businesses and our leaders’ continuous efforts during the year to address and mitigate these matters – the Committee considered the factors described below.

 

   

Company/Business Performance – Our company’s financial performance, including our 2021 adjusted sales growth, adjusted EPS and free cash flow for corporate NEOs, and, for our business NEO, the performance of RBIS

 

   

Stockholder Returns – Our TSR on an absolute basis, as well as relative to a designated group of peer companies

 

   

Individual Performance – Our CEO’s performance against the predetermined strategic objectives established for him at the beginning of the year and the individual contributions of our other NEOs

 

   

Competitiveness – Pay practices and company performance relative to the market

 

   

Investor Feedback – The results of our 2021 say-on-pay vote and feedback on executive compensation received during our ongoing stockholder engagement program

The key elements of 2021 NEO target TDC are described in the table shown below and on the following page. While we provide consistent, market-competitive target TDC opportunities for our NEOs, the actual compensation they realize varies year-to-year based primarily on company and business performance.

 

2021 EXECUTIVE COMPENSATION SUMMARY
Component   Rationale    Decisions Impacting 2021 Compensation

FIXED

 

Base Salary

 

12% of TDC for CEO;

Avg. 30% of TDC for

Other NEOs

 

Provides fixed, market competitive monthly income for performing day-to-day responsibilities

  

As part of the longer-term compensation approach implemented for our CEO, his base salary increased by 6%. The base salaries of our other NEOs increased by 2.5%, consistent with the average merit increase for our U.S. employees, except that Mr. Lovins received an increase of 7% to be more consistent with the market.

PERFORMANCE-BASED

SHORT-TERM CASH

 

Target

AIP Award

 

17% of TDC for CEO;

Avg. 18% of TDC for

Other NEOs

 

Capped at 200% of

target

 

Provides variable, cash-based incentive to motivate executives to grow sales, increase profitability and deliver strong free cash flow consistent with our annual financial goals

 

Target AIP opportunity based on market survey data; financial modifier based on company and/or business performance; individual modifier based on CEO’s achievement against predetermined strategic objectives and other NEOs’ individual contributions

  

As part of longer-term compensation approach implemented for our CEO, his target AIP opportunity increased from 125% of base salary to 140% of base salary. There were no other changes to NEO target AIP opportunities.

 

Company performance resulted in financial modifier of 200% for corporate NEOs. Financial modifier for business NEO was 186% based 75% on RBIS performance and 25% on company performance.

 

Individual modifiers for all NEOs were 100%.

 

Avery Dennison Corporation  |  2022 Proxy Statement

 

 

61

 


Table of Contents
2021 EXECUTIVE COMPENSATION SUMMARY
Component   Rationale    Decisions Impacting 2021 Compensation

PERFORMANCE-BASED

LONG-TERM EQUITY

 

Target LTI Award

(50% PUs, 50% MSUs)

 

71% of TDC for CEO;

Avg. 52% of TDC for

Other NEOs

 

Provides variable, equity-based incentive compensation to align NEO interests with stockholder interests and drive long-term value creation

 

Target LTI opportunity based on market survey data; award vehicles, performance criteria and weightings determined with advice from WTW

  

LTI Awards Granted in 2021

•  As part of the longer-term compensation approach implemented for our CEO, his target LTI opportunity increased from 475% of base salary to 585% of base salary. There were no other changes to NEO target LTI opportunities.

 

•  50% in PUs that cliff-vest at the end of three-year period with payouts ranging from zero to 200% based on the achievement of the respective cumulative EVA and relative TSR performance objectives. Payout for the TSR component is capped at 100% of target for any three-year performance period in which absolute TSR is negative. There were no changes to PU performance objectives or weightings for 2021.

 

•  50% in MSUs that vest based on absolute TSR over one-, two-, three- and four-year performance periods, with an average performance period of 2.5 years. Performance criteria are as follows: (i) threshold performance level, which results in payout at vesting of 85%, is TSR of (15)%; (ii) target performance level, which results in a payout at vesting of 100%, requires TSR of 10%; and (iii) maximum performance level, which results in payout at vesting of 200%, requires TSR of 75%. There were no changes to MSU performance criteria for 2021.

