AS FILED WITH THE SECURITIES AND EXCHANGE
COMMISSION ON NOVEMBER 3, 1995

                                                        Registration No. 33-
================================================================================


                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549
                               ------------------

                                    FORM S-8
                             REGISTRATION STATEMENT
                                     Under
                           The Securities Act of 1933

                               ------------------

                           AVERY DENNISON CORPORATION
             (Exact Name of Registrant as Specified in Its Charter)


                DELAWARE                                      95-1492269
      (State or Other Jurisdiction                         (I.R.S. Employer
    of Incorporation or Organization)                     Identification No.)


    150 NORTH ORANGE GROVE BOULEVARD
          PASADENA, CALIFORNIA                                   91103
(Address of Principal Executive Offices)                      (Zip Code)

                               ------------------


                           AVERY DENNISON CORPORATION
                  EXECUTIVE VARIABLE DEFERRED RETIREMENT PLAN


                               ------------------

                                                           Copy to:            
                                                    
      ROBERT G. VAN SCHOONENBERG, ESQ.               ROBERT A. KOENIG, ESQ.     
      VICE PRESIDENT, GENERAL COUNSEL                   LATHAM & WATKINS        
               AND SECRETARY                         633 WEST FIFTH STREET      
         AVERY DENNISON CORPORATION                       SUITE 4000           
      150 NORTH ORANGE GROVE BOULEVARD           LOS ANGELES, CALIFORNIA 90071  
         PASADENA, CALIFORNIA 91103                     (213) 485-1234          
               (818) 304-2000
    (Name, Address, Including Zip Code,
  and Telephone Number, Including Area Code,
          of Agent for Service)

                     
                     
                     
                     
                     
                     
                     
                     

                        Calculation of Registration Fee
================================================================================
                                                     Proposed
                                       Proposed       Maximum
                         Amount        Maximum       Aggregate     Amount of
Title of Securities      to be      Offering Price    Offering    Registration
to be Registered       Registered      Per Unit       Price(1)        Fee
================================================================================

Deferred Compensation
Obligations (2)        $40,000,000       100%       $40,000,000    $13,793.11

(1) Estimated solely for purposes of computing the registration fee.

(2) The Deferred Compensation Obligations are unsecured general obligations of
    Avery Dennison Corporation to pay deferred compensation in accordance with
    the terms of the Avery Dennison Corporation Executive Variable Deferred
    Retirement Plan.


 
                                     PART I

Item 1.  Plan Information

       Not required to be filed with this Registration Statement.


Item 2.  Registrant Information and Employee Plan Annual Information

       Not required to be filed with this Registration Statement.


                                    PART II

Item 3.  Incorporation of Documents by Reference

       The following documents filed with the Commission by Avery Dennison
Corporation, a Delaware corporation (the "Company" or the "Registrant"), are
incorporated as of their respective dates in this Registration Statement by
reference:

       A.  The Company's Annual Report on Form 10-K for the fiscal year ended
           December 31, 1994; and

       B.  All other reports filed by the Company pursuant to Sections 13(a) and
           15(d) of the Securities Exchange Act of 1934 since December 31, 1994.

       All documents filed by the Company pursuant to Sections 13(a), 13(c), 14
and 15(d) of the Securities Exchange Act of 1934, prior to the filing of a post-
effective amendment which indicates that all securities offered have been sold
or which deregisters all securities then remaining unsold, are incorporated by
reference in this registration statement and are a part hereof from the date of
filing such documents.  Any statement contained in a document incorporated or
deemed to be incorporated by reference herein shall be deemed to be modified or
superseded for purposes of this Registration Statement to the extent that a
statement contained herein or in any other subsequently filed document which
also is or is deemed to be incorporated by reference herein modifies or
supersedes such statement.  Any such statement so modified or superseded shall
not be deemed, except as so modified or superseded, to constitute a part of this
Registration Statement.


Item 4.  Description of Securities

       The Avery Dennison Corporation Executive Variable Deferred Retirement
Plan (the "Plan") provides designated management employees (the "Participants")
with an opportunity to defer a portion of their pre-tax compensation (including
salary and bonuses) and accumulate tax-deferred earnings (or losses) thereon.
Each Participant is an unsecured general creditor of the Company with respect to
his or her own Plan benefits.  Benefits are payable solely from the Company's
general assets, and are subject to the risk of corporate insolvency.  Each
Participant's deferred compensation will be commingled with the general funds of
the Company and may therefore be subject to a lien or security interest of other
creditors.

       The amount of compensation to be deferred by each Participant is based on
elections by the Participant in accordance with the terms of the Plan, and the
obligations of the Company to pay such deferred compensation (the "Obligations")
will become due on retirement, death or other termination of employment in the
form and on the date or dates determined in accordance with the Plan.  The
Obligations will be indexed to one or more investment alternatives chosen by
each Participant from a range of such alternatives, and the amount of the
Obligations payable to each Participant will increase or decrease based on the
investment returns of the chosen investment alternatives.  However, no
Participant deferrals actually will be invested in any investment alternative,
and as a result the Participants will have no ownership interest in any of such
investment alternatives.

                                       2

 
       The Obligations cannot be assigned, transferred, pledged or otherwise
encumbered by the Participants, except that each Participant may designate one
or more beneficiaries to receive benefits upon the Participant's death.

       The total amount of Obligations being registered pursuant to this
Registration Statement is $40,000,000.

       The Company reserves the right to amend or partially or completely
terminate the Plan, provided that such amendment or termination does not result
in any reduction of a Participant's account balance, including previous earnings
or losses, as of the date of such amendment or termination.


Item 5.  Interests of Named Experts and Counsel

       Not applicable.


Item 6.  Indemnification of Directors and Officers

       Section 145 of the Delaware General Corporation Law provides that a
corporation shall have the power, and in some cases is required, to indemnify an
agent, including an officer or director, who was or is a party or is threatened
to be made a party to any proceedings, against certain expenses, judgments,
fines, settlements and other amounts under certain circumstances.  Article VI of
the Registrant's Bylaws requires indemnification of the Registrant's officers
and directors to the maximum extent permitted by the Delaware General
Corporation Law, and the Registrant maintains insurance covering certain
liabilities of the directors and officers of the Registrant and its
subsidiaries.  The Registrant has also entered into contractual arrangements
with its directors and officers pursuant to which such persons may be entitled
to indemnity from the Registrant against certain liabilities arising from the
discharge of their duties in such capacities.


