SECURITIES AND EXCHANGE COMMISSION
                              Washington, D.C. 20549


                              _____________________

                                     FORM 8-K

                                  CURRENT REPORT

                      PURSUANT TO SECTION 13 OR 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934

       Date of Report (date of earliest event reported):  October 24, 1996

                            AVERY DENNISON CORPORATION                     
              (Exact name of registrant as specified in its charter)

              Delaware                1-7685             95-1492269  
      (State of Incorporation)   (Commission File      (IRS Employer 
                                  Number)              Identification
                                                       Number)       

       150 NORTH ORANGE GROVE BOULEVARD
             PASADENA, CALIFORNIA                          91103     
      (Address of principal executive offices)           (Zip Code)


      Registrant's telephone number, including area code:  (818) 304-2000





         Item 5.   Other Events.

                   (a)  On October 24, 1996, the Board of Directors of
         the Registrant authorized a 2 for 1 split (the "Stock Split")
         of the Registrant's common stock, par value $1.00 per share
         (the "Common Stock"), in the form of a distribution payable on
         December 20, 1996 to shareholders of record on December 6,
         1996.  The Board of Directors of the Registrant also voted to
         increase the quarterly cash dividend by 13.3%.  A news release
         (the "News Release") announcing the Stock Split and the in-
         creased quarterly cash dividend is filed herewith as an ex-
         hibit.

                   (b)  On October 24, 1996, the Registrant created a
         grantor trust (the "Employee Stock Benefit Trust") and entered
         into a stock ownership trust agreement, dated October 24, 1996
         (the "Trust Agreement"), with Wachovia Bank of North Carolina
         N.A., as trustee (the "Trustee"), to provide a means to meet
         currently the Registrant's anticipated future obligations to
         employees under certain of Registrant's employee benefit plans,
         including its stock option plans and savings plan.

                   Pursuant to a Common Stock Purchase Agreement, dated
         October 24, 1996 (the "Stock Purchase Agreement"), by and be-
         tween the Registrant and the Trustee, the Registrant sold from
         its treasury shares 9,000,000 shares of Common Stock to the
         Employee Stock Benefit Trust for aggregate consideration of
         $564,750,000.  The Trustee delivered to the Registrant a prom-
         issory note (the "Note") in such amount for such shares.
         Shares of Common Stock held in the Employee Stock Benefit Trust
         will be released by the Trustee as the Note is paid down.

                   In the event the Employee Stock Benefit Trust is ter-
         minated or upon a change of control of the Registrant (as de-
         fined in the Trust Agreement), shares held by the Employee
         Stock Benefit Trust will be sold with the Registrant receiving
         proceeds equal to the amount of the Note then outstanding and
         the balance being distributed to employees of the Registrant in
         accordance with the terms of the Employee Stock Benefit Trust.
         In certain circumstances, if shares held by the Employee Stock
         Benefit Trust are more than sufficient to satisfy the require-
         ments of the plans mentioned above, excess shares will be re-
         leased to employees of the Registrant.

                   The trust agreement contains pass-through voting and
         tendering provisions.

                   The foregoing summary description does not purport to
         be a complete description of the Employee Stock Benefit Trust
         and is qualified by reference to the Trust Agreement, the Stock
         Purchase Agreement and the Note, each of which is filed here-
         with as an exhibit.  The News Release, which is filed herewith
         as an exhibit, also contains information concerning the Em-
         ployee Stock Benefit Trust.





         Item 7.   FINANCIAL STATEMENTS, PRO FORMA FINANCIAL INFORMATION
                   AND EXHIBITS

         (c)  Exhibits

              10.1      Trust Agreement, dated October 24, 1996, by and
                        between the Registrant and Wachovia Bank of
                        North Carolina, N.A., a national banking as-
                        sociation, as trustee.

              10.2      Common Stock Purchase Agreement, dated October
                        24, 1996 (the "Stock Purchase Agreement"), by
                        and between the Registrant and Wachovia Bank of
                        North Carolina, N.A., a national banking as-
                        sociation, as trustee of the Avery Dennison Cor-
                        poration Employee Stock Benefit Trust.

              10.3      Promissory Note, dated October 24, 1996, ex-
                        ecuted by Wachovia Bank of North Carolina, N.A.,
                        a national banking association, as trustee of
                        the Avery Dennison Corporation Employee Stock
                        Benefit Trust, in favor of the Registrant (in-
                        cluded as Appendix I to the Stock Purchase
                        Agreement).

              99.1      News Release, dated October 24, 1996.





                                    SIGNATURE



                   Pursuant to the requirements of Section 12 of the
         Securities Exchange Act of 1934, the registrant has duly caused
         this report to be signed on its behalf by the undersigned,
         thereunto duly authorized.


         Dated:  October 25, 1996

                                      AVERY DENNISON CORPORATION





                                      By  /s/ R.G. Jenkins            
                                      Name:  R.G. Jenkins
                                      Title: Senior Vice President and
                                             Chief Financial Officer





                                  EXHIBIT LIST


         10.1      Trust Agreement, dated October 24, 1996, by and
                   between the Registrant and Wachovia Bank of North
                   Carolina, N.A., a national banking association, as
                   trustee.

         10.2      Common Stock Purchase Agreement, dated October 24,
                   1996 (the "Stock Purchase Agreement"), by and be-
                   tween the Registrant and Wachovia Bank of North
                   Carolina, N.A., a national banking association, as
                   trustee of the Avery Dennison Corporation Employee
                   Stock Benefit Trust.

         10.3      Promissory Note, dated October 24, 1996, executed
                   by Wachovia Bank of North Carolina, N.A., a na-
                   tional banking association, as trustee of the Avery
                   Dennison Corporation Employee Stock Benefit Trust,
                   in favor of the Registrant (included as Appendix I
                   to the Stock Purchase Agreement).

         99.1      News Release, dated October 24, 1996.






                                                           Exhibit 10.1
















                            AVERY DENNISON CORPORATION

                           EMPLOYEE STOCK BENEFIT TRUST



                         Effective as of October 24, 1996







                               TABLE OF CONTENTS

                                                                  PAGE

         ARTICLE 1.
         Trust, Trustee and Trust Fund ............................. 2
              1.1. Trust ........................................... 2
              1.2. Trustee ......................................... 2
              1.3. Trust Fund ...................................... 2
              1.4. Trust Fund Subject to Claims .................... 2
              1.5. Definitions ..................................... 3

         ARTICLE 2.
         Contributions and Dividends ............................... 6
              2.1. Contributions ................................... 6
              2.2. Dividends ....................................... 6

         ARTICLE 3.
         Release and Allocation of Company Stock ................... 7
              3.1. Release of Shares ............................... 7
              3.2. Allocations ..................................... 7
              3.3. Excess Shares ................................... 7

         ARTICLE 4.
         Compensation, Expenses and Tax Withholding ...............  8
              4.1. Compensation and Expenses ......................  8
              4.2. Withholding of Taxes ...........................  8

         ARTICLE 5.
         Administration of Trust Fund .............................  9
              5.1. Management and Control of Trust Fund ...........  9
              5.2. Investment of Funds ............................  9
              5.3. Trustee's Administrative Powers ................  9
              5.4. Voting and Tendering of Company Stock .......... 11
              5.5. Indemnification ................................ 13
              5.6. General Duty to Communicate to Committee ....... 14

         ARTICLE 6.
         Accounts and Reports of Trustee .......................... 14
              6.1. Records and Accounts of Trustee ................ 14
              6.2. Fiscal Year .................................... 14
              6.3. Reports of Trustee ............................. 14
              6.4. Final Report ................................... 14

         ARTICLE 7.
         Succession of Trustee .................................... 15
              7.1. Resignation of Trustee ......................... 15
              7.2. Removal of Trustee ............................. 15






                                       -i-





              7.3. Appointment of Successor Trustee ............... 15
              7.4. Succession to Trust Fund Assets ................ 15
              7.5. Continuation of Trust .......................... 16
              7.6. Changes in Organization of Trustee ............. 16
              7.7. Continuance of Trustee's Powers in Event of
                   Termination of the Trust ....................... 16

         ARTICLE 8.
         Amendment or Termination ................................. 16
              8.1. Amendments ..................................... 16
              8.2. Termination .................................... 17
              8.3. Form of Amendment or Termination ............... 17


         ARTICLE 9.
         Miscellaneous ............................................ 18
              9.1. Controlling Law ................................ 18
              9.2. Committee Action ............................... 18
              9.3. Notices ........................................ 18
              9.4. Severability ................................... 18
              9.5. Protection of Persons Dealing with
                   the Trust ...................................... 19
              9.6. Tax Status of Trust ............................ 19
              9.7. Participants to Have No Interest in the
                   Company by Reason of the Trust ................. 19
              9.8. Nonassignability ............................... 19
              9.9. Gender and Plurals ............................. 19
             9.10. Counterparts ................................... 19




























                                       -ii-





                           AVERY DENNISON CORPORATION
                          EMPLOYEE STOCK BENEFIT TRUST


                   THIS TRUST AGREEMENT (the "Agreement") made effec-
         tive as of October 24, 1996, between Avery Dennison Corpo-
         ration, a Delaware corporation, and Wachovia Bank of North
         Carolina N.A., a national banking association, as trustee.