 

 

 

  

LTI Awards Vesting at YE 2021

•  2019-2021 PUs: Our 2019-2021 TSR was at the 93rd percentile of the objectively determined peer group established in February 2019, resulting in a payout of 200% on that performance objective for all NEOs. Cumulative EVA for our company was $1,132.0 million, resulting in a payout of 176% on that performance objective for corporate NEOs. Cumulative EVA for RBIS was 94% of target, resulting in a payout of 87% on that performance objective for our business NEO. 2019-2021 PUs paid out at 188% of target for corporate NEOs and 115% of target for our business NEO.

 

 

   

 

  

•  MSUs Vesting at YE 2021

•  4th Tranche of MSUs granted in 2018

    2018-2021 Absolute TSR of 87%

    Paid out at 200% of target

•  3rd Tranche of MSUs granted in 2019

    2019-2021 Absolute TSR of 131%

    Paid out at 200% of target

•  2nd Tranche of MSUs granted in 2020

    2020-2021 Absolute TSR of 64%

    Paid out at 183% of target

•  1st Tranche of MSUs granted in 2021

    2021 Absolute TSR of 33%

    Paid out at 135% of target

In addition to the elements of our executive compensation program described above, we also provide our NEOs with limited perquisites and benefits that the Committee believes are comparable to those offered by other multinational public companies.

 

62

 

 

2022 Proxy Statement  |  Avery Dennison Corporation

 


Table of Contents

DISCUSSION OF COMPENSATION COMPONENTS AND

DECISIONS IMPACTING 2021 EXECUTIVE COMPENSATION

The Committee aims to have base salaries at or around median pay at similarly sized companies, with the substantial majority of NEO compensation consisting of incentive compensation to advance the Committee’s pay-for-performance philosophy, driving higher realized compensation when our financial and ESG performance is stronger and lower realized compensation when our financial and ESG performance is weaker.

Base Salary

Increases in base salary for NEOs are generally based on the average merit increase given to our U.S. employees, subject to increase based on the NEO’s performance and market comparisons for positions with similar scope and responsibility. As part of the longer-term compensation approach implemented for our CEO, his base salary increased by 6% in 2021. The Committee approved base salary increases of 2.5% for our other NEOs, consistent with the average merit increase for our U.S. employees, except that Mr. Lovins’ base salary increased by 7% to be more consistent with the market.

NEO base salaries at year-end 2021 were as follows: Mr. Butier – $1,200,000; Mr. Lovins – $661,260; Ms. Baker-Nel – $416,000; Mr. Stander – $569,007; and Mr. Walker – $425,375.

2021 AIP Awards

The 2021 AIP was designed to incent management to create long-term stockholder value. NEOs are not eligible for guaranteed AIP awards. AIP awards are determined for each fiscal year using the formula below. Individual modifiers for NEOs are generally capped at 100% although the Committee retains the discretion to determine higher individual modifiers to reward individual performance, including for their ESG-related achievements, up to 150%.

 

LOGO

Target AIP Opportunities

As a percentage of base salary, 2021 target AIP opportunities were 140% for Mr. Butier, 75% for Mr. Lovins, 60% for Mr. Stander and 50% for Ms. Baker-Nel and Mr. Walker. As part of the longer-term compensation approach implemented for our CEO, his target AIP increased from 125% of base salary. There were no other changes to NEO target AIP opportunities.

AIP Performance Objectives and Weightings; Target-Setting Principles

The following performance objectives and weightings for the 2021 AIP were established by the Committee, which were the same ones used for the 2020 AIP to continue incenting our NEOs to increase sales on an organic basis, improve adjusted EPS and generate strong free cash flow. Our CEO, CFO and CHRO participated during portions of the meetings during which the Committee reviewed and recommended performance objectives for the AIP and analyzed our performance against these objectives.