Item 7.  Exemption from Registration Claimed

       Not applicable.


Item 8.  Exhibits

       4.1      Avery Dennison Corporation Executive Variable Deferred
                Retirement Plan.

       5.1      Opinion of Latham & Watkins regarding legality of securities
                registered.

       23.1     Consent of Coopers & Lybrand L.L.P.

       23.2     Consent of Latham & Watkins (included as part of Exhibit 5.1).

       24       Power of Attorney (included on page S-1).


Item 9.  Undertakings

       (a) The undersigned registrant hereby undertakes:

          (1) To file, during any period in which offers or sales are being
made, a post-effective amendment to this Registration Statement:

                                       3

 
                (i)    To include any prospectus required by Section 10(a)(3) of
       the Securities Act of 1933;

                (ii)   To reflect in the prospectus any facts or events arising
       after the effective date of this Registration Statement (or the most
       recent post-effective amendment thereof) which, individually or in the
       aggregate, represent a fundamental change in the information set forth in
       the Registration Statement;

                (iii)  To include any material information with respect to the
       plan of distribution not previously disclosed in the Registration
       Statement or any material change to such information in the Registration
       Statement;

          Provided, however, that paragraphs (a)(1)(i) and (a)(1)(ii) shall not
apply to information contained in periodic reports filed by the registrant
pursuant to Section 13 or Section 15(d) of the Securities Exchange Act of 1934
that are incorporated by reference in this Registration Statement.

          (2) That, for the purpose of determining any liability under the
Securities Act of 1933, each such post-effective amendment shall be deemed to be
a new registration statement relating to the securities offered therein, and the
offering of such securities at that time shall be deemed to be the initial bona
fide offering thereof.

          (3) To remove from registration by means of a post-effective amendment
any of the securities being registered which remain unsold at the termination of
the offering.

       (b) The undersigned registrant hereby undertakes that, for purposes of
determining any liability under the Securities Act of 1933, each filing of the
registrant's annual report pursuant to section 13(a) or section 15(d) of the
Securities Exchange Act of 1934 that is incorporated by reference in this
Registration Statement shall be deemed to be a new registration statement
relating to the securities offered herein, and the offering of such securities
at that time shall be deemed to be the initial bona fide offering thereof.

       (c) Insofar as indemnification for liabilities arising under the
Securities Act of 1933 may be permitted to directors, officers and controlling
persons of the registrant pursuant to the foregoing provisions, or otherwise,
the registrant has been advised that in the opinion of the Securities and
Exchange Commission such indemnification is against public policy as expressed
in the Act and is, therefore, unenforceable.  In the event that a claim for
indemnification against such liabilities (other than the payment by the
registrant of expenses incurred or paid by a director, officer or controlling
person of the registrant in the successful defense of any action, suit or
proceeding) is asserted by such director, officer or controlling person in
connection with the securities being registered, the registrant will, unless in
the opinion of its counsel the matter has been settled by controlling precedent,
submit to a court of appropriate jurisdiction the question whether such
indemnification by it is against public policy as expressed in the Act and will
be governed by the final adjudication of such issue.

                                       4

 
                                   SIGNATURES

       Pursuant to the requirements of the Securities Act of 1933, the
Registrant certifies that it has reasonable grounds to believe that it meets all
of the requirements for filing on Form S-8 and has duly caused this Registration
Statement to be signed on its behalf by the undersigned, thereunto duly
authorized, in the City of Pasadena, State of California, on this 31st day of
October, 1995.

                                       AVERY DENNISON CORPORATION

                                       By: /s/ R. Gregory Jenkins
                                          ------------------------------------
                                               R. Gregory Jenkins
                                           Senior Vice President, Finance
                                             and Chief Financial Officer



    Pursuant to the requirements of the Securities Act of 1933, this
Registration Statement has been signed by the following persons in the
capacities and on the dates indicated.  Each person whose signature appears
below hereby authorizes Charles D. Miller, Philip M. Neal and R. Gregory
Jenkins, or any of them, as attorney-in-fact, with full power of substitution,
to sign on his or her behalf, individually and in such capacity stated below,
and to file any amendments, including post-effective amendments or supplements,
to this Registration Statement.


     SIGNATURE                  TITLE                           DATE
     ---------                  -----                           ----

 /s/ Charles D. Miller 
- ----------------------          Chairman and Chief              October 31, 1995
 Charles D. Miller              Executive Officer;
                                Director
 /s/ Philip M. Neal
- -------------------             President; Director             October 31, 1995
  Philip M. Neal

 /s/ R. Gregory Jenkins
- -----------------------         Senior Vice President,          October 31, 1995
R. Gregory Jenkins              Finance and Chief
                                Financial Officer
                                (Principal Financial
                                Officer)
 /s/ Thomas E. Miller
- ---------------------           Vice President and              October 31, 1995
 Thomas E. Miller               Controller (Principal
                                Accounting Officer)             



                                      S-1

 
                             SIGNATURES (CONTINUED)

     SIGNATURE                      TITLE                     DATE
     ---------                      -----                     ----


 /s/ Dwight L. Allison, Jr.         Director                  October 31, 1995
- -----------------------------
    Dwight L. Allison, Jr.