                             W I T N E S S E T H :

                   WHEREAS, the Company (as defined below) desires to
         establish a trust (the "Trust") in accordance with the laws
         of the State of Delaware and for the purposes stated in this
         Agreement;

                   WHEREAS, the Trustee (as defined below) desires to
         act as trustee of the Trust, and to hold legal title to the
         assets of the Trust, in trust, for the purposes hereinafter
         stated and in accordance with the terms hereof;

                   WHEREAS, the Company or its subsidiaries have pre-
         viously adopted the Plans (as defined below);

                   WHEREAS, the Company desires to provide assurance
         of the availability of the shares of its common stock neces-
         sary to satisfy certain of its obligations or those of its
         subsidiaries under the Plans (as defined below);

                   WHEREAS, the Company desires that the assets to be
         held in the Trust Fund (as defined below) should be princi-
         pally or exclusively securities of the Company and, there-
         fore, expressly waives any diversification of investments
         that might otherwise be necessary, appropriate, or required
         pursuant to applicable provisions of law; and

                   WHEREAS, Wachovia Bank of North Carolina N.A. has
         been appointed as trustee and has accepted such appointment
         as of the date set forth first above;

                   NOW, THEREFORE, the parties hereto hereby establish
         the Trust and agree that the Trust will be comprised, held
         and disposed of as follows:







                                   ARTICLE 1.

                         Trust, Trustee and Trust Fund

                   1.1. Trust.  This Agreement and the Trust shall be
         known as the Avery Dennison Corporation Employee Stock Ben-
         efit Trust.  The parties intend that the Trust will be an
         independent legal entity with title to and power to convey
         all of its assets.  The parties hereto further intend that
         the Trust not be subject to the Employee Retirement Income
         Security Act of 1974, as amended.  The assets of the Trust
         will be held, invested and disposed of by the Trustee, in
         accordance with the terms of the Trust.

                   1.2. Trustee.  The trustee named above, and its
         successor or successors, is hereby designated as the trustee
         hereunder, to receive, hold, invest, administer and distrib-
         ute the Trust Fund in accordance with this Agreement, the
         provisions of which shall govern the power, duties and re-
         sponsibilities of the Trustee.  

                   1.3. Trust Fund.  The assets held at any time and
         from time to time under the Trust collectively are herein
         referred to as the "Trust Fund" and shall consist of contri-
         butions received by the Trustee, proceeds of any loans, in-
         vestments and reinvestment thereof, the earnings and income
         thereon, less disbursements therefrom.  Except as herein oth-
         erwise provided, title to the assets of the Trust Fund shall
         at all times be vested in the Trustee and securities that are
         part of the Trust Fund shall be held in such manner that the
         Trustee's name and the fiduciary capacity in which the secu-
         rities are held are fully disclosed, subject to the right of
         the Trustee to hold title in bearer form or in the name of a
         nominee, and the interests of others in the Trust Fund shall
         be only the right to have such assets received, held, in-
         vested, administered and distributed in accordance with the
         provisions of the Trust.

                   1.4. Trust Fund Subject to Claims.  Notwithstanding
         any provision of this Agreement to the contrary, the Trust
         Fund shall at all times remain subject to the claims of the
         Company's general creditors under federal and state law.

                   In addition, the Board of Directors and Chief Exec-
         utive Officer of the Company shall have the duty to inform
         the Trustee in writing of the Company's Insolvency.  If a
         person claiming to be a creditor of the Company alleges in
         writing to the Trustee that the Company has become Insolvent,






                                       -2-





         the Trustee shall determine whether the Company is Insolvent
         and, pending such determination, the Trustee shall discon-
         tinue allocations pursuant to Article 3.

                   Unless the Trustee has actual knowledge of the Com-
         pany's Insolvency, or has received notice from the Company or
         a person claiming to be a creditor alleging that the Company
         is Insolvent, the Trustee shall have no duty to inquire
         whether the Company is Insolvent.  The Trustee may in all
         events rely on such evidence concerning the Company's sol-
         vency as may be furnished to the Trustee and that provides
         the Trustee with a reasonable basis for making a determina-
         tion concerning the Company's Insolvency.  

                   If at any time the Trustee has determined that the
         Company is Insolvent, the Trustee shall discontinue alloca-
         tions pursuant to Article 3 and shall hold the Trust Fund for
         the benefit of the Company's general creditors.  Nothing in
         this Trust Agreement shall in any way diminish any rights of
         employees as general creditors of the Company with respect to
         benefits due under the Plan(s) or otherwise.  

                   The Trustee shall resume allocations pursuant to
         Article 3 only after the Trustee has determined that the Com-
         pany is not Insolvent (or is no longer Insolvent).

                   1.5. Definitions.  In addition to the terms defined
         in the preceding portions of the Trust, certain capitalized
         terms have the meanings set forth below:

                   Board of Directors.  "Board of Directors" means the
         board of directors of the Company.

                   Calculation Period.  "Calculation Period" means a
         period consisting of calendar years (or portions thereof)
         1996-2001, 2002-2006, or 2007-2011.

                   Change of Control.  "Change of Control" means any
         of the following events:

                   (a)  an acquisition by any individual, entity or
         group (within the meaning of Section 13(d)(3) or 14(d)(2) of
         the Securities Exchange Act of 1934, as amended (the "Ex-
         change Act")) of beneficial ownership (within the meaning of
         Rule 13d-3 promulgated under the Exchange Act) of 50% or more
         of the combined voting power of the then outstanding voting
         securities of the Company; provided, however, that the fol-
         lowing acquisitions shall not constitute a Change of Control:
         (i) an acquisition by or directly from the Company, (ii) an
         acquisition by any employee benefit plan or trust sponsored






                                       -3-





         or maintained by the Company; and (iii) any acquisition de-
         scribed in subclauses (A) or (B) of subsection (b) below; or

                   (b)  approval by the stockholders of the Company of
         (i) a complete dissolution or liquidation of the Company,
         (ii) a sale or other disposition of all or substantially all
         of the Company's assets or (iii) a reorganization, merger, or
         consolidation ("Business Combination") unless either (A) all
         or substantially all of the stockholders of the Company im-
         mediately prior to the Business Combination own more than 50%
         of the voting securities of the entity surviving the Business
         Combination, or the entity which directly or indirectly con-
         trols such surviving entity, in substantially the same pro-
         portion as they owned the voting securities of the Company
         immediately prior thereto, or (B) the consideration (other
         than cash paid in lieu of fractional shares or payment upon
         perfection of appraisal rights) issued to stockholders of the
         Company in the Business Combination is solely common stock
         which is publicly traded on an established securities ex-
         change in the United States.

                   Code.  "Code" means the Internal Revenue Code of
         1986, as amended.

                   Committee.  "Committee" means a committee of the
         Company which is charged by the Board of Directors with ad-
         ministration of the Trust.

                   Company.  "Company" means Avery Dennison Corpora-
         tion, a Delaware corporation, or any successor thereto.  Ref-
         erences to the Company shall include its subsidiaries where
         appropriate.

                   Company Stock.  "Company Stock" means shares of
         common stock, par value $1.00 per share, issued by the Com-
         pany or any successor securities.

                   Extraordinary Dividend.  "Extraordinary Dividend"
         means any dividend or other distribution of cash or other
         property (other than Company Stock) made with respect to Com-
         pany Stock, which the Board of Directors declares generally
         to be other than an ordinary dividend.

                   Fair Market Value.  "Fair Market Value" means as of
         any date the average of the highest and lowest reported sales
         price regular way on such date (or if such date is not a
         trading day, then on the most recent prior date which is a
         trading day) of a share of Company Stock as reported on the
         composite tape, or similar reporting system, for issues
         listed on the New York Stock Exchange (or, if the Company






                                       -4-





         Stock is no longer traded on the New York Stock Exchange, on
         such other national securities exchange on which the Company
         Stock is listed or national securities or central market sys-
         tem upon which transactions in Company Stock are reported, as
         either shall be designated by the Committee for the purposes
         hereof) or if sales of Common Stock are not reported in any
         manner specified above, the average of the high bid and low
         asked quotations on such date (or if such date is not a trad-
         ing day, then on the most recent prior date which is a trad-
         ing day) in the over-the-counter market as reported by the
         National Association of Securities Dealers' Automated Quota-
         tion System or, if not so reported, by National Quotation
         Bureau, Incorporated or similar organization selected by the
         Committee.

                   Insolvent.  "Insolvent" means as to the Company,
         (i) the inability of the Company to pay its debts as they
         come due, or (ii) the Company being subject to a pending pro-
         ceeding as debtor under the provisions of Title 11 of the
         United States Code.

                   Loan.  "Loan" means the loan and extension of
         credit to the Trust evidenced by the promissory note made by
         the Trustee dated October 24, 1996, with which the Trustee
         purchased Company Stock.

                   Option Plans.  "Option Plans" means the Company's
         1973, 1988 and 1990 Stock Incentive Plans and any successor
         plans or other stock-based incentive plans of the Company.

                   Plans.  "Plans" means the Option Plans and the em-
         ployee benefit plans listed on Schedule A hereto and any
         other employee benefit plan of the Company or its subsidiar-
         ies designated as such by the Committee.  

                   Plan Participant.  "Plan Participant" means a par-
         ticipant in any of the Plans.

                   Suspense Account.  "Suspense Account" means a sepa-
         rate account to be maintained by the Trustee to hold Excess
         Shares pursuant to the terms of Article 3 hereof.

                   Target Value.  "Target Value" means with respect to
         each Trust Year the amount set forth on Schedule B hereto.

                   Trustee.  "Trustee" means Wachovia Bank of North
         Carolina N.A. (not in its corporate capacity but as trustee
         of the Trust) or any successor trustee.








                                       -5-





                   Trust Year.  "Trust Year" means the period begin-
         ning on the date hereof and ending on December 31, 1996 and
         each 12-month period beginning on January 1 and ending on
         December 31 thereafter.