 

Avery Dennison Corporation  |  2022 Proxy Statement

 

 

63

 


Table of Contents

For our business NEO, the Committee determined to link 75% of his AIP financial modifier to RBIS’ results and 25% to corporate results. RBIS’ performance objectives were designed to provide realized compensation only if the business improved upon its 2020 performance and delivered results consistent with delivering its 2017-2021 financial targets.

 

2021 AIP TARGETS

 

Objective

 

Description

  

Linkage

Adjusted Sales Growth

(20%)

  Focuses management on top-line organic growth, a key contributor to sustained long-term value creation   

• Tied to total company for corporate NEOs (Butier, Lovins, Baker-Nel and Walker)

• Tied to RBIS for business NEO (Stander)

Profitability

(60%)

 

Primary driver of stockholder value creation and measure used to provide annual guidance to investors; focuses management on profitable growth and expense control

  

• For corporate NEOs, based on our total company adjusted EPS

• For business NEO (as a proportion of profitability objective) based:

• 42% on total company adjusted EPS

• 58% on RBIS’ adjusted net income

Free Cash Flow

(20%)

 

Cash available after investment in our business, which can be deployed for acquisitions, dividends and share repurchases; focuses management on improving capital efficiency, including working capital

 

  

• Tied to total company for corporate NEOs

• Tied to RBIS for business NEO

In setting 2021 AIP targets, the Committee aimed to ensure consistency with our 2017-2021 financial targets and require improvement over the prior year, considering the factors described below. Results in 2020 were significantly impacted by COVID-19, resulting in targets and results that were significantly higher than prior years. Beginning in 2021, the Committee reduced the threshold payout level for the AIP’s profitability performance objective(s) from 50% to 0% to heighten management’s focus on improving profitability and more closely align with market practices.

 

   

Target adjusted sales growth of 5.5% was set above our 2017-2021 target of at least 4% and our 2020 results of (3.4)%.

 

   

Target adjusted EPS of $7.90 was set above the midpoint of the annual guidance we provided to investors in February 2021 and consistent with our 2017-2021 target of over 10%, representing an 11% increase from our 2020 results.

 

   

Although we did not externally communicate a free cash flow target as part of our 2017-2021 financial goals, our outlook at the beginning of 2021 was to deliver free cash flow of at least $600 million. Our 2021 target for corporate free cash flow was 11% higher than the record free cash flow we generated in 2020, despite higher planned fixed and IT capital investments to support our future growth and profitability.

 

CORPORATE 2021 AIP TARGETS VS. LONG-TERM TARGETS AND 2020 RESULTS

 

     

2017-2021 Long-Term Target

  

2020 Results

  

2021 AIP Target

Adjusted Sales Growth

   4%+    (3.4)%    5.5%

Adjusted EPS Growth

   10%+    $7.10    $7.90
(11% over 2020 results)

Free Cash Flow

   N/A    $548M    $610M
(11% over 2020 results)

Financial Modifiers

AIP financial modifiers are capped at 200%. In evaluating our achievement of these performance objectives, the Committee has the discretion to exclude the impact, positive or negative, of extraordinary items such as acquisitions and divestitures; restructuring and integration actions not included in our annual net income plan; currency translation fluctuations; changes in accounting principles, tax codes or related regulations and rulings; extraordinary events such as natural disasters, outbreaks of epidemiological disease, terrorism and war; costs related to the early extinguishment of debt and pension plan terminations; costs of litigation outside the normal course of business; and non-cash charges associated with the impairment of long-lived assets.

 

64

 

 

2022 Proxy Statement  |  Avery Dennison Corporation

 


Table of Contents

The table below shows the 2021 AIP financial modifiers for our NEOs. As shown, the maximum level was exceeded for all three performance objectives established for our corporate NEOs and three of the four performance objectives established for our business NEO; the fourth performance objective for our business NEO was in excess of the target level.

