SECURITIES AND EXCHANGE COMMISSION

                            Washington, D.C.  20549

                                             


                                    FORM 8-K

                     PURSUANT TO SECTION 13 OR 15(d) OF THE
                        SECURITIES EXCHANGE ACT OF 1934


                                OCTOBER 23, 1997
                Date of Report (Date of earliest event reported)


                           AVERY DENNISON CORPORATION
             (Exact name of registrant as specified in its charter)


                DELAWARE                   1-7685           95-1492269
      (State or other jurisdiction       (Commission       (IRS Employer
            of incorporation)           File Number)    Identification No.)

      150 N. ORANGE GROVE BOULEVARD
          PASADENA, CALIFORNIA                         91103
     (Address of principal executive offices)       (Zip Code)


     Registrant's Telephone Number, including area code:  (626) 304-2000



















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         Item 5.  Other Events.

                   On October 23, 1997, the Board of Directors of
         Avery Dennison Corporation (the "Company") declared a divi-
         dend of one preferred share purchase right (a "Right") for
         each outstanding share of common stock, par value $1.00 per
         share (the "Common Shares"), of the Company.  The dividend is
         payable on December 17, 1997 (the "Record Date") to the
         stockholders of record on December 3, 1997.  Each Right en-
         titles the registered holder to purchase from the Company one
         one-hundredth of a share of Series A Junior Participating
         Preferred Stock, par value $1.00 per share (the "Preferred
         Shares"), of the Company at a price of $150 per one one-
         hundredth of a Preferred Share (the "Purchase Price"), sub-
         ject to adjustment.  The description and terms of the Rights
         are set forth in a Rights Agreement (the "Rights Agreement")
         between the Company and First Chicago Trust Company of New
         York, as Rights Agent (the "Rights Agent").

                   Until the earlier to occur of (i) 10 days following
         a public announcement that a person or group of affiliated or
         associated persons (an "Acquiring Person") have acquired ben-
         eficial ownership of 20% or more of the outstanding Common
         Shares or (ii) 10 business days (or such later date as may be
         determined by action of the Board of Directors prior to such
         time as any person or group of affiliated persons becomes an
         Acquiring Person) following the commencement of, or announce-
         ment of an intention to make, a tender offer or exchange of-
         fer the consummation of which would result in the beneficial
         ownership by a person or group of 20% or more of the out-
         standing Common Shares (the earlier of such dates being
         called the "Distribution Date"), the Rights will be evi-
         denced, with respect to any of the Common Share certificates
         outstanding as of the Record Date, by such Common Share cer-
         tificate with a copy of a summary of rights (the "Summary of
         Rights") attached thereto.

                   The Rights Agreement provides that, until the Dis-
         tribution Date (or earlier redemption or expiration of the
         Rights), the Rights will be transferred with and only with
         the Common Shares.  Until the Distribution Date (or earlier
         redemption or expiration of the Rights), new Common Share
         certificates issued after the Record Date upon transfer or
         new issuance of Common Shares will contain a notation incor-
         porating the Rights Agreement by reference.  Until the Dis-
         tribution Date (or earlier redemption or expiration of the
         Rights), the surrender for transfer of any certificates for
         Common Shares outstanding as of the Record Date, even without
         such notation or a copy of the Summary of Rights being at-
         tached thereto, will also constitute the transfer of the


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         Rights associated with the Common Shares represented by such
         certificate.  As soon as practicable following the Distribu-
         tion Date, separate certificates evidencing the Rights
         ("Right Certificates") will be mailed to holders of record of
         the Common Shares as of the close of business on the Distri-
         bution Date and such separate Right Certificates alone will
         evidence the Rights.

                   The Rights are not exercisable until the Distribu-
         tion Date.  The Rights will expire on October 31, 2007 (the
         "Final Expiration Date"), unless the Final Expiration Date is
         extended or unless the Rights are earlier redeemed or ex-
         changed by the Company, in each case, as described below.

                   The Purchase Price payable, and the number of Pre-
         ferred Shares or other securities or property issuable, upon
         exercise of the Rights are subject to adjustment from time to
         time to prevent dilution. 