                                   ARTICLE 2.

                          Contributions and Dividends

                   2.1. Contributions.  For each Trust Year, the Com-
         pany shall contribute to the Trust in cash such amount, which
         together with dividends, as provided in Section 2.2, and any
         other earnings of the Trust, shall enable the Trustee to make
         all payments of principal and interest due under the Loan on
         a timely basis.  Unless otherwise expressly provided herein,
         the Trustee shall apply all such contributions, dividends and
         earnings to the payment of principal and interest due under
         the Loan.  If, at the end of any Trust Year, no such contri-
         bution has been made in cash, such contribution shall be
         deemed to have been made in the form of forgiveness of prin-
         cipal and interest on the Loan to the extent of the Company's
         failure to make contributions as required by this Section
         2.1.  All contributions made under the Trust shall be deliv-
         ered to the Trustee.  The Trustee shall be accountable for
         all contributions received by it, but shall have no duty to
         require any contributions to be made to it.

                   2.2. Dividends.  Except as otherwise provided here-
         in, dividends paid in cash on Company Stock held by the
         Trust, including Company Stock held in the Suspense Account,
         shall be applied to pay interest and repay scheduled princi-
         pal due under the Loan.  Extraordinary Dividends shall not be
         used to pay interest on or principal of the Loan, but shall
         be invested in additional Company Stock as soon as practi-
         cable.  Dividends which are not in cash or in Company Stock
         (including Extraordinary Dividends, or portions thereof)
         shall be reduced to cash by the Trustee and reinvested in
         Company Stock as soon as practicable, provided that an Ex-
         traordinary Dividend constituting a spin-off, split-off or
         similar transaction may be transferred to a trust sponsored
         by the spun-off company or dealt with in another equitable
         manner as determined in good faith by the Committee.  For
         purposes of this Agreement, Company Stock purchased with the
         proceeds of an Extraordinary Dividend or with the proceeds of
         a non-cash dividend shall be deemed to have been acquired
         with the proceeds of the Loan.  In the Trustee's discretion,
         investments in Company Stock may be made through open-market
         purchases, private transactions or (with the Company's con-
         sent) purchases from the Company.






                                       -6-






                                   ARTICLE 3.

                    Release and Allocation of Company Stock

                   3.1. Release of Shares.  Subject to the other pro-
         visions of this Article 3, upon the payment or forgiveness in
         any Trust Year of any principal on the Loan (a "Principal
         Payment"), the following number of shares of Company Stock
         acquired with the proceeds of the Loan shall be available for
         allocation ("Available Shares") as provided in this Article
         3:  the number of shares so acquired and held in the Trust
         immediately before such payment or forgiveness, multiplied by
         a fraction the numerator of which is the amount of the Prin-
         cipal Payment and the denominator of which is the sum of such
         Principal Payment and the remaining principal of the Loan
         outstanding after such Principal Payment.

                   3.2. Allocations.  Subject to the provisions of
         Section 3.3, Available Shares shall be allocated as directed
         by the Committee to the Plans no less frequently than an-
         nually.  The Committee's discretion shall be limited to the
         amounts allocated among Plans, with the allocation itself
         being mandatory.  Subject to Section 3.3, in the event that
         any Available Shares remain after satisfaction of all benefit
         obligations under each of the Plans for a given Trust Year,
         all remaining Available Shares shall be contributed by the
         Trustee to such other plans of the Company or its subsidiar-
         ies covering a broad cross-section of individuals employed by
         the Company as the Committee shall direct.

                   3.3. Excess Shares.  (a)  Notwithstanding the pro-
         visions of Section 3.2, Available Shares shall not be re-
         leased from the Trust and allocated pursuant to Section 3.2
         to the extent that the Fair Market Value of the Available
         Shares in a Trust Year exceeds the Target Value.  Available
         Shares which are not allocated pursuant to the preceding sen-
         tence ("Excess Shares") shall be held by the Trustee in the
         Suspense Account and allocated in accordance with the provi-
         sions of this Section 3.3.

                   (b)  In the event that there are any Excess Shares
         created in any Trust Year within a Calculation Period, such
         Excess Shares shall be released from the Suspense Account
         pursuant to Section 3.2 to the extent that but for such re-
         lease the Fair Market Value of the Available Shares in a sub-
         sequent Trust Year within the same Calculation Period would
         be less than the Target Value.  In the event that in any
         Trust Year the value of the Available Shares was less than
         the Target Value for such Trust Year (such amount being re-
         ferred to as the "Shortfall") and Excess Shares are created





                                       -7-





         in a subsequent Trust Year within the same Calculation Pe-
         riod, Excess Shares with a value equal to the Shortfall shall
         be transferred by the Trustee to such Plans as directed by
         the Committee; provided, however, that such shares may not be
         transferred to the Company.

                   (c)  In the event that at the end of any Calcula-
         tion Period there are Excess Shares that have not been al-
         located pursuant to Section 3.3(b), such Excess Shares shall,
         subject to the provisions of this subsection (c), be distrib-
         uted in equal amounts of shares in each Trust Year in the
         next Calculation Period to individuals employed by the Com-
         pany or plans in which they participate, as directed by the
         Committee taking into account the best interest of a broad
         cross-section of the individuals employed by the Company and
         its subsidiaries.  However, Excess Shares which would have
         been allocated in a Trust Year pursuant to the preceding sen-
         tence shall instead be allocated pursuant to Section 3.2 to
         the extent that there is a Shortfall with respect to such
         Trust Year.  Any Excess Shares remaining in the Trust at the
         beginning of the final Calculation Period of the Trust shall
         be contributed in equal amounts of shares in each Trust Year
         during such Calculation Period to individuals employed by the
         Company or plans in which they participate, as directed by
         the Committee taking into account the best interest of a
         broad cross-section of the individuals employed by the Com-
         pany and its subsidiaries, and the Trust shall not terminate
         until such Excess Shares have been so contributed. 


                                   ARTICLE 4.

                   Compensation, Expenses and Tax Withholding

                   4.1. Compensation and Expenses.  The Trustee shall
         be entitled to such reasonable compensation for its services
         as may be agreed upon from time to time by the Company and
         the Trustee and to be reimbursed for its reasonable legal,
         accounting and appraisal fees, expenses and other charges
         reasonably incurred in connection with the administration,
         management, investment and distribution of the Trust Fund.
         Such compensation shall be paid, and such reimbursement shall
         be made out of the Trust Fund.  The Company agrees to make
         sufficient contributions to the Trust to pay such amounts
         owing the Trustee in addition to those contributions required
         by Section 2.1.

                   4.2. Withholding of Taxes.  The Trustee may with-
         hold, require withholding, or otherwise satisfy its withhold-
         ing obligation, on any distribution which it is directed to






                                       -8-





         make, such amount as it may reasonably estimate to be neces-
         sary to comply with applicable federal, state and local with-
         holding requirements.  Upon settlement of such tax liability,
         the Trustee shall distribute the balance of such amount.
         Prior to making any distribution hereunder, the Trustee may
         require such release or documents from any taxing authority,
         or may require such indemnity, as the Trustee shall reason-
         ably deem necessary for its protection.


                                   ARTICLE 5.

                          Administration of Trust Fund

                   5.1. Management and Control of Trust Fund.  Subject
         to the terms of this Agreement, the Trustee shall have exclu-
         sive authority, discretion and responsibility to manage and
         control the assets of the Trust Fund.

                   5.2. Investment of Funds.  

                   Except as otherwise provided in Section 2.2 and in
         this Section 5.2, the Trustee shall invest and reinvest the
         Trust Fund exclusively in Company Stock, including any ac-
         cretions thereto resulting from the proceeds of a tender of-
         fer, recapitalization or similar transaction which, if not in
         Company Stock, shall be reduced to cash as soon as practi-
         cable.  The Trustee may invest any portion of the Trust Fund
         temporarily pending investment in Company Stock, distribution
         or payment of expenses in (i) investments in United States
         Government obligations with maturities of less than one year,
         (ii) interest-bearing accounts including but not limited to
         certificates of deposit, time deposits, saving accounts and
         money market accounts with maturities of less than one year
         in any bank, including the Trustee's, with aggregate capital
         in excess of $1,000,000,000 and a Moody's Investor Services
         rating of at least P1, or an equivalent rating from a nation-
         ally recognized ratings agency, which accounts are insured by
         the Federal Deposit Insurance Corporation or other similar
         federal agency, (iii) obligations issued or guaranteed by any
         agency or instrumentality of the United States of America
         with maturities of less than one year or (iv) short-term dis-
         count obligations of the Federal National Mortgage Associa-
         tion.