 

2021 AIP FINANCIAL MODIFIERS
NEO(s)   

Performance

Objective

   Weighting    Threshold
(50%)
   Target
(100%)
   Maximum
(200%)
   2021
Actual
   Modifier   Weighted
Average
Modifier

Butier

Lovins

Baker-Nel

Walker

   Total Company

Adjusted Sales Growth(1)

 

   20%    3.0%    5.5%    9.0%    15.6%    200%     40%
   Total Company

Adjusted EPS(2)

   60%    $7.60    $7.90    $8.60    $8.78    200%   120%
   Total Company

Free Cash Flow(3)

   20%    $550M    $610M    $730M    $754M    200%     40%

Corporate NEO Financial Modifier

 

200%

Stander

   Total Company

Adjusted EPS(2)

   25%    $7.60    $7.90    $8.60    $8.78    200%     50%
   RBIS

Adjusted Sales Growth(4)

   20%    6.0%    11.0%    15.0%    25.2%    200%     40%
   RBIS

Adjusted Net

Income(4) (5)

   35%    $135.3M    $147.6M    $162.3M    $177.6M    200%     70%
     RBIS

Free Cash Flow(4) (6)

   20%    $133M    $159M    $212M    $175M    130%     26%

Business NEO Financial Modifier

 

186%

 

  (1) 

Total Company Adjusted Sales Growth refers to reported sales growth of 20.6%, adjusted for the impact of currency translation of (3.4%), acquisitions and product line divestitures of (3.1%) and impact of 53rd week in 2020 of 1.4%. Total does not sum due to rounding.

 

  (2) 

Total Company Adjusted EPS refers to reported net income per common share, assuming dilution, of $8.83, adjusted for restructuring charges and other items of $0.08 and removing the impact of acquisitions completed since the target was set of ($0.13).

 

  (3) 

Total Company Free Cash Flow refers to net cash provided by operations of $1,046.8 million, minus purchases of property, plant and equipment of $255.0 million and software and other deferred charges of $17.1 million, plus proceeds from sales of property, plant and equipment of $1.1 million, plus proceeds from insurance and sales (purchases) of investments, net, of $3.1 million, minus the impact of free cash flow from acquisitions, net of acquisition costs, completed since the targets were set of $25.1 million.

 

  (4) 

Adjusted sales growth, adjusted net income and free cash flow measures at the segment level are internal metrics. These metrics exclude or make simplifying assumptions for items that cannot be allocated precisely by segment, such as interest and income tax expense, and related balance sheet accounts, such as deferred tax assets and liabilities, income tax payables and receivables, and short- and long-term debt. Certain balance sheet accounts such as pension and other postretirement benefits and insurance that are generally managed at the corporate level, as well as the impact of foreign currency translation, are also excluded from the calculation of these metrics at the segment level. In certain limited circumstances, one-time items may be excluded from segment adjusted net income. The impact of intercompany sales is included in segment metrics.

 

  (5) 

Adjusted net income refers to income before taxes, tax-effected at the adjusted tax rate, and adjusted for tax-effected restructuring charges and other items, as well as the impact of acquisitions completed since the targets were set. Adjusted tax rate is the full-year GAAP tax rate, excluding certain unusual or infrequent events that are expected to significantly impact the GAAP tax rate, such as effects of discrete tax structuring and planning actions.

 

  (6) 

RBIS free cash flow payout reflects impact of corporate capital specifically allocated to support future RBIS growth.

NEO Performance Evaluations and Individual Modifiers

Our NEOs are evaluated on their individual performance for the year. The Committee approves our CEO’s strategic objectives and our CEO approves the goals of our other NEOs, in each case in February, with the performance of all NEOs evaluated in February of the following year. The Committee evaluates our CEO’s performance against his predetermined strategic objectives; for our NEOs other than the CEO, this assessment considers the totality of their performance.

 

While the goal-setting process in 2021 was consistent with prior years, ensuring the safety and well-being of our employees and navigating the uncertain macroeconomic environment caused by COVID-19 and related supply chain, labor, freight and inflationary challenges to deliver for our customers were the primary objectives for all our leaders who continually adjusted our COVID-19 response in the face of continuously evolving health information, governmental regulations and economic conditions.