 /s/ John C. Argue                  Director                  October 31, 1995
- -----------------------------
        John C. Argue

 /s/ Joan T. Bok                    Director                  October 31, 1995
- -----------------------------
         Joan T. Bok

 /s/ Frank V. Cahouet               Director                  October 31, 1995
- -----------------------------
       Frank V. Cahouet

 /s/ F. Daniel Frost                Director                  October 31, 1995
- -----------------------------
        F. Daniel Frost
 
 /s/ Richard M. Ferry               Director                  October 31, 1995
- -----------------------------
       Richard M. Ferry

 /s/ Peter W. Mullin                Director                  October 31, 1995
- -----------------------------
       Peter W. Mullin

 /s/ Sidney R. Petersen             Director                  October 31, 1995
- -----------------------------
      Sidney R. Petersen

 /s/ John B. Slaughter              Director                  October 31, 1995
- -----------------------------
      John B. Slaughter

 /s/ Lawrence R. Tollenaere         Director                  October 31, 1995
- -----------------------------
    Lawrence R. Tollenaere


                                      S-2

 
                               INDEX TO EXHIBITS
EXHIBIT PAGE - ------- ---- 4.1 Avery Dennison Corporation Executive Variable Deferred Retirement Plan. 5.1 Opinion of Latham & Watkins regarding legality of securities registered. 23.1 Consent of Coopers & Lybrand L.L.P. 23.2 Consent of Latham & Watkins (included as part of N/A Exhibit 5.1). 24 Power of Attorney (included on page S-1). N/A


                                                                    EXHIBIT 4.1

 
AVERY DENNISON CORPORATION
EXECUTIVE VARIABLE DEFERRED RETIREMENT PLAN
===============================================================================




                                December 1, 1995



 
AVERY DENNISON CORPORATION
EXECUTIVE VARIABLE DEFERRED RETIREMENT PLAN

TABLE OF CONTENTS
- -------------------------------------------------------------------------------


                                                        PAGE
                                                        ----
ARTICLE 1:     PURPOSE                                     1
 
ARTICLE 2:     DEFINITIONS AND CERTAIN PROVISIONS          1
 
ARTICLE 3:     ADMINISTRATION OF THE PLAN                  6
 
ARTICLE 4:     PARTICIPATION                               7
         4.1   PARTICIPATION ELECTION
         4.2   ANNUAL DEFERRAL
         4.3   DURATION OF ANNUAL DEFERRAL
         4.4   MAXIMUM DEFERRAL
         4.5   DEFERRAL ACCOUNTS
         4.6   INTEREST ON DEFERRAL ACCOUNTS
         4.7   VALUATION OF ACCOUNTS
         4.8   STATEMENT OF ACCOUNTS
   
ARTICLE 5:     BENEFITS                                    9
    
         5.1   RETIREMENT BENEFIT
         5.2   DISABILITY
         5.3   TERMINATION BENEFIT
         5.4   SURVIVOR BENEFITS
         5.5   EMERGENCY BENEFIT
         5.6   SMALL BENEFIT
         5.7   WITHHOLDING; UNEMPLOYMENT TAXES
         5.8   MAXIMUM PAYOUT PERIOD
         5.9   DISCOUNTED CASH OUT ELECTION

ARTICLE 6:     BENEFICIARY DESIGNATION                    16

ARTICLE 7:     AMENDMENT OR TERMINATION OF PLAN           17


 
ARTICLE 8:     MISCELLANEOUS                              17

         8.1   EFFECTIVE DATE
         8.2   UNSECURED GENERAL CREDITOR
         8.3   WAIVER OF STAY, EXTENSION AND USURY LAWS
         8.4   OBLIGATIONS TO EMPLOYER
         8.5   NONASSIGNABILITY
         8.6   EMPLOYMENT NOT GUARANTEED
         8.7   PROTECTIVE PROVISIONS
         8.8   GENDER, SINGULAR & PLURAL
         8.9   CAPTIONS
         8.10  VALIDITY
         8.11  NOTICE
         8.12  APPLICABLE LAW



 
AVERY DENNISON CORPORATION
EXECUTIVE VARIABLE DEFERRED RETIREMENT PLAN
===============================================================================


                                   ARTICLE I
                                    PURPOSE

     The purpose of this Executive Variable Deferred Retirement Plan (the
"Plan") is to provide a means whereby Avery Dennison Corporation, a Delaware
corporation (the "Company"), may afford an opportunity for financial planning to
a select group of management and highly compensated employees of the Company and
its subsidiaries who have rendered and continue to render valuable services to
the Company or its subsidiaries which constitute an important contribution
towards the Company's continued growth and success, by providing for additional
future retirement payments so that these employees may be retained and their
productive efforts encouraged.

                                   ARTICLE 2
                       DEFINITIONS AND CERTAIN PROVISIONS

     Annual Base Salary. "Annual Base Salary" means with respect to a
Participant for any Plan Year such Participant's fixed, basic, straight time,
and regularly recurring wages and salary, any payments for overtime hours,
vacation pay, compensation paid in lieu of vacation, and holiday pay; but
excluding all Bonus, long-term incentive cash awards, other discretionary
bonuses, severance allowances, forms of incentive compensation, Savings Plan or
other qualified plan contributions made by the Company, Retirement Plan or other
qualified plan benefits, retainers, insurance premiums or benefits,
reimbursements, and all other payments.
 
     Annual Deferral.  "Annual Deferral" means the amount of Annual Base Salary
and Bonus which the Participant elects to defer for a Plan Year.

     Authorization Form. "Authorization Form" means the authorization form which
an Eligible Employee files with the Company to participate in the Plan for a
given Plan Year.

     Beneficiary. "Beneficiary" means the person or persons or entity designated
as such in accordance with Article 6.

                                       1

 
     Benefit Unit.  "Benefit Unit" means an annual unit (and related Annual
Deferral) enrolled in by a Participant pursuant to Article 4 providing the
benefits described in Article 5.  Each Benefit Unit will be covered by a
separate annual Authorization Form.

     Bonus. "Bonus" means with respect to a Participant for any Plan Year the
bonus paid to the Participant in such Plan Year under the Bonus Plan on account
of services rendered to the Company during the immediately preceding Plan Year.
"1995 Bonus" means a Participant's bonus earned in 1995 but paid in 1996.  "1996
Bonus" means a Participant's bonus earned in 1996 but paid in 1997.

     Bonus Plan. "Bonus Plan" means all annual bonus plans sponsored by the
Company from time to time.

     Committee. "Committee" means the deferred compensation plan committee
appointed to administer the Plan pursuant to Article 3.

     Declared Rate. "Declared Rate" means, with respect to any of the investment
funds listed below that are maintained by Pacific Mutual Life Insurance Company
for its variable life insurance policy  that is known as "Select Exec." and any
month of a Plan Year, the rate of return equal to that which would have been
generated had a Participant's Deferral Account balance been invested in such
investment fund for such month, determined as follows. At the end of each month
of a Plan Year, Pacific Mutual Life Insurance Company will report to the Company
the actual gross performance of each investment fund. The rate of return
determined based on such gross performance for an investment fund, less an
administrative charge of 0.017%, will be the Declared Rate for the investment
fund for the month.