                   5.3. Trustee's Administrative Powers.  

                   Except as otherwise provided herein, and subject to
         the Trustee's duties hereunder, the Trustee shall have the







                                       -9-





         following powers and rights, in addition to those provided
         elsewhere in this Agreement or by law:

                   (a)  to retain any asset of the Trust Fund;

                   (b)  subject to Section 5.4(b), Section 8.2 and
              Articles 2 and 3, to sell, transfer, mortgage, pledge,
              lease or otherwise dispose of, or grant options with
              respect to any Trust Fund assets at public or private
              sale; 

                   (c)  upon direction from the Company, to borrow
              from any lender (including the Company pursuant to the
              Loan), to acquire Company Stock as authorized by this
              Agreement, to enter into lending agreements upon such
              terms (including reasonable interest and security for
              the loan and rights to renegotiate and prepay such loan)
              as may be determined by the Committee; provided, how-
              ever, that any collateral given by the Trustee for the
              Loan shall be limited to cash and property contributed
              by the Company to the Trust and dividends paid on Com-
              pany Stock held in the Trust Fund and shall not include
              Company Stock acquired with the proceeds of Loan;

                   (d)  with the consent of the Committee, to settle,
              submit to arbitration, compromise, contest, prosecute or
              abandon claims and demands in favor of or against the
              Trust Fund;

                   (e)  to vote or to give any consent with respect to
              any securities, including any Company Stock, held by the
              Trust either in person or by proxy for any purpose, pro-
              vided that the Trustee shall vote, tender or exchange
              all shares of Company Stock as provided in Section 5.4; 

                   (f)  to exercise any of the powers and rights of an
              individual owner with respect to any asset of the Trust
              Fund and to perform any and all other acts that in its
              judgment are necessary or appropriate for the proper
              administration of the Trust Fund, even though such pow-
              ers, rights and acts are not specifically enumerated in
              this Agreement;

                   (g)  to employ such accountants, actuaries, invest-
              ment bankers, appraisers, other advisors and agents as
              may be reasonably necessary in collecting, managing,
              administering, investing, valuing, distributing and pro-
              tecting the Trust Fund or the assets thereof or any bor-
              rowings of the Trustee made in accordance with Section
              5.3(c); and to pay their reasonable fees and expenses,






                                       -10-





              which shall be deemed to be expenses of the Trust and
              for which the Trustee shall be reimbursed in accordance
              with Section 4.1;

                   (h)  to cause any asset of the Trust Fund to be
              issued, held or registered in the Trustee's name or in
              the name of its nominee, or in such form that title will
              pass by delivery, provided that the records of the Trus-
              tee shall indicate the true ownership of such asset; 

                   (i)  to utilize another entity as custodian to
              hold, but not invest or otherwise manage or control,
              some or all of the assets of the Trust Fund; and

                   (j)  to consult with legal counsel (who may also be
              counsel for the Trustee generally) with respect to any
              of its duties or obligations hereunder; and to pay the
              reasonable fees and expenses of such counsel, which
              shall be deemed to be expenses of the Trust and for
              which the Trustee shall be reimbursed in accordance with
              Section 4.1.

              Notwithstanding the foregoing, neither the Trust nor the
              Trustee shall have any power to, and shall not, engage
              in any trade or business.

                   5.4. Voting and Tendering of Company Stock.  

                   (a)  Voting of Company Stock.  The Trustee shall
         follow the directions of participants in the Option Plans as
         to the manner in which shares of Company Stock held by the
         Trust are to be voted on each matter brought before an annual
         or special stockholders' meeting of the Company or the manner
         in which any consent is to be executed, in each case as pro-
         vided below.  Before each such meeting of stockholders, the
         Trustee shall cause to be furnished to each active employee
         of the Company who holds a vested award under any of the Op-
         tion Plans ("Active Option Plan Participant") a copy of the
         proxy solicitation material received by the Trustee, together
         with a form requesting confidential instructions ("Instruc-
         tion Form") as to how to vote the shares of Company Stock
         held by the Trustee.  Each Active Option Plan Participant
         shall have 30 days to return the Instruction Form to the
         Trustee.  Upon the expiration of the period for the return of
         Instruction Forms, the Trustee shall on each such matter vote
         the number of shares (including fractional shares) of Company
         Stock held by the Trust as follows:

                   The Trustee shall assign to each Active Option Plan
         Participant, a number of shares (the "Participant Directed






                                       -11-





         Amount") equal to the product of (x) the total number of
         shares of Common Stock held in the Trust Fund, and (y) a
         fraction, the numerator of which is one (1) and the denomina-
         tor of which is the total number of Active Option Plan Par-
         ticipants in such year.  Each share assigned to each Active
         Option Plan Participant in accordance with the previous sen-
         tence shall be voted in accordance with such participant's
         Instruction Form.  Any shares of Company Stock which remain
         undirected pursuant to the foregoing provisions shall be
         voted for, against or to abstain in the same proportions as
         the shares of Company Stock for which the Trustee is directed
         as provided above.  

                   (b)  Tender or Exchange of Company Stock.  The
         Trustee shall use its best efforts timely to distribute or
         cause to be distributed to Active Option Plan Participants
         any written materials distributed to stockholders of the Com-
         pany generally in connection with any tender offer or ex-
         change offer for Company Stock, together with a form request-
         ing confidential instructions on whether or not to tender or
         exchange shares of Company Stock held in the Trust (the "Ten-
         der Form").  Each Active Option Plan Participant shall have
         until 4 days prior to the expiration of the relevant tender
         or exchange offer to return the Tender Form.  Upon expiration
         of the period for return of Tender Forms, the Trustee shall
         tender or not tender the Participant Directed Amount for each
         Active Option Plan Participant in accordance with such
         participant's Tender Form.  Each Active Option Plan Partici-
         pant shall not be limited in the number of instructions to
         tender or withdraw from tender which he/she may give but
         shall not have the right to give instructions to tender or
         withdraw from tender after expiration of the period for re-
         turn of Tender Forms.  If the Trustee shall not receive
         timely instruction by means of a Tender Form as to the manner
         in which to respond to such a tender or exchange offer, the
         Trustee shall tender or exchange or not tender or exchange
         any shares of Company Stock with respect to which an Active
         Option Plan Participant has the right of direction, in the
         same proportion as the shares of Company Stock for which the
         Trustee is directed as provided above.

                   (c)  The Company shall maintain appropriate proce-
         dures to ensure that all instructions by Active Option Plan
         Participants are collected, tabulated, and transmitted to the
         Trustee without being divulged or released to any person af-
         filiated with the Company or its affiliates.  All actions
         taken by Active Option Plan Participants and the contents of
         the Instruction Forms and Tender Forms shall be held con-
         fidential by the Trustee and shall not be divulged or re-
         leased to any person, other than (i) agents of the Trustee






                                       -12-





         who are not affiliated with the Company or its affiliates or
         (ii) by virtue of the execution by the Trustee of any proxy,
         consent or letter of transmittal for the shares of Company
         Stock held in the Trust, or (iii) or as required by court
         order.

                   5.5. Indemnification.  

                   (a)  To the extent lawfully allowable, the Company
         shall and hereby does indemnify and hold harmless the Trustee
         from and against any claims, demands, actions, administrative
         or other proceedings, causes of action, liability, loss,
         cost, damage or expense (including reasonable attorneys'
         fees), which may be asserted against it, in any way arising
         out of or incurred as a result of its action or failure to
         act in connection with the operation and administration of
         the Trust; provided that such indemnification shall not apply
         to the extent that the Trustee has acted in willful or negli-
         gent violation of applicable law or its duties under this
         Trust or in bad faith.  The Trustee shall be under no liabil-
         ity to any person for any loss of any kind which may result
         (i) by reason of any action taken by it in accordance with
         any direction of the Committee or any Active Option Plan Par-
         ticipant acting pursuant to Section 5.4(b) (hereinafter col-
         lectively referred to as the "directing participants"), (ii)
         by reason of its failure to exercise any power or authority
         or to take any action hereunder because of the failure of any
         such directing participant to give directions to the Trustee,
         as provided for in this Agreement, or (iii) by reason of any
         act or omission of any of the directing participants with
         respect to its duties under this Trust.  The Trustee shall be
         fully protected in acting upon any instrument, certificate,
         or paper delivered by the Committee or any Active Option Plan
         Participant or beneficiary and believed in good faith by the
         Trustee to be genuine and to be signed or presented by the
         proper person or persons, and the Trustee shall be under no
         duty to make any investigation or inquiry as to any statement
         contained in any such writing, but may accept the same as
         conclusive evidence of the truth and accuracy of the state-
         ments therein contained.  

                   (b)  The Company may, but shall not be required to,
         maintain liability insurance to insure its obligations here-
         under.  If any payments made by the Company or the Trust pur-
         suant to this indemnity are covered by insurance, the Company
         or the Trust (as applicable) shall be subrogated to the
         rights of the indemnified party against the insurance com-
         pany.








                                       -13-





                   (c)  Without limiting the generality of the fore-
         going, the Company may, at the request of the Trustee, ad-
         vance to the Trustee reasonable amounts of expenses, includ-
         ing reasonable attorneys' fees and expenses, which the Trus-
         tee advised have been incurred in connection with its inves-
         tigation or defense of any claim, demand, action, cause of
         action, administrative or other proceeding arising out of or
         in connection with the Trustee's performance of its duties
         under this Agreement.

                   5.6. General Duty to Communicate to Committee.  The
         Trustee shall promptly notify the Committee of all commu-
         nications with or from any government agency or with respect
         to any legal proceeding with regard to the Trust and with or
         from any Plan Participants concerning their entitlements un-
         der the Plans or the Trust.


                                   ARTICLE 6.

                        Accounts and Reports of Trustee

                   6.1. Records and Accounts of Trustee.  The Trustee
         shall maintain accurate and detailed records and accounts of
         all transactions of the Trust, which shall be available at
         all reasonable times for inspection or audit by any person
         designated by the Company and which shall be retained as re-
         quired by applicable law.  

                   6.2. Fiscal Year.  The fiscal year of the Trust
         shall be the twelve month period beginning on January 1 and
         ending on December 31.

                   6.3. Reports of Trustee.  The Trustee shall prepare
         and present to the Committee a report for the period ending
         on the last day of each fiscal year, and for such shorter
         periods as the Committee may reasonably request, listing all
         securities and other property acquired and disposed of and
         all receipts, disbursements and other transactions effected
         by the Trust after the date of the Trustee's last account,
         and further listing all cash, securities, and other property
         held by the Trust, together with the fair market value there-
         of, as of the end of such period.  In addition to the fore-
         going, the report shall contain such information regarding
         the Trust Fund's assets and transactions as the Committee in
         its discretion may reasonably request.  