 

Avery Dennison Corporation  |  2022 Proxy Statement

 

 

65

 


Table of Contents

Individual modifiers for all participants are capped at 150%, subject to the total cap on AIP awards of 200%. Although it retains the discretion to determine individual modifiers of up to 150%, the Committee has determined that the individual modifiers for our CEO and other NEOs should generally be capped at 100%. The individual modifiers for all NEOs for 2021 were 100%.

The Committee evaluated our CEO’s annual performance, giving consideration to his success in navigating the impact of COVID-19 on our employees and customers, constrained raw material, freight and labor availability, and persistent inflation during the year; his performance against his predetermined strategic objectives established in February 2021; and the self-assessment of his performance discussed with the Committee in February 2022. The Committee determined the individual modifier for our CEO based on its assessment of his performance. The Committee Chair, together with our Lead Independent Director, discussed with our CEO the feedback from discussions by the Committee and our full Board regarding his 2021 performance.

For 2021, the Committee evaluated the performance of our CEO against his strategic objectives for the year, determining that he substantially achieved or exceeded them, as shown in the chart below. In contrast to prior years, our CEO’s strategic objectives for 2021 had no assigned weightings, reflecting the Committee’s expectation that Mr. Butier delver on all fronts given the uncertain economic environment as a result of COVID-19.

 

Strategic Objective    Evaluation

Drive outsized growth in high-value categories – Deliver above-average organic growth rate in LGM’s graphics and specialty product categories; achieve targeted percentages of growth in external embellishments in RBIS and in Intelligent Labels; and manage IHM through challenging macroeconomic environment

 

  

Significantly grew graphics and specialty product categories in LGM; substantially exceeded growth targets in RBIS’ external embellishments and in Intelligent Labels; and managed IHM through challenging macroeconomic environment, with significant improvement in Industrial and Automotive market segments compared to prior year

Grow profitably in our base businesses – Manage market segment share position in LGM’s regional businesses; protect share position in RBIS’ base product categories (adjusted for RFID); and accelerate near-term productivity in IHM

 

  

Managed LGM regional share positions well given constrained raw material availability and inflationary environment; expanded share in RBIS’ base business with sales substantially increasing over prior year; and, although its margins expanded in recent years, IHM did not achieve targeted 2021 operating margin

Focus relentlessly on productivity – Achieve targeted restructuring savings in LGM and RBIS and execute designated significant projects in each reportable segment

 

  

Significantly exceeded targeted restructuring savings and successfully executed designated significant projects, realizing savings in excess of target

Allocate capital effectively Invest in capital expenditures within targeted range to enable future growth; continue to build M&A pipeline and integrate acquisitions; invest targeted amount in accelerated growth platforms; and repurchase shares as appropriate

 

  

Invested $270+ million in fixed and IT capital expenditures to enable future growth; improved operating working capital; completed 3 acquisitions, made 3 venture investments and continued to ensure robust M&A pipeline; exceeded target for investment in accelerated growth platforms; and repurchased $180+ million in shares

Lead in an environmentally and socially responsible manner – Progress innovation strategy and deployment program; continue to reduce GHG emissions; develop accelerated roadmap to enable greater recyclability of consumer packaged goods in LGM; further increase leadership diversity; and expand ESG reporting and transparency, improving ESG rating agency scores

 

  

Developed scorecard and defined innovation pipeline to continue progressing innovation strategy; set bolder 2030 targets for GHG emissions reduction, including new Scope 3 target and net zero ambition by 2050; advanced two strategic innovation platforms focused on material circularity and waste reduction/elimination; increased representation of women in manager-level and above roles to 35% and continued to advance DE+I for members of other underrepresented communities; and published second integrated report and 2021 ESG Downloads, with improved scores from key ESG rating agencies

Refine/Execute leadership succession plan – Progress CEO succession to ensure ready-now successors over multiple time horizons, and refine/execute executive leadership development plans

 

  

Progressed CEO succession strategy, ensuring ready-now successors over multiple time horizons, and refined and executed development plans for leadership, resulting in seasoned executives being promoted to serve as President/COO and leaders of RBIS Apparel Solutions and IHM businesses

CEO Individual Modifier Based on Evaluation

  

100%

 

66

 

 

2022 Proxy Statement  |  Avery Dennison Corporation

 


Table of Contents

Our CEO recommended to the Committee the individual modifiers for our other NEOs based on his assessment of their 2021 performance. The Committee considered our CEO’s assessments and recommendations, retaining the discretion to approve individual modifiers for them different than what our CEO had recommended. Other than discussing with our CEO their performance against their individual performance plans, our other NEOs played no role in their compensation determinations.