                   Preferred Shares purchasable upon exercise of the
         Rights will not be redeemable.  Each Preferred Share will be
         entitled to a minimum preferential quarterly dividend payment
         of $1.00 per share but will be entitled to an aggregate divi-
         dend of 100 times the dividend declared per Common Share.  In
         the event of liquidation, the holders of the Preferred Shares
         will be entitled to a minimum preferential liquidation pay-
         ment of $100 per share but will be entitled to an aggregate
         payment of 100 times the payment made per Common Share.  Each
         Preferred Share will have 1 vote, voting together with the
         Common Shares.  Finally, in the event of any merger, con-
         solidation or other transaction in which Common Shares are
         exchanged, each Preferred Share will be entitled to receive
         100 times the amount received per Common Share.  These rights
         are protected by customary antidilution provisions.

                   Because of the nature of the Preferred Shares' div-
         idend and liquidation rights, the value of the one one-
         hundredth interest in a Preferred Share purchasable upon ex-
         ercise of each Right should approximate the value of one Com-
         mon Share.

                   In the event that the Company is acquired in a
         merger or other business combination transaction or 50% or
         more of its consolidated assets or earning power are sold
         after a person or group has become an Acquiring Person,
         proper provision will be made so that each holder of a Right
         will thereafter have the right to receive, upon the exercise
         thereof at the then current exercise price of the Right, that
         number of shares of common stock of the acquiring company
         which at the time of such transaction will have a market


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         value of two times the exercise price of the Right.  In the
         event that any person or group of affiliated or associated
         persons becomes an Acquiring Person, proper provision shall
         be made so that each holder of a Right, other than Rights
         beneficially owned by the Acquiring Person (which will there-
         after be void), will thereafter have the right to receive
         upon exercise that number of Common Shares having a market
         value of two times the exercise price of the Right.

                   At any time after any person or group becomes an
         Acquiring Person and prior to the acquisition by such person
         or group of 50% or more of the outstanding Common Shares, the
         Board of Directors of the Company may exchange the Rights
         (other than Rights owned by such person or group which will
         have become void), in whole or in part, at an exchange ratio
         of one Common Share per Right (subject to adjustment).

                   With certain exceptions, no adjustment in the Pur-
         chase Price will be required until cumulative adjustments re-
         quire an adjustment of at least 1% in such Purchase Price.
         No fractional Preferred Shares will be issued (other than
         fractions which are integral multiples of one one-hundredth
         of a Preferred Share, which may, at the election of the Com-
         pany, be evidenced by depositary receipts) and in lieu there-
         of, an adjustment in cash will be made based on the market
         price of the Preferred Shares on the last trading day prior
         to the date of exercise.

                   At any time prior to the acquisition by a person or
         group of affiliated or associated persons of beneficial own-
         ership of 20% or more of the outstanding Common Shares, the
         Board of Directors of the Company may redeem the Rights in
         whole, but not in part, at a price of $.01 per Right (the
         "Redemption Price").  The redemption of the Rights may be
         made effective at such time on such basis with such condi-
         tions as the Board of Directors in its sole discretion may
         establish.  Immediately upon any redemption of the Rights,
         the right to exercise the Rights will terminate and the only
         right of the holders of Rights will be to receive the Redemp-
         tion Price.

                   The terms of the Rights may be amended by the Board
         of Directors of the Company without the consent of the hold-
         ers of the Rights, including an amendment to lower certain
         thresholds described above to not less than the greater of
         (i) the sum of .001% and the largest percentage of the out-
         standing Common Shares then known to the Company to be ben-
         eficially owned by any person or group of affiliated or asso-
         ciated persons and (ii) 10%, except that from and after such



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         time as any person or group of affiliated or associated per-
         sons becomes an Acquiring Person no such amendment may ad-
         versely affect the interests of the holders of the Rights.

                   Until a Right is exercised, the holder thereof, as
         such, will have no rights as a stockholder of the Company,
         including, without limitation, the right to vote or to re-
         ceive dividends.

                   The Rights have certain anti-takeover effects.  The
         Rights will cause substantial dilution to a person or group
         that attempts to acquire the Company on terms not approved by
         the Company's Board of Directors.  The Rights should not in-
         terfere with any merger or other business combination ap-
         proved by the Board of Directors since the Rights may be re-
         deemed by the Company at the Redemption Price prior to the
         time that a person or group has acquired beneficial ownership
         of 20% or more of the Common Shares.