          Declared Rate 1. This rate is based on the performance of the Money
     Market Fund.

          Declared Rate 2. This rate is based on the performance of the
     Managed Bond Fund.

          Declared Rate 3. This rate is based on the performance of the
     Growth LT Fund.

          Declared Rate 4. This rate is based on the performance of the Equity
     Index Fund.

                                       2

 
          Declared Rate 5.  This rate is based on the performance of the
     International Fund.

Deferrals will not necessarily be invested by the Company in the above
investment funds, even though the actual performance of the investment fund will
be used to measure the Declared Rate.

     Deferral Account.  "Deferral Account" means the notional account
established for record keeping purposes for a Participant pursuant to Section
4.5.

     Direct Cash Compensation.  "Direct Cash Compensation" means for any date
within a Plan Year the sum of (a) the Participant's Annual Base Salary as of the
first day of the Plan Year plus (b) the Participant's Bonus paid in such Plan
Year, but before reduction pursuant to this Plan.

     Disability.  "Disability" means any inability on the part of an Employee,
commencing before age 64 1/2, as determined by the Committee, in its complete
and sole discretion, to perform the substantial and material duties of his or
her job due to injury or sickness lasting for more than one hundred eighty (180)
consecutive days.  Disability for purposes of this Plan shall be deemed to
commence as of the first day following the end of such one hundred eighty (180)
day period.  If an Employee makes application for disability benefits under the
Social Security Act, as now in effect or as hereafter amended, and qualifies for
such benefits, the Employee shall be presumed to suffer from a Disability under
this Plan, subject to the above timing requirements.  The Committee may require
the Employee to submit to an examination by a physician or medical clinic
selected by the Committee.  On the basis of such medical evidence and in the
absence of qualification for disability benefits under the Social Security Act,
the determination of the Committee as to whether or not a condition of
Disability exists shall be conclusive.  To constitute Disability, the same must
commence after the Employee has become a Participant in the Plan.

     Discounted Cash Out Election. "Discounted Cash Out Election" means the
written election by a Participant or Beneficiary in a form acceptable to the
Committee to receive all or part of the Participant's Deferral Account pursuant
to the terms and conditions of Section 5.9.

     Early Retirement. "Early Retirement" means with respect to any Benefit Unit
the termination of a Participant's employment with Employer for reasons other
than death (a) between ages 55 and 65, and (b) after fifteen (15) years of
employment 

                                       3

 
with Employer.

     Eligible Employee. "Eligible Employee" means an Employee who is eligible to
participate in the Plan based on criteria established by the Committee.

     Emergency Benefit. "Emergency Benefit" means the benefit that is payable
pursuant to Section 5.5 of the Plan.

     Employee. "Employee" means any person employed by the Employer on a regular
full-time salaried basis, including officers of the Employer.

     Employer. "Employer" means the Company and any of its wholly-owned
subsidiaries.
 
     Enrollment Period.  "Enrollment Period" means the periods designated from
year to year by the Committee for open enrollments.  The initial Enrollment
Period will be between November 13-30, 1995.  Authorization Forms shall be
submitted to the Committee prior to the beginning of any Plan Year. For
subsequent Enrollment Periods, the Eligible Employee must submit an
Authorization Form during the Enrollment Period designated by the Committee.

     Normal Retirement. "Normal Retirement" means the termination of a
Participant's employment with Employer for reasons other than death on or after
the Participant attains age 65.

     Participant. "Participant" means an Eligible Employee who has filed a
completed and executed Authorization Form with the Committee and is
participating in the Plan in accordance with the provisions of Article 4.

     Plan Year. "Plan Year" means the fiscal year beginning December 1 and
ending November 30.

     Rabbi Trust. "Rabbi Trust" means the trust described in Section 8.1.

     Retirement Age. "Retirement Age" means the age attained by a Participant on
the birthday that precedes the date when Participant ceases to be an Employee at
age 55 or later.

                                       4

 
     Retirement Benefit. "Retirement Benefit" means benefits payable to a
Participant when Participant has satisfied all of the requirements for Normal or
Early Retirement (as defined in Article 2).

     Retirement Plan. "Retirement Plan" means the Retirement Plan for the
Employees of Avery Dennison Corporation, as amended from time to time.

     Savings Plan. "Savings Plan" means the Avery Dennison Corporation Employee
Savings Plan, as amended from time to time.

     Survivor Benefit. "Survivor Benefit" means those Plan benefits that become
payable upon the death of a Participant pursuant to the provisions of Section
5.4.

     Termination Benefit. "Termination Benefit" means the lump sum amount
payable to a Participant who ceases to be an Employee pursuant to the provisions
of Section 5.3.

                                   ARTICLE 3
                           ADMINISTRATION OF THE PLAN

     A deferred compensation plan committee ("Committee") consisting of three or
more members shall be appointed by the Company's Chairman and Chief Executive
Officer to administer the Plan and establish, adopt, or revise such rules and
regulations as it may deem necessary or advisable for the administration of the
Plan and to interpret the provisions of the Plan, with any such interpretations
to be conclusive. All decisions of the committee shall be by vote of at least a
majority of its members and shall be final and binding. Members of the Committee
shall be eligible to participate in the Plan while serving as members of the
Committee, but a member of the Committee shall not vote or act upon any matter
which relates solely to such member's interest in the Plan as a Participant.
The initial members of the Committee are the Chairman and Chief Executive
Officer, the Chief Financial Officer, the Vice President, Human Resources, the
Vice President, General Counsel and Secretary, the Vice President, Treasurer,
the Vice President, Compensation & Benefits, the Vice President, Treasury
Operations, the Director, Corporate Accounting and Financial Reporting.

                                   ARTICLE 4
                                 PARTICIPATION

                                       5

 
     4.1  Participation Election. An Eligible Employee shall become a
Participant in the Plan on the first day of the Plan Year coincident with or
next following the date the employee becomes an Eligible Employee, provided such
Employee has filed an Authorization Form with the Committee.  To be effective,
the Eligible Employee must submit the Authorization Form during the Enrollment
Period.