In determining the individual modifiers for our other NEOs, the Committee noted the highlights of their 2021 performance described below.

 

   

Mr. Lovins – Led our global finance function, including overseeing our strong controllership environment and our tax, treasury and operational finance teams; ensuring we delivered 2021 results that exceeded our annual goals for adjusted EPS and free cash flow while continuing to make progress toward our long-term financial targets and sustainability goals, despite the challenging macroeconomic environment caused by persistent inflation and supply chain disruptions; and ensuring our balance sheet remained strong as we continued to invest in our businesses, both organically and through acquisitions, while also returning cash to stockholders. In addition, Mr. Lovins continued to serve as the interim leader of our IHM business through the end of 2021, achieving strong top-line and operating income growth, and oversaw the continued expansion of our ESG disclosures. Mr. Lovins also served as a member of the Board of Trustees of the Avery Dennison Foundation (ADF).

 

   

Ms. Baker-Nel – Led our global human resources, communications and community investment functions, prioritizing the safety, health and well-being of our teams as we continued navigating the impacts of COVID-19; facilitating senior leadership succession, including the appointments of our new President/COO and the new leaders of our RBIS Apparel and IHM businesses; developing our go-forward DE+I strategy and increasing transparency on our progress; onboarding approximately 1,400 new team members from the three acquisitions we completed in 2021; formalizing the guiding principles around the future of work in support of greater workplace flexibility and effectiveness; and fostering employee engagement and enhanced dialogue around key areas of talent management such as DE+I and employee well-being. Ms. Baker-Nel also served as a member of the Board of Trustees of ADF.

 

   

Mr. Stander – Led our global RBIS business through another challenging year, ensuring continued elevation of global service and flexibility for customers while delivering record growth and margin expansion; investing in and continuing to grow the high-value categories of Intelligent Labels and external embellishments; and ensuring the safety of an engaged and diverse global team. In addition, Mr. Stander led our successful acquisition of Vestcom, further accelerating our position in high-value categories, and continued leading our enterprise-wide Sustainability Council, overseeing our progress toward our 2025 sustainability goals, developing and beginning to track progress toward our 2030 sustainability goals, and implementing enhanced ESG reporting protocols. Mr. Stander also served as a member of the Board of Trustees of ADF.

 

   

Mr. Walker – Led our global legal function, advising our Board and management on acquisitions and venture investments, litigation, intellectual property and footprint optimization projects; overseeing our Values & Ethics and risk management functions, securities and governance work, and government relations efforts; implementing a new functional operational model to accelerate productivity, standardize processes and deploy best practices; developing strategic priorities for his department that align with our company’s values and strategies; designing and executing projects to progress the department’s strategic priorities of business risk optimization, people and culture, operational efficiency, and sustainability; and leading training and career development sessions to enhance engagement across his global team.

Based on these assessments and after giving consideration to the recommendations of our CEO (other than with respect to himself), the Committee approved individual modifiers of 100% for all NEOs.

 

Avery Dennison Corporation  |  2022 Proxy Statement

 

 

67

 


Table of Contents

AIP Awards

Our NEOs received the AIP awards shown in the table below for 2021, based on their respective year-end base salary, AIP opportunity, financial modifier and individual modifier.

 

2021 AIP AWARDS
NEO    2021 YE
Base Salary
   AIP
Opportunity
  Target
AIP Award
   Financial
Modifier
  Individual
Modifier
  AIP
Award

Butier

    

$

1,200,000

    

 

140

%

   

$

1,680,000

    

 

200

%

   

 

100

%

   

$

3,360,000

Lovins