                   6.4. Final Report.  In the event of the resignation
         or removal of a Trustee hereunder, the Committee may request
         and the Trustee shall then with reasonable promptness submit,






                                       -14-





         for the period ending on the effective date of such resigna-
         tion or removal, a report similar in form and purpose to that
         described in Section 6.3.


                                   ARTICLE 7.

                             Succession of Trustee

                   7.1. Resignation of Trustee.  The Trustee or any
         successor thereto may resign as Trustee hereunder at any time
         upon delivering a written notice of such resignation, to take
         effect ninety (90) days after the delivery thereof to the
         Committee, unless the Committee accepts shorter notice; pro-
         vided, however, that no such resignation shall be effective
         until a successor Trustee has assumed the office of Trustee
         hereunder.

                   7.2. Removal of Trustee.  The Trustee or any suc-
         cessor thereto may be removed by the Company by delivering to
         the Trustee so removed an instrument executed by the Commit-
         tee.  Such removal shall take effect at the date specified in
         such instrument, which shall not be less than sixty (60) days
         after delivery of the instrument, unless the Trustee accepts
         shorter notice; provided, however, that no such removal shall
         be effective until a successor Trustee has assumed the office
         of Trustee hereunder.  

                   7.3. Appointment of Successor Trustee.  Whenever
         the Trustee or any successor thereto shall resign or be re-
         moved or a vacancy in the position shall otherwise occur, the
         Committee shall use its best efforts to appoint a successor
         Trustee as soon as practicable after receipt by the Committee
         of a notice described in Section 7.1, or the delivery to the
         Trustee of a notice described in Section 7.2, as the case may
         be, but in no event more than one hundred eighty (180) days
         after receipt or delivery, as the case may be, of such no-
         tice.  A successor Trustee's appointment shall not become
         effective until such successor shall accept such appointment
         by delivering its acceptance in writing to the Company.  If a
         successor is not appointed within such 180 day period, the
         Trustee, at the Company's expense, may petition a court of
         competent jurisdiction for appointment of a successor.  Any
         successor Trustee shall be an institutional trustee not af-
         filiated with the Company.

                   7.4. Succession to Trust Fund Assets.  The title to
         all property held hereunder shall vest in any successor Trus-
         tee acting pursuant to the provisions hereof without the ex-
         ecution or filing of any further instrument, but a resigning






                                       -15-





         or removed Trustee shall execute all instruments and do all
         acts necessary to vest title in the successor Trustee.  Each
         successor Trustee shall have, exercise and enjoy all of the
         powers, both discretionary and ministerial, herein conferred
         upon its predecessors.  A successor Trustee shall not be
         obliged to examine or review the accounts, records, or acts
         of, or property delivered by, any previous Trustee and shall
         not be responsible for any action or any failure to act on
         the part of any previous Trustee.

                   7.5. Continuation of Trust.  In no event shall the
         legal disability, resignation or removal of a Trustee termi-
         nate the Trust, but the Board of Directors shall forthwith
         appoint a successor Trustee in accordance with Section 7.3 to
         carry out the terms of the Trust.

                   7.6. Changes in Organization of Trustee.  In the
         event that any corporate Trustee hereunder shall be converted
         into, shall merge or consolidate with, or shall sell or
         transfer substantially all of its assets and business to,
         another corporation, state or federal, the corporation re-
         sulting from such conversion, merger or consolidation, or the
         corporation to which such sale or transfer shall be made,
         shall thereunder become and be the Trustee under the Trust
         with the same effect as though originally so named.

                   7.7. Continuance of Trustee's Powers in Event of
         Termination of the Trust.  In the event of the termination of
         the Trust, as provided herein, the Trustee shall dispose of
         the Trust Fund in accordance with the provisions hereof.  Un-
         til the final distribution of the Trust Fund, the Trustee
         shall continue to have all powers provided hereunder as nec-
         essary or expedient for the orderly liquidation and distribu-
         tion of the Trust Fund.


                                   ARTICLE 8.

                            Amendment or Termination

                   8.1. Amendments.  Except as otherwise provided
         herein, the Company may amend the Trust at any time and from
         time to time in any manner which it deems desirable, provided
         that no amendment which would adversely effect the contingent
         rights of Plan Participants may change (i) the allocation
         formula contained in Section 3.1 or Section 3.2 so as to
         change the Fair Market Value in any Trust Year of the Avail-
         able Shares or the Excess Shares, (ii) the terms of Section
         3.3, (iii) the Target Value reflected on Schedule B with re-
         spect to any Trust Year, (iv) the provisions of Section 5.4,






                                       -16-





         other than an amendment to reflect a change in the Plans
         funded by this Trust, (v) the provisions of Section 8.2, (vi)
         the provisions of this Section 8.1, or (vii) change the du-
         ties of the Trustee without the Trustee's consent, which con-
         sent shall not be unreasonably withheld.  Notwithstanding the
         foregoing, the Company shall retain the power under all cir-
         cumstances to amend the Trust to correct any errors or
         clarify any ambiguities or similar issues of interpretation
         in this Agreement.

                   8.2. Termination.  Subject to the terms of Section
         3.3(c) and this Section 8.2, the Trust shall terminate on
         January 1, 2011 or any earlier date on which the Loan is paid
         in full (the "Termination Date").  The Board of Directors may
         terminate the Trust at any time prior to the Termination
         Date.  The Trust shall also terminate automatically upon the
         Company giving the Trustee notice of a Change of Control.
         Immediately upon a termination of the Trust, the Company
         shall be deemed to have forgiven all amounts then outstanding
         under the Loan.  As soon as practicable after receiving no-
         tice from the Company of a Change of Control or upon any
         other termination of the Trust, the Trustee shall sell all of
         the Company Stock and other non-cash assets (if any) then
         held in the Trust Fund as directed by the Committee in good
         faith taking into account the interests of a broad cross-
         section of individuals employed by the Company.  The proceeds
         of such sale shall first be returned to the Company up to an
         amount equal to the principal amount, plus any accrued inter-
         est of the Loan that was forgiven upon such termination.
         Subject to the provisions of Section 3.3(c), any funds re-
         maining in the Trust after such payment to the Company shall
         be distributed with reasonable promptness to a broad cross-
         section of Plan Participants or to individuals employed by
         the Company generally or to any benefit plan or trust in
         which a broad cross-section of individuals employed by the
         Company participate, as the Committee may in good faith de-
         termine taking into account the best interests of a broad
         cross-section of the individuals employed by the Company.  

                   8.3. Form of Amendment or Termination.  Any amend-
         ment or termination of the Trust shall be evidenced by an
         instrument in writing signed by an authorized officer of the
         Company, certifying that said amendment or termination has
         been authorized and directed by the Company or the Board of
         Directors, as applicable, and, in the case of any amendment,
         shall be consented to by signature of an authorized officer
         of the Trustee, if required by Section 8.1.









                                       -17-





                                   ARTICLE 9.

                                 Miscellaneous

                   9.1. Controlling Law.  The laws of the State of
         Delaware shall be the controlling law in all matters relating
         to the Trust, without regard to conflicts of law.

                   9.2. Committee Action.  Any action required or per-
         mitted to be taken by the Committee may be taken on behalf of
         the Committee by any individual so authorized.  The Company
         shall furnish to the Trustee the name and specimen signature
         of each member of the Committee upon whose statement of a
         decision or direction the Trustee is authorized to rely.  Un-
         til notified of a change in the identity of such person or
         persons, the Trustee shall act upon the assumption that there
         has been no change.

                   9.3. Notices.  All notices, requests, or other com-
         munications required or permitted to be delivered hereunder
         shall be in writing, delivered by registered or certified
         mail, return receipt requested as follows:

                   To the Company:

                        150 North Orange Grove Boulevard
                        Pasadena, California 91103


                        Attention:  General Counsel


                   To the Trustee:

                        Post Office Box 3099
                        Winston Salem, North Carolina 27150


                        Attention:  John N. Smith, III


         Any party hereto may from time to time, by written notice
         given as aforesaid, designate any other address to which no-
         tices, requests or other communications addressed to it shall
         be sent.

                   9.4. Severability.  If any provision of the Trust
         shall be held illegal, invalid or unenforceable for any rea-
         son, such provision shall not affect the remaining parts







                                       -18-





         hereof, but the Trust shall be construed and enforced as if
         said provision had never been inserted herein.  

                   9.5. Protection of Persons Dealing with the Trust.
         No person dealing with the Trustee shall be required or en-
         titled to monitor the application of any money paid or prop-
         erty delivered to the Trustee, or determine whether or not
         the Trustee is acting pursuant to authorities granted to it
         hereunder or to authorizations or directions herein required.

                   9.6. Tax Status of Trust.  It is intended that the
         Company, as grantor hereunder, be treated for Federal income
         tax purposes as the owner of the entire Trust and the trust
         assets under Section 671, et seq. of the Code.  Until advised
         otherwise, the Trustee may presume that the Trust is so char-
         acterized for federal income tax purposes and shall make all
         filings of tax returns on that presumption.

                   9.7. Participants to Have No Interest in the Com-
         pany by Reason of the Trust.  Neither the creation of the
         Trust nor anything contained in the Trust shall be construed
         as giving any person, including any individual employed by
         the Company or any subsidiary of the Company, any equity or
         interest in the assets, business, or affairs of the Company
         except to the extent that any such individuals are entitled
         to exercise stockholder rights with respect to Company Stock
         pursuant to Section 5.4.