     4.2  Annual Deferral.  In the Authorization Form, and subject to the
restrictions set forth herein, the Eligible Employee shall designate the amount
of Annual Base Salary and Bonus to be deferred for the next Plan Year.

     4.3  Sources of Annual Deferral.  Except for the initial Plan Year, Annual
Deferrals may be made from Bonus earned during the following calendar year and
for Annual Base Salary earned from the next December 1 of the covered Plan Year
through the next November 30.  For the initial Plan Year, Annual Deferrals may
be made from:  (i) the Participant's 1995 Bonus; (ii) the Participant's 1996
Bonus; and the Participant's Annual Base Salary between December 1, 1995 and
November 30, 1996.

     4.4  Maximum Deferral. The maximum amount of Direct Cash Compensation that
may be deferred shall be 10% of an Eligible Employee's Annual Base Salary and
10% of an Eligible Employee's Bonus without regard to amounts contributed to the
Savings Plan.

     4.5  Deferral Accounts. Solely for record keeping purposes, the Company
shall maintain a Deferral Account for each Participant for all Benefit Units
offered to the Participants during the eight-year period commencing December 1,
1995.  The amount by which a Participant's Direct Cash Compensation is reduced
pursuant to this Article IV shall be credited by the Employer to the
Participant's Deferral Account no later than the first day of the month
following the month in which such Direct Cash Compensation would otherwise have
been paid. The Deferral Account shall be debited by the amount of any payments
made by the Employer to the Participant or the Beneficiary pursuant to this
Plan.

     4.6  Interest on Deferral Accounts.  A Participant may elect to credit the
deferrals to any combination of Declared Rates in 25% increments, as long as the
total equals 100% of the deferrals. The Participant's Deferral Account will be
credited with a rate of return (positive or negative) based on the Declared
Rate(s) which he elects. The rate of return (positive or negative) will be
credited monthly to Deferral Accounts. The rate to be credited to a
Participant's Deferral Account will be calculated each month as the weighted
average of the Declared Rate(s) elected by the Participant for that 

                                       6

 
Deferral Account, with the weights being based on the Declared Rate(s) election
for that Deferral Account in effect at the beginning of the month.

     A Participant may change his Declared Rate(s) election twice a year
effective as of the following June 1 and December 1 of each year by filing a
written notice with the Committee at least 30 days in advance. Deferral Account
balances will not necessarily be invested in these investment funds by the
Company, even though the actual performance of the investment fund that is
chosen to measure the Declared Rate will determine the rate of return (positive
or negative) on the Participant's Deferral Account.

     4.7  Valuation of Accounts. The value of a Deferral Account as of any date
shall equal the amounts theretofore credited to such account, plus the interest
deemed to be earned on such account in accordance with this Article IV through
the day preceding such date, less the amounts theretofore debited to such
account.

     4.8  Statement of Accounts. The Committee shall submit to each Participant,
within one hundred twenty (120) days after the close of each Plan Year, a
statement in such form as the Committee deems desirable setting forth the
balance standing to the credit of each Participant in his Deferral Account. Each
statement of account shall show the Participant's deferrals and the interest
credited to the Participant's Deferral Account.

                                   ARTICLE 5
                                    BENEFITS

     5.1  Retirement Benefit. A Participant is eligible for a Retirement Benefit
under this Plan when he has satisfied all of the requirements for Normal
Retirement or Early Retirement. The Retirement Benefit will be based on the
total value of the Deferral Account.

     The Retirement Benefit will be paid beginning on the date and in the manner
which the Participant elects no earlier than thirteen months prior to
retirement.  A Participant may elect to receive his Retirement Benefit at
retirement in either a lump sum or installments over a specified number of years
or a combination of a lump sum payment and installment payments; provided,
however, that the maximum payout period for Retirement Benefits shall be subject
to Section 5.8. In the event a payout election period exceeds the maximum period
permitted by Section 5.8, the elected payout period shall be reduced to the
maximum period permitted by Section 

                                       7

 
5.8. All installment payments will be calculated on an annual basis but paid in
such intervals as may be determined by the Committee, provided that such
intervals shall not be less frequent than quarterly.

     If a Participant elects to receive his Retirement Benefit in installment
payments, the payments will be made in such intervals as may be determined by
the Committee, provided that such intervals shall not be less frequent than
quarterly, based on the Deferral Account balance at the beginning of the payment
period. The payments will be redetermined annually by dividing the Participant's
current Deferral Account balance at the beginning of the year by the number of
remaining years in the payment period based on the Participant's retirement
payment election. The rate of return (positive or negative) during any payment
year will be credited during the year on the unpaid Deferral Account balance at
the applicable Declared Rate(s). A Participant may continue to change his
Declared Rate(s) election twice a year, effective as of the following June 1 or
December 1 of each year by filing a written notice with the Committee at least
30 days in advance, as long as he has a remaining Deferral Account balance.

     5.2  Disability. If a Participant suffers a Disability, Participant
deferrals that otherwise would have been credited to the Participant's Deferral
Accounts will cease during such Disability. The Participant's Deferral Accounts
will continue to earn interest at the Declared Rate(s) which he has chosen. The
Participant's Deferral Account will be distributed as a Retirement Benefit,
Termination Benefit or Survivor Benefit, whichever is applicable, beginning on
the date and in the form which the Participant elected in his Authorization
Form.  If a Participant recovers from a Disability and returns to employment
with the Employer during the Benefit Deferral Period, the Participant shall
resume making deferrals pursuant to his Authorization Form.

     5.3  Termination Benefit.

          (a) Certain Terminations of Employment. If a Participant (i) ceases to
     be an Employee for any reason other than death, Disability or Normal or
     Early Retirement, or (ii) fails to return to the status of an Employee
     within sixty (60) days following recovery from a Disability prior to Normal
     or Early Retirement, the Employer shall pay to the Participant in one lump
     sum an amount (the "Termination Benefit") equal to the value of the
     Deferral Account for such Benefit Unit. In computing the Termination
     Benefit, the value of the Deferral Account will be based on interest at the
     applicable Declared Rate. The Participant shall be entitled to no further
     benefits under this Plan for such Benefit 

                                       8

 
     Units.