                   The Rights Agreement and the press release announc-
         ing the declaration of the Rights are attached hereto as ex-
         hibits and are incorporated herein by reference.  The fore-
         going description of the Rights is qualified in its entirety
         by reference to such exhibits.


         Item 7.  Exhibits.

                   1.        Rights Agreement, dated as of October 23,
                             1997, between Avery Dennison Corporation
                             and First Chicago Trust of New York, in-
                             cluding the form of Right Certificate as
                             Exhibit B and the Summary of Rights to
                             Purchase Preferred Shares as Exhibit C
                             (incorporated herein by reference to Ex-
                             hibit 1 to the Company's Registration on
                             Form 8-A filed October 24, 1997)

                   2.        Press release dated October 23, 1997













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                                   SIGNATURE



                   Pursuant to the requirements of Section 12 of the
         Securities Exchange Act of 1934, the registrant has duly
         caused this report to be signed on its behalf by the under-
         signed, thereunto duly authorized.


         Dated:  October 24, 1997

                                      AVERY DENNISON CORPORATION




                                      By:/s/Robert G. van Schoonenberg
                                      Name:Robert G. van Schoonenberg
                                      Title:Senior Vice President, 
                                            General Counsel and
                                            Secretary































                                      -6-







                                  EXHIBIT LIST



                                                              Page No.

         1.       Rights Agreement, dated as of October 23,
                  1997, between Avery Dennison Corporation
                  and First Chicago Trust Company of New
                  York, including the form of Right Certifi-
                  cate as Exhibit B and the Summary of
                  Rights to Purchase Preferred Shares as
                  Exhibit C (incorporated herein by refer-
                  ence to Exhibit 1 to the Company's Regis-
                  tration on Form 8-A filed October 24,
                  1997)

         2.       Press release dated October 23, 1997


































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                                                      Exhibit 2

         [Avery Dennison Letterhead]                        News Release
         ________________________________________________________________
         CORPORATE CENTER


         For further information, please contact:

         MEDIA RELATIONS:                        FOR IMMEDIATE RELEASE
         DIANE B. DIXON (626) 304-2118
         DIXONDIANE@AVERYDENNISON.COM

         INVESTOR RELATIONS:
         WAYNE H. SMITH (626) 304-2001
         INVESTORCOM@AVERYDENNISON.COM




                 AVERY DENNISON DECLARES 23.5% DIVIDEND INCREASE




              PASADENA, Calif. -- October 23, 1997 -- The Board of
         Directors of Avery Dennison Corporation (NYSE/PSE:AVY) today
         declared a quarterly cash dividend of 21 cents per share, which
         is a 23.5 percent increase from the previous 17 cents per
         share.  The dividend is payable on December 17, 1997, to
         shareholders of record at the close of business on December 3,
         1997.  One cent of this dividend represents the redemption of
         the current shareholder rights that attach to each of the
         shares.


              This is the 22nd consecutive year Avery Dennison has
         increased dividends.  The Company's annual dividend has grown
         from 3.75 cents per share in 1975 to 72 cents per share in 1997
         -- for a 22-year annual compound growth rate of 14.4 percent.


              In connection with the dividend declaration and the
         redemption of the existing rights (which were scheduled to
         expire on June 30, 1998), the Company adopted a 



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         2-2-2


         new rights plan with terms substantially similar to the
         existing rights.  The new rights are scheduled to expire on
         October 31, 2007.  A detailed summary of the terms of the new
         rights will be mailed to shareholders of record on December 3,
         1997, in connection with their quarterly dividend and rights
         redemption payment.


              Avery Dennison, a global leader in pressure-sensitive
         technology, develops, manufactures and markets innovative self-
         adhesive solutions for consumer products and label systems.
         Based in Pasadena, Calif., the Company makes a wide range of
         products for consumer and industrial markets, including Avery-
         brand office automation products, Fasson-brand self-adhesive
         materials, peel-and-stick postage stamps, on-battery tester
         labels, automated retail tag and labeling systems, and
         specialty tapes and chemicals.  Approximately 16,100 employees
         in 200 manufacturing and sales facilities produce and sell
         Avery Dennison products in 89 countries worldwide.


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