                   9.8. Nonassignability.  No right or interest of any
         person to receive distributions from the Trust shall be as-
         signable or transferable, in whole or in part, either di-
         rectly or by operation of law or otherwise, including, but
         not by way of limitation, execution, levy, garnishment, at-
         tachment, pledge, or bankruptcy, but excluding death or men-
         tal incompetency, and no right or interest of any person to
         receive distributions from the Trust shall be subject to any
         obligation or liability of any such person, including claims
         for alimony or the support of any spouse or child.

                   9.9. Gender and Plurals.  Whenever the context re-
         quires or permits, the masculine gender shall include the
         feminine gender and the singular form shall include the plu-
         ral form and shall be interchangeable.

                   9.10.     Counterparts.  This Agreement may be exe-
         cuted in any number of counterparts, each of which shall be
         considered an original.









                                       -19-





                   IN WITNESS WHEREOF, the Company and the Trustee
         have caused this Agreement to be signed, and their seals af-
         fixed hereto, by their authorized officers all as of the day,
         month and year first above written.


                                     AVERY DENNISON CORPORATION



                                     By /s/ R.G. Jenkins                   
                                        Senior Vice President and
                                        Chief Financial Officer


                                     WACHOVIA BANK OF NORTH CAROLINA N.A.



                                     By /s/ John N. Smith, III                  
                                        Vice President



































                                       -20-






                                     SCHEDULE A


         1.   The 1973 Employee Stock Option and Stock Appreciation Rights
              Plan

         2.   The 1988 Stock Option and Stock Appreciation Rights Plan

         3.   The 1990 Employee Stock Option and Incentive Plan

         4.   The 1985 Incentive Stock Option Plan of Dennison Manufactur-
              ing Company

         5.   The 1988 Stock Option Plan of Dennison Manufacturing Company

         6.   The Employee Savings Plan






                                     SCHEDULE B


              Trust Year                         Target Value ($)

                 1997                               33,616,071
                 1998                               42,020,089
                 1999                               52,525,112
                 2000                               65,656,390
                 2001                               82,070,487
                 2002                              102,588,109
                 2003                              128,235,136
                 2004                              160,293,920
                 2005                              200,367,400
                 2006                              250,459,250
                 2007                              313,074,062
                 2008                              391,342,577
                 2009                              489,178,222
                 2010                              611,472,777
                 2011                            5,350,386,800








                                                         Exhibit 10.2


                        COMMON STOCK PURCHASE AGREEMENT


                   THIS COMMON STOCK PURCHASE AGREEMENT (this "Agree-
         ment"), made this 24th day of October, 1996, between Avery
         Dennison Corporation, a Delaware corporation (the "Seller")
         and Wachovia Bank of North Carolina N.A., a national banking
         association, not in its individual or corporate capacity, but
         solely in its capacity as trustee (the "Trustee") of The
         Avery Dennison Corporation Employee Stock Benefit Trust (the
         "Trust", which is hereinafter sometimes referred to as the
         "Purchaser") under a trust agreement between the Seller and
         the Trustee dated as of October 24, 1996 (the "Trust Agree-
         ment")

                             W I T N E S S E T H:  

                   WHEREAS, as contemplated by the Trust Agreement,
         the Purchaser is to purchase from the Seller, and the Seller
         is to sell to the Purchaser, NINE MILLION shares of the
         Seller's Common Stock, par value $1.00 per share (the "Common
         Shares"), all of which are currently issued and held by the
         Seller as treasury stock, all as more specifically provided
         herein;  

                   NOW, THEREFORE, in consideration of the mutual cov-
         enants and undertakings contained herein, and subject to and
         on the terms and conditions herein set forth, the parties
         hereto agree as follows:  


                                   ARTICLE I

                          PURCHASE AND SALE OF SHARES

                   1.1.  Purchase and Sale.  Subject to the terms and
         conditions set forth herein, the Seller will sell to the Pur-
         chaser, and the Purchaser will purchase from the Seller, at
         the Closing (as hereinafter defined), the Common Shares, and,
         in consideration for the Common Shares, the Purchaser will
         deliver to the Seller the note in the form of Appendix I to
         this Agreement in the principal amount of $564,750,000 (the
         "Note").

                   1.2.  Closing.  The closing of the sale and pur-
         chase of the Common Shares hereunder (the "Closing") will be
         held at the offices of the Seller at 10:00 a.m., Pasadena,







         California time, on the date of execution and delivery of
         this Agreement by the Seller and the Purchaser, or at such
         other time, date and place as may be mutually agreed upon by
         the Seller and the Purchaser.  

                   1.3.  Delivery and Payment.  At the Closing, the
         Seller will deliver to the Purchaser a certificate represent-
         ing the Common Shares, which certificate shall be registered
         in the name of the Trustee, or the name of its nominee,
         against payment by the Purchaser to the Seller of the aggre-
         gate consideration set forth in Section 1.1 therefor.  The
         Seller will pay all stamp and other transfer taxes, if any,
         that may be payable in respect of the sale and delivery of
         the Common Shares.  


                                   ARTICLE II

                  REPRESENTATIONS AND WARRANTIES OF THE SELLER

                   The Seller represents and warrants to the Purchaser
         as follows:  

                   2.1.  Corporate Existence and Authority.  The
         Seller (a) is a corporation duly organized, validly existing
         and in good standing under the laws of the State of Delaware,
         (b) has all requisite corporate power to execute, deliver and
         perform this Agreement and (c) has taken all necessary corpo-
         rate action to authorize the execution, delivery and perfor-
         mance of this Agreement.  

                   2.2.  No Conflict.  The execution and delivery of
         this Agreement does not, and the consummation of the transac-
         tions contemplated hereby will not, violate, conflict with or
         constitute a default under (a) the Seller's certificate of
         incorporation or bylaws, (b) any agreement, indenture or
         other instrument to which the Seller is a party or by which
         the Seller or its assets may be bound or (c) any law, regula-
         tion, order, arbitration, award, judgment or decree appli-
         cable to the Seller.  

                   2.3.  Validity.  This Agreement has been duly exe-
         cuted and delivered by the Seller and is a valid and binding
         agreement of the Seller enforceable against the Seller in ac-
         cordance with its terms, except as the enforceability thereof
         may be limited by any applicable bankruptcy, insolvency, re-
         organization, moratorium, fraudulent conveyance or other laws
         affecting the enforcement of creditors' rights generally, and
         by general principles of equity.  



                                     - 2 -







                   2.4.  The Common Shares.  The Common Shares have
         been duly authorized and issued and are held by the Seller as
         treasury stock and when sold as contemplated hereby will be
         validly issued, fully-paid and non-assessable shares of the
         Seller.  No stockholder of the Seller has any preemptive or
         other subscription right to acquire any shares of Common
         Stock.  The Seller will convey to the Purchaser, on the date
         of Closing, good and valid title to the Common Shares free
         and clear of any liens, claims, security interests and encum-
         brances.  

                   2.5.  Litigation.  There are no actions, suits,
         proceedings, arbitrations or investigations pending, or to
         the Seller's best knowledge, threatened in any court or be-
         fore any governmental agency or instrumentality or arbitra-
         tion panel or otherwise against or by the Seller which seek
         to or could restrain, prohibit, rescind or declare unlawful,
         or result in substantial damages in respect of, this Agree-
         ment or the performance hereof by the Seller (including,
         without limitation, the delivery of the Common Shares).  

                   2.6.  Business and Financial Information.  Seller
         has heretofore delivered to the Purchaser copies of the au-
         dited consolidated balance sheets, statements of stockhold-
         ers' equity, statements of income and statements of cash
         flows of Seller and its subsidiaries as of and for the fiscal
         years ending December 31, 1995 and December 31, 1994 and the
         unaudited consolidated balance sheet, statement of stockhold-
         ers' equity, statement of income and statement of cash flows
         of Seller and its subsidiaries as of and for the six months
         ending June 30, 1996 (including the related notes and sched-
         ules, the "Seller Financial Statements").  The Seller Finan-
         cial Statements fairly present the consolidated results of
         operations, changes in stockholders' equity and cash flows
         for the periods set forth therein and the consolidated finan-
         cial position as at the dates thereof of Seller and its sub-
         sidiaries, in accordance with generally accepted accounting
         principles consistently applied throughout the periods in-
         volved, except as set forth in the notes thereto and subject,
         in the case of unaudited financial statements, to the omis-
         sion of certain notes not ordinarily accompanying such un-
         audited financial statements and to normal year-end audit ad-
         justments which in each case will not be material to Seller
         and its subsidiaries taken as a whole.  Since December 31,
         1995, Seller has filed with the Securities and Exchange Com-
         mission all forms, reports and documents required pursuant to
         the Securities Act of 1933, as amended (the "1933 Act"), and
         the Securities Exchange Act of 1934, as amended (the "1934
         Act"), to be filed by it (the "Disclosure Documents").  At
         the time filed, all of the Disclosure Documents complied as


                                     - 3 -







         to form in all material respects with all applicable require-
         ments of such Acts.  None of the Disclosure Documents, at the
         time filed, contained any untrue statement of a material fact
         or omitted to state a material fact required to be stated
         therein or necessary in order to make the statements therein,
         in light of the circumstances under which they were made, not
         misleading.  