     (b) Termination of a Benefit Unit. With the written consent of the
Committee, a Participant may terminate an Authorization Form by filing with the
Committee a written request to so terminate the Authorization Form. Upon
termination of an Authorization Form, no further reductions shall be made in the
Participant's Direct Cash Compensation pursuant to the Authorization Form, and
the Participant shall immediately cease to be eligible for any benefits with
respect to such Authorization Form, other than the Termination Benefit. No other
benefit shall be payable to either the Participant or any Beneficiary of such
Participant with respect to the terminated Authorization Form. In its sole
discretion, the Committee may pay the Termination Benefit with respect to a
terminated Authorization Form on a date earlier than a Participant's termination
of employment with the Employer, with such Termination Benefit to be calculated
as if the Participant had terminated employment with the Employer on the date of
such payment.

     5.4  Survivor Benefits.

     (a) Pre-Retirement. If a Participant dies and is not receiving Retirement
Benefit payments with respect to his Benefit Unit(s), a Survivor Benefit will be
paid to his Beneficiary in annual installments over five years. The aggregate
Survivor Benefit will be equal to the Deferral Account balance for the Benefit
Units. The annual Survivor Benefit payments shall be redetermined each year
based upon the value of the Deferral Account at that time. However, if the value
of the Deferral Account is less than or equal to $50,000 for a Beneficiary, the
Company, will pay said amount in a lump sum.
     (b) Post-Retirement. If a Participant dies after he has commenced receiving
a Retirement Benefit, his Beneficiary will be entitled to receive a Survivor
Benefit equal to the Deferral Account balance, which will be paid over the
number of years which the Participant elected for payment of his Retirement
Benefit. However, if the Deferral Account is less than or equal to $50,000 for a
Beneficiary, the Company, will pay said amount in a lump sum.

                                       9




     5.5  Emergency Benefit. In the event that the Committee, upon written
petition of the Participant or Beneficiary, determines, in its sole discretion,
that the Participant or Beneficiary has suffered an unforeseeable financial
emergency, the Employer shall pay to the Participant or Beneficiary, as soon as
practicable following such determination, an amount necessary to meet the
emergency not in excess of the Termination Benefit to which the Participant is
entitled hereunder if said Participant had a termination of service on the date
of such determination (the "Emergency Benefit"). For purposes of this Plan, an
unforeseeable financial emergency is an unexpected need for cash arising from an
illness, casualty loss, sudden financial reversal, or other such unforeseeable
occurrence. An unforeseeable financial emergency for purposes of this Plan shall
exist for any Participant or Beneficiary who is deemed to be in constructive
receipt of income on account of deferred benefits payable under the terms of the
Plan, and in such event all deferred benefits giving rise to said constructive
receipt of income shall be paid to the Participant or Beneficiary in question.
Notwithstanding the foregoing, the final determination by the Internal Revenue
Service ("IRS") or court of competent jurisdiction, all time for appeal having
lapsed, that the Employer is not the owner of the assets of the Rabbi Trust,
with the result that the income of the Rabbi Trust is not treated as income of
the Company pursuant to Sections 671 through 679 of the Code, or the final
determination by (i) the IRS, (ii) a court of competent jurisdiction, all time
for appeal having lapsed, or (iii) counsel to the Company that a federal tax is
payable by the Participant or Beneficiary with respect to assets of the Rabbi
Trust or the Participant's or Beneficiary's Deferral Accounts prior to the
distribution of those assets or Deferral Accounts to the Participant or
Beneficiary shall in any event constitute an unforeseeable financial emergency
entitling such Participant or Beneficiary to an Emergency Benefit provided for
in this Section. Cash needs arising from foreseeable events such as the purchase
of a home or education expenses for children shall not be considered to be the
result of an unforeseeable financial emergency. The amount of benefits otherwise
payable under the Plan shall thereafter be adjusted to reflect the reduction of
a Deferral Account due to the early payment of the Emergency Benefit.

     5.6  Small Benefit. Notwithstanding anything herein to the contrary, in the
event the total amount owed to a Participant or a Beneficiary after the
Participant ceases to be an Employee is $50,000 or less, the Company, in its
sole discretion, may elect to distribute any such amount in a single lump sum
payment.

                                      10


 
     5.7  Withholding; Unemployment Taxes. To the extent required by the law in
effect at the time payments are made, the Employer shall withhold from payments
made hereunder the minimum taxes required to be withheld by the federal or any
state or local government.  To the extent FICA or Medicare Tax is payable on
account of compensation deferred hereunder, such tax shall, to the extent
possible, be withheld from the Participant's Direct Cash Compensation that is
not deferred into this Plan.

     5.8  Maximum Payout Period. Notwithstanding any Eligible Employee's
election to the contrary, the maximum number of years over which benefits may be
paid from the Plan shall be limited as follows: (i) Retirement Age 55 receives
lump sum; (ii) Retirement Ages 56 and 57 may receive benefits in a lump sum or
for five years; (iii) Retirement Ages 58 and 59 may receive benefits in a lump
sum or for five or  ten years; (iv) Retirement Ages 60 and 61 may receive
benefits in a lump sum or for five, ten, or fifteen years; and (v) Retirement
Ages 62 and above may receive benefits in a lump sum or for five, ten, fifteen
or twenty years.

     5.9  Discounted Cash Out Election

          (a) During the course of any Plan Year prior to the date on which a
     Participant ceases employment with the Company, the Participant may make
     one election to receive all or part of the Participant's Deferral Account
     in a single lump-sum payment that shall be paid within fifteen (15) days
     after the end of the month in which the Participant files a written
     election to receive a discounted lump sum payment pursuant to this Section
     5.9 (a). Interest on the amount elected to be withdrawn shall cease to
     accrue at the end of the month in which the Discounted Cash Out Election is
     made. The requirements for a valid Discounted Cash Out Election and the
     manner of determining the amount to be paid to a Participant who makes a
     pre-retirement Discounted Cash Out Election are as follows:

     (i) The Discounted Cash Out Election must be for an amount of $200,000 or
greater, unless a Participant has a Deferral Account worth less than $200,000 at
the time of the Discounted Cash Out Election in which case the amount of the
Discounted Cash Out Election may be equal to 100% of the Deferral Account in
question.