                                  ARTICLE III

                REPRESENTATIONS AND WARRANTIES OF THE PURCHASER

                   The Purchaser hereby represents and warrants to the
         Seller as follows:  

                   3.1.  Authority; Validity.  The Purchaser has full
         power and authority under the Trust to execute and deliver
         this Agreement and the Note and to consummate the transac-
         tions contemplated hereby.  This Agreement has been duly au-
         thorized, executed and delivered by the Trustee on behalf of
         the Trust and is a valid and binding agreement of the Pur-
         chaser enforceable in accordance with its terms, except as
         the enforceability thereof may be limited by any applicable
         bankruptcy, insolvency, reorganization, moratorium, fraudu-
         lent conveyance or other laws affecting the enforcement of
         creditors' rights generally, and by general principles of eq-
         uity.  The Note has been duly authorized by the Trustee on
         behalf of the Trust and, upon the execution and delivery by
         the Trustee on behalf of the Trust, the Note will be a valid
         and binding agreement of the Purchaser enforceable in accor-
         dance with its terms, except as the enforceability thereof
         may be limited by any applicable bankruptcy, insolvency, re-
         organization, moratorium, fraudulent conveyance or other laws
         affecting the enforcement of creditors' rights generally, and
         by general principles of equity.  

                   3.2.  No Conflict.  The execution and delivery of
         this Agreement do not, and the execution and delivery of the
         Note, and the consummation of the transactions contemplated
         hereby and thereby will not, violate, conflict with or con-
         stitute a default under (a) the terms of the Trust, (b) any
         agreement, indenture or other instrument to which the Trust
         is a party or by which the Trust or its assets may be bound
         or subject or (c) any law, regulation, order, arbitration
         award, judgment or decree applicable to the Trust.  






                                     - 4 -







                                   ARTICLE IV

                RESTRICTIONS ON DISPOSITION OF THE COMMON SHARES

                   4.1.  Restricted Securities.  The Purchaser ac-
         knowledges that the Purchaser is acquiring the Common Shares
         pursuant to a transaction exempt from registration under the
         1933 Act.  The Purchaser represents, warrants and agrees that
         all Common Shares acquired by the Purchaser pursuant to this
         Agreement are being acquired for investment without any in-
         tention of making a distribution thereof, or of making any
         sale or other disposition thereof which would be in violation
         of the 1933 Act or any applicable state securities law, and
         that the Purchaser will not dispose of any of the Common
         Shares, except that the Trustee will, from time to time, con-
         vey a portion of the Common Shares to the participants in the
         Company's stock incentive plans to satisfy the obligations of
         the Seller thereunder; convey a portion of the Common Shares
         to the trustee of the Company's 401(k) Plan; and may convey
         or sell a portion of the Common Shares to fund the obliga-
         tions of the Seller under certain other plans as may be set
         forth in Schedule A to the Trust Agreement, and upon termina-
         tion of the Trust to the extent that the Trust then holds any
         Common Shares, all in compliance with all provisions of ap-
         plicable federal and state law regulating the issuance, sale
         and distribution of securities.  

                   4.2.  Legend.  Until such time as the Common Shares
         are registered pursuant to the provisions of the 1933 Act,
         any certificate or certificates representing the Common
         Shares delivered pursuant to Section 1.3 will bear a legend
         in substantially the following form:  

                   "The shares represented by this certificate
              have not been registered under the Securities Act
              of 1933, as amended, and may not be sold, trans-
              ferred or otherwise disposed of unless they have
              first been registered under such Act or unless an
              exemption from registration is available."

         The Seller may place stop transfer orders against the regis-
         tration of transfer of any share evidenced by such a certifi-
         cate or certificates until such time as the requirements of
         the foregoing are satisfied.  








                                     - 5 -







                                   ARTICLE V

                              COVENANTS OF SELLER

                   The Seller agrees that:

                   5.1.  Financial Statements, Reports and Documents.
         Subsequent to the Closing, and for as long as the Common
         Shares are held by the Trust (unless the Trustee shall other-
         wise consent in writing), the Seller shall deliver to the
         Trustee each of the following:  

                        (a)  Annual Statements.  As soon as available
              and in any event within one hundred twenty (120) days
              after the close of each fiscal year of the Seller, cop-
              ies of the consolidated balance sheet of the Seller and
              its subsidiaries as of the close of such fiscal year and
              consolidated statements of income, statements of stock-
              holders' equity and statements of cash flow of the
              Seller and its subsidiaries for such fiscal year, in
              each case setting forth in comparative form the figures
              for the preceding fiscal year, all in reasonable detail
              and accompanied by an opinion thereon of Coopers & Ly-
              brand LLP, or of other independent public accountants of
              recognized national standing, to the effect that such
              financial statements have been prepared in accordance
              with generally accepted accounting principles consis-
              tently applied (except for changes in which such accoun-
              tants concur) and that the examination of such accoun-
              tants in connection with such financial statements has
              been made in accordance with generally accepted auditing
              standards and, accordingly, includes such tests of the
              accounting records and such other auditing procedures as
              were considered necessary in the circumstances;  

                        (b)  SEC and Other Reports.  Promptly upon
              their becoming available, one copy of each financial
              statement, report, notice or proxy statement sent by the
              Seller to stockholders generally and of each regular or
              periodic report, registration statement or prospectus
              (other than any registration statement on Form S-8 and
              its related prospectus) filed by the Seller with the Se-
              curities and Exchange Commission or any successor
              agency; and

                        (c)  Other Information.  Such other informa-
              tion concerning the business, properties or financial
              condition of the Seller as the Trustee shall reasonably
              request.



                                     - 6 -







         The Seller will comply with all federal, state, local and
         foreign laws, regulations or orders, and all the rules of any
         stock exchange or similar entity which are applicable to it
         or to the conduct of its business, and, without limiting the
         generality of the foregoing, shall make such filings, distri-
         butions and disclosures as are required by the 1933 Act, the
         1934 Act or any of the regulations, rules or orders promul-
         gated thereunder, insofar as the failure to comply would ma-
         terially and adversely affect the Seller and its subsidiaries
         taken as a whole.  The Seller will maintain complete and ac-
         curate books, records and accounts in accordance with the re-
         quirements of Section 13(b)(2) under the 1934 Act.  

                   5.2.  Registration; Listing.  If so requested by
         the Trustee, the Seller shall cause the Common Shares to be
         listed on the New York Stock Exchange, Inc.  The Seller will,
         as promptly as practicable (but in any event within 75 days)
         after a request by the Trustee, prepare for filing at the
         Seller's expense a registration statement with the Securities
         and Exchange Commission sufficient to permit the public of-
         fering of such Common Shares in accordance with the terms of
         this Agreement, and the Seller will use its best efforts in
         all matters necessary or advisable to cause such registration
         statement to become effective as promptly as practicable and
         to remain effective for a reasonable period, all to the ex-
         tent requisite to permit the sale or other disposition of
         such Common Shares.  The Seller shall also use its best ef-
         forts to register or qualify the Common Shares so registered
         under the securities blue sky laws of such jurisdictions
         within the United States as the Trustee may reasonably re-
         quest; provided, however, that the Seller shall not be re-
         quired to consent to general service of process for all pur-
         poses in any jurisdiction where it is not then qualified.  


                                   ARTICLE VI

                             CONDITIONS TO CLOSING

                   6.1.  Conditions to Obligations of the Purchaser.
         The obligation of the Purchaser to purchase the Common Shares
         is subject to the satisfaction of the following conditions on
         the date of Closing:  

                        (a)  The representations and warranties of the
              Seller set forth in Article II hereof shall be true and
              correct; and if the Closing shall occur on a date other
              than the date of this Agreement, the Purchaser shall
              have been furnished with a certificate, dated the date



                                     - 7 -







              of the Closing, to such effect, signed by an authorized
              officer of the Seller; and  

                        (b)  All permits, approvals, authorizations
              and consents of third parties necessary for the consum-
              mation of the transactions herein shall have been ob-
              tained, and no order of any court or administrative
              agency shall be in effect which restrains or prohibits
              the transactions contemplated by this Agreement, and no
              suit, action or other proceeding by any governmental
              body or other person shall have been instituted which
              questions the validity or legality of the transactions
              contemplated by this Agreement.  

                   6.2.  Conditions to Obligations of the Seller.  The
         obligation of the Seller to issue, sell and deliver the Com-
         mon Shares to the Purchaser is subject to the satisfaction of
         the following conditions on the date of Closing:  

                        (a)  The representations and warranties of the
              Purchaser set forth in Article III hereof shall be true
              and correct; and if the Closing shall occur on a date
              other than the date of this Agreement, the Seller shall
              have been furnished with a certificate dated the date of
              the Closing, to such effect, signed by an authorized of-
              ficer of the Trustee; and  

                        (b)  No order of any court or administrative
              agency shall be in effect which restrains or prohibits
              the transactions contemplated by this Agreement, and no
              suit, action or other proceeding by any governmental
              body or other person shall have been instituted which
              questions the validity or legality of the transactions
              contemplated by this Agreement.  


                                  ARTICLE VII

                                 MISCELLANEOUS

                   7.1.  Expenses.  The Seller shall pay all of its
         expenses, and it shall pay the Purchaser's expenses, in con-
         nection with the authorization, preparation, execution and
         performance of this Agreement, including without limitation
         the reasonable fees and expenses of the Trustee, its agents,
         representatives, counsel, financial advisors and consultants.  

                   7.2.  Survival of Seller's Representations and War-
         ranties.  All representations and warranties made by the



                                     - 8 -







         Seller to the Purchaser in this Agreement shall survive the
         Closing.  