     (ii) The amount available for the Discounted Cash Out Election shall be
determined by establishing the value of the Participant's Deferral Account as if
the Participant ceased employment with the Company on the last day of 

                                       11

 
the month during which the Participant files a written Discounted Cash Out
Election.

     (iii)  If a Participant elects to receive his entire Deferral Account via a
Discounted Cash Out Election, the Participant's Deferral Account shall be deemed
fully distributed to the Participant. The amount, however, actually distributed
to the Participant shall be the amount of the Deferral Account less a penalty
equal to six percent (6%) of the amount otherwise distributable.

     (iv) If a Participant elects to receive $200,000, or some higher dollar
amount of his Deferral Account, the amount elected shall be deemed distributed
to the Participant. The amount, however, actually distributed to the Participant
shall be the elected amount less a penalty equal to six percent (6%) of the
elected amount.

          (b) During the course of any Plan Year or part which follows a
     Participant's Early or Normal Retirement date, the Participant or the
     Beneficiary may make up to two elections to receive all or part of the
     Participant's Deferral Account in single lump sum payments that shall be
     paid within fifteen (15) days after the end of the month in which the
     Participant or Beneficiary files a written election to receive a discounted
     lump sum payment pursuant to this Section 5.9(b). Interest on the amount
     elected to be withdrawn from such Deferral Account shall cease to accrue at
     the end of the month in which the Discounted Cash Out Election is filed.
     The requirements for each valid Discounted Cash Out Election and the manner
     of determining the amount to be paid to a Participant or Beneficiary who
     makes a post-retirement Discounted Cash Out Election are as follows:

     (i) The Discounted Cash Out Election must be for an amount of $200,000 or
greater, unless a Participant or Beneficiary has a Deferral Account worth less
than $200,000 at the time of the Discounted Cash Out Election in which case the
amount of the Discounted Cash Out Election may be equal to 100% of the Deferral
Account in question.

     (ii) If a Participant or Beneficiary elects to receive his entire Deferral
Account via a Discounted Cash Out Election, the Participant's or Beneficiary's
Deferral Account shall be deemed fully distributed to the Participant or
Beneficiary. The amount, however, actually distributed to the electing
Participant or Beneficiary shall be the amount of the Deferral Account less a
penalty equal to six percent (6%) of the amount otherwise distributable.

                                       12

 
     (iii)  If a Participant or Beneficiary elects to receive $200,000 or some
higher dollar amount of his Deferral Account, the amount elected shall be deemed
fully distributed to the Participant or Beneficiary. The amount, however,
actually distributed to the Participant or Beneficiary shall be the elected
amount less a penalty equal to six percent (6%) of the elected amount.

     (iv) If a Participant or Beneficiary makes a Discounted Cash Out
Election(s) or receives payment(s) of an Emergency Benefit and a portion of a
Deferral Account remains unpaid, future monthly benefit payments shall be
reduced to reflect the withdrawn part of the Deferral Account and there shall be
no reduction in the previously scheduled number of monthly benefit payments.

                                   ARTICLE 6
                            BENEFICIARY DESIGNATION

     Each Participant shall have the right, at any time, to designate any person
or persons as Beneficiary or Beneficiaries to whom payment under this Plan shall
be made in the event of Participant's death prior to complete distribution to
Participant of the benefits due under the Plan. Each Beneficiary designation
shall become effective only when filed in writing with the Committee during the
Participant's lifetime on a form prescribed by the Committee.

     The filing of a new Beneficiary designation form will cancel all
Beneficiary designations previously filed.  Any finalized divorce or marriage
(other than a common law marriage) of a Participant subsequent to the date of
filing of a Beneficiary designation form shall revoke such designation unless in
the case of divorce the previous spouse or a trust naming as a beneficiary said
previous spouse was not designated as a Beneficiary and unless in the case of
marriage the Participant's new spouse or a trust naming as a beneficiary said
new spouse had previously been designated as a Beneficiary.

     If a Participant fails to designate a Beneficiary as provided above, or if
his Beneficiary designation is revoked by marriage, divorce, or otherwise
without execution of a new designation, or if all designated Beneficiaries
predecease the Participant or die prior to complete distribution of the
Participant's benefits, then the Committee shall direct the distribution of such
benefits to the Participant's estate.

                                   ARTICLE 7
                        AMENDMENT OR TERMINATION OF PLAN
   
                                       13

 
     The Chairman and Chief Executive Officer of the Company may amend the Plan;
provided, however, that (i) no such amendment shall be effective to decrease the
benefits accrued by any Participant or Beneficiary of a deceased Participant
(including, but not limited to, the rate of interest credited to the Deferral
Accounts) prior to the Plan Year commencing after the date of such amendment;
(ii) no such amendment shall decrease the Declared Rates established herein;
(iii) Section 5.1 may not be amended; (iv) the definition of Declared Rate may
not be amended; and (v) the other substantive provisions of the Plan related to
the calculation of benefits or the manner or timing of payments to be made under
the Plan shall not be amended so as to prejudice the rights of any Participant
or Beneficiary of a deceased Participant.

     Notwithstanding any terms herein to the contrary, the Company may not
terminate the Plan.  The Company shall not have any obligation to, but may, in
its discretion, allow additional deferrals into this Plan.

                                   ARTICLE 8
                                 MISCELLANEOUS

     8.1  Effective Date.  The effective date of this Plan is December 1, 1995.
          
     8.2  Unsecured General Creditor. The Company intends to establish and fund
the Avery Dennison Corporation Executive Compensation Trust ("Rabbi Trust"). The
assets of the Rabbi Trust shall be subject to the claims of the Company's
creditors. To the extent any benefits provided under the Plan are actually paid
from the Rabbi Trust, the Employer shall have no further obligation with respect
thereto, but to the extent not so paid, such benefits shall remain the
obligation of, and shall be paid by, the Employer. Participants and their
Beneficiaries, heirs, successors, and assigns shall have no legal or equitable
rights, interest, or claims in any specific property or assets of Employer, nor
shall they be beneficiaries of, or have any rights, claims, or interests in any
life insurance policies, annuity contracts, or the proceeds therefrom owned or
which may be acquired by Employer ("Policies"). Apart from the Rabbi Trust, such
Policies or other assets of Employer shall not be held under any trust for the
benefit of Participants, their Beneficiaries, heirs, successors, or assigns, or
held in any way as collateral security for the fulfilling of the obligations of
Employer under this Plan. Any and all of the Employer's assets and Policies
shall be, and remain, the general, unpledged, unrestricted assets of Employer.
Employer's obligation under the Plan shall be merely that of an unfunded and
unsecured promise of Employer to pay money in the future.