                   7.3.  Notices.  All notices, requests, or other
         communications required or permitted to be delivered here-
         under shall be in writing, delivered by registered or certi-
         fied mail, return receipt requested, as follows:  

                        (a)  To the Seller:

                             150 North Orange Grove Boulevard
                             Pasadena, California 91103

                             Attention: General Counsel

                        (b)  To the Purchaser:

                             Post Office Box 3099
                             Winston Salem, North Carolina 27150

                             Attention:  John N. Smith, III

         Any party hereto may from time to time, by written notice
         given as aforesaid, designate any other address to which no-
         tices, requests or other communications addressed to it shall
         be sent.  

                   7.4.  Specific Performance.  The parties hereto ac-
         knowledge that damages would be an inadequate remedy for any
         breach of the provisions of this Agreement and agree that the
         obligations of the parties hereunder shall be specifically
         enforceable, and neither party will take any action to impede
         the other from seeking to enforce such rights of specific
         performance.  

                   7.5.  Successors and Assigns; Integration; Assign-
         ment.  This Agreement shall be binding upon, inure to the
         benefit of and be enforceable by the parties hereto and their
         respective legal representatives, successors and assigns.
         This Agreement (a) constitutes, together with the Note, the
         Trust Agreement and any other written agreements between the
         Purchaser and the Seller executed and delivered on the date
         hereof, the entire agreement between the parties hereto and
         supersedes all other prior agreements and understandings,
         both written and oral, among the parties, with respect to the
         subject matter hereof, (b) shall not confer upon any person
         other than the parties hereto any rights or remedies here-
         under and (a) shall not be assignable by operation of law or
         otherwise, except that the Trustee may assign all its rights
         hereunder to any corporation or other institution exercising


                                     - 9 -







         trust powers in connection with any such institution assuming
         the duties of a trustee under the Trust.  

                   7.6.  Governing Law.  This Agreement shall be gov-
         erned by and construed in accordance with the laws of the
         State of Delaware.  

                   7.7.  Further Assurances.  Subject to the terms and
         conditions herein provided, each of the parties hereto agrees
         to use all reasonable efforts to take, or cause to be taken,
         all action and to do, or cause to be done, all things neces-
         sary, proper or advisable to consummate and make effective
         the transactions contemplated by this Agreement.  

                   7.8.  Amendment and Waiver.  No amendment or waiver
         of any provision of this Agreement or consent to departure
         therefrom shall be effective unless in writing and signed by
         the Purchaser and the Seller.  

                   7.9.  Counterparts.  This Agreement may be executed
         in any number of counterparts with the same effect as if the
         signatures thereto were upon one instrument.  

                   7.10.  Certain Limitations.  The execution, deliv-
         ery and performance by the Trustee of this Agreement have
         been, and will be, effected by the Trustee solely in its ca-
         pacity as Trustee under the terms of the Trust and not in its
         individual or corporate capacity.  Nothing in this Agreement
         shall be interpreted to increase, decrease or modify in any
         manner any liability of the Trustee to the Seller or to any
         trustee, representative or other claimant by right of the
         Seller resulting from the Trustee's performance of its duties
         under the constituent instruments of the Trust, and no per-
         sonal or corporate liability shall be asserted or enforceable
         against the Trustee by reason of any of the covenants, state-
         ments or representations contained in this Agreement.  

                   7.11.  Incorporation.  The terms and conditions of
         the Trust Agreement relating to the nature of the responsi-
         bilities of the Trustee and the indemnification of the
         Trustee by the Seller are incorporated herein by reference
         and made applicable to this Agreement.  










                                    - 10 -







                   IN WITNESS WHEREOF, the undersigned have duly exe-
         cuted this Agreement on the date and year first above writ-
         ten.  

                                    AVERY DENNISON CORPORATION


                                    By: /s/ R.G. Jenkins      
                                       Name: R.G. Jenkins
                                       Title: Senior Vice President and
                                              Chief Financial Officer


                                    WACHOVIA BANK OF NORTH CAROLINA N.A.


                                    By: /s/ John N. Smith III                   
                                       Name: John N. Smith, III 
                                       Title: Vice President 

































                                    - 11 -





                                                           Appendix I


                                PROMISSORY NOTE


         $564,750,000                       October 24, 1996
         Pasadena, California



                   FOR VALUE RECEIVED, the undersigned, Wachovia Bank
         of North Carolina N.A., not in its individual or corporate
         capacity but solely in its capacity as Trustee of The Avery
         Dennison Corporation Employee Stock Benefit Trust (the
         "Trust") hereby promises on behalf of the Trust to pay to the
         order of Avery Dennison Corporation, a Delaware corporation
         (the "Company"), at the principal offices of the Company in
         Pasadena, California, or at such other place as the Company
         shall designate in writing, the aggregate principal amount of
         FIVE HUNDRED AND SIXTY-FOUR MILLION SEVEN HUNDRED THOUSAND
         DOLLARS ($564,750,000), as shown on Schedule A attached
         hereto as such may be amended from time to time, with inter-
         est in arrears thereon, as hereinafter provided.  

                   Principal shall be paid in installments in the
         amounts and on the dates set forth on the Maturity Schedule
         attached hereto as Schedule A, the last such installment due
         on January 1, 2011; provided, however, that this Note may be
         prepaid in whole or in part at any time without penalty; and
         provided further that the principal amount of this Note (1)
         shall be forgiven in the event that the Trust shall have been
         terminated in accordance with Section 8.2 thereof and the
         Trustee shall have complied with the requirements of such
         Section or (2) shall be deemed forgiven, if applicable, in
         accordance with Section 2.1 of the Trust.  Interest on the
         unpaid principal balance, at an annual interest rate (the
         "Interest Rate") equal to 8.0%, shall be paid quarterly, in
         arrears, on each January 1, April 1, July 1 and October 1,
         commencing January 1, 1997, and shall be calculated on the
         basis of a 360-day year of 30-day months.  Whenever any pay-
         ment falls due on a Saturday, Sunday or public holiday, such
         payment shall be made on the next succeeding business day.  

                   This Note shall be construed under the laws of the
         State of Delaware.  

                   The undersigned represents and warrants that the
         indebtedness represented by this Note was incurred for the
         purpose of purchasing shares of Common Stock, $1.00 par
         value, of the Company.  





                   This Note may not be assigned by the Company, other
         than by operation of law, without the prior express written
         consent of the undersigned.  

                   The Company shall have no recourse whatsoever to
         any assets of the Trustee in its individual or corporate ca-
         pacity for repayment.  The Trustee is entering into this
         Agreement not in its individual or corporate capacity but
         solely as Trustee, and no personal or corporate liability or
         personal or corporate responsibilities are assumed by, or
         shall at any time be asserted or enforceable against, the
         Trustee in its individual or corporate capacity under, or
         with respect to, this Agreement.  


                                     WACHOVIA BANK OF NORTH CAROLINA N.A.,
                                     on behalf of THE AVERY DENNISON COR-
                                     PORATION EMPLOYEE STOCK BENEFIT TRUST


                                     By:                                  
                                         Name:  
                                         Title:  
































                                      -2-





                                                       Schedule A


                            PRINCIPAL PAYMENT DATES

         Date                                             Amount


         January 1, 1997                               $ 26,892,860

         January 1, 1998                               $ 26,892,860

         January 1, 1999                               $ 26,892,860

         January 1, 2000                               $ 26,892,860

         January 1, 2001                               $ 26,892,860

         January 1, 2002                               $ 26,892,860

         January 1, 2003                               $ 26,892,860

         January 1, 2004                               $ 26,892,860

         January 1, 2005                               $ 26,892,860

         January 1, 2006                               $ 26,892,860

         January 1, 2007                               $ 26,892,860

         January 1, 2008                               $ 26,892,860

         January 1, 2009                               $ 26,892,860

         January 1, 2010                               $ 26,892,860

         January 1, 2011                               $188,249,960


















                                      -3-






                                                           Exhibit 99.1


                    [Letterhead of Avery Dennison Corporation]


                     AVERY DENNISON ANNOUNCED STOCK SPLIT AND
                         DECLARES 13.3% DIVIDEND INCREASE


                   PASADENA, Calif. -- October 24, 1996 -- The Board of
         Directors of Avery Dennison Corporation (NYSE/PSE:AVY) today
         authorized a two-for-one split of the Company's common stock
         and voted to increase the quarterly cash dividend by 13.3%.

                   The stock split will be effected by a distribution on
         December 20, 1996 of one additional share for each share owned
         by shareholders of record at the close of business on December
         6, 1996.

                   The Board also approved an increase in the quarterly
         cash dividend to 17 cents per share from the previous 15 cents
         per share on the post-split shares, payable on December 20,
         1996, to shareholders of record at the close of business on
         December 6, 1996.  This is the 21st consecutive year Avery Den-
         nison has increased dividends.  The Company's annual dividend
         has grown on a post-split basis from 3.75 cents per share in
         1975 to 62 cents per share in 1996 -- for a 21 year annual com-
         pound growth rate of 14.3 percent.

                   In addition, the Company announced the establishment
         of an employee stock benefit trust to satisfy future obliga-
         tions under existing benefit plans, including stock plan,
         401(k) savings plan, and other employee benefit plans as desig-
         nated by the Company.  The Company transferred 9 million
         shares, previously held as treasury shares, to the trust.

                   Avery Dennison, based in Pasadena, Calif., makes
         self-adhesive materials, tapes and labels, office products,
         tags, retail systems and specialty chemicals.  Consumer brands
         include AVERY brand office labels and card products, indexes,
         binders and software, and FASSON brand self-adhesive materials
         for industrial markets.  The Company has 15,550 employees in
         more than 200 manufacturing facilities and sales offices in 33
         countries.


                                    # # # # #