                                       14

 
     8.3  Waiver of Stay, Extension and Usury Laws.  The Company covenants (to
the extent that it may lawfully do so) that it will not at any time insist upon,
plead, or in any manner whatsoever claim or take the benefit or advantage of,
any stay or extension law or any usury law or other law that would prohibit or
forgive the Company from paying all or any portion of the benefits due
hereunder, wherever such laws may be enacted, now or at any time hereafter in
force, or which may affect the administration or performance of this Plan; and
(to the extent that it may lawfully do so) the Company hereby expressly waives
all benefit or advantage of any such law, and covenants that it will not hinder,
delay or impede the realization of any benefits to which the Participants
hereunder are entitled, but will suffer and permit the realization of all such
benefits as though no such law had been enacted.

     8.4  Obligations To Employer. If a Participant becomes entitled to a
distribution of benefits under the Plan, and if at such time the Participant has
outstanding any debt, obligation, or other liability representing an amount
owing to the Employer, then the Employer may offset such amount owed to it
against the amount of benefits otherwise distributable. Such determination shall
be made by the Committee.

     8.5  Nonassignability. Neither a Participant nor any other person shall
have any right to commute, sell, assign, transfer, pledge, anticipate, mortgage
or otherwise encumber, hypothecate or convey in advance of actual receipt the
amounts, if any, payable, hereunder, or any part thereof, or interest therein
which are, and all rights to which are, expressly declared to be unassignable
and non-transferable. No part of the amounts payable shall, prior to actual
payment, be subject to seizure or sequestration for the payment of any debts,
judgments, alimony or separate maintenance owed by a Participant or any other
person, nor be transferable by operation of law in the event of a Participant's
or any other person's bankruptcy or insolvency.

     8.6  Employment Not Guaranteed. Nothing contained in this Plan nor any
action taken hereunder shall be construed as a contract of employment or as
giving any Employee any right to be retained in the employ of the Company.

     8.7  Protective Provisions. Each Participant shall cooperate with the
Employer by furnishing any and all information requested by the Employer in
order to facilitate the payment of benefits hereunder, taking such physical
examinations as the Employer may deem necessary and taking such other relevant
action as may be requested by the Employer. If a Participant refuses so to
cooperate, the Employer shall have no further obligation to the Participant
under the Plan, other than payment to such Participant of the cumulative
reductions in Direct Cash compensation theretofore made
   
                                       15


pursuant to this Plan.
 
     8.8  Gender, Singular & Plural. All pronouns and any variations thereof
shall be deemed to refer to the masculine, feminine, or neuter, as the identity
of the person or persons may require. As the context may require, the singular
may be read as the plural and the plural as the singular.

     8.9  Captions. The captions of the articles, sections, and paragraphs of
this Plan are for convenience only and shall not control or affect the meaning
or construction of any of its provisions.

     8.10  Validity. In the event any provision of this Plan is held invalid,
void, or unenforceable, the same shall not affect, in any respect whatsoever,
the validity of any other provision of this Plan.

     8.11  Notice. Any notice or filing required or permitted to be given to the
Committee under the Plan shall be sufficient if in writing and hand delivered,
or sent by registered or certified mail, to the principal office of the
Employer, directed to the attention of the Vice President, General Counsel and
Secretary of the Employer. Such notice shall be deemed given as of the date of
delivery or, if delivery is made by mail, as of the date shown on the postmark
on the receipt for registration or certification.

     8.12  Applicable Law. This Plan shall be governed and construed in
accordance with the laws of the State of California.

                                       16


                                                                     Exhibit 5.1
 
                         [Latham & Watkins letterhead]



                                 November 3, 1995


Avery Dennison Corporation
150 North Orange Grove Boulevard
Pasadena, California  91103

          Re:  Avery Dennison Corporation
               Executive Variable Deferred Retirement Plan
               ------------------------------------------------

Ladies and Gentlemen:

     At your request, we have examined the Registration Statement on Form S-8
(the "Registration Statement"), which you intend to file with the Securities and
Exchange Commission in connection with the registration under the Securities Act
of 1933, as amended, of $40,000,000 in deferred compensation obligations (the
"Obligations") of Avery Dennison Corporation (the "Company") under the Avery
Dennison Corporation Executive Variable Deferred Retirement Plan (the "Plan").
We are familiar with the proceedings undertaken in connection with the
authorization of the Plan and the Obligations. Additionally, we have examined
such questions of law and fact as we have considered necessary or appropriate
for purposes of this opinion.

     We are opining herein as to the effect on the subject transaction only of
the federal securities laws of the United States, the internal laws of the State
of California and the General Corporation Law of the State of Delaware, and we
express no opinion with respect to the applicability thereto, or the effect
thereon, of any other laws.

     Based upon the foregoing, we are of the opinion that the Obligations have
been duly authorized, and upon the issuance of the Obligations under the terms
of the Plan, such Obligations will be legally valid and binding obligations of
the Company, except as may be limited by the effect of bankruptcy, insolvency,
reorganization, moratorium or other similar laws now or hereafter in effect
relating to or affecting the rights or remedies of creditors; the effect of
general principles of equity, whether enforcement is considered in a proceeding
in equity or at law, and the discretion of the court before which any proceeding
therefor may be brought; and the effect of the laws of usury or other laws or
equitable principles relating to or limiting the interest rate payable on
indebtedness.

     We consent to your filing this opinion as an exhibit to the Registration
Statement.

                                        Very truly yours,

                                        /s/ Latham & Watkins

 
                                                                    Exhibit 23.1



                       CONSENT OF INDEPENDENT ACCOUNTANTS



     We consent to the incorporation by reference in this Registration Statement
on Form S-8 of our report, which includes an explanatory paragraph regarding the
Company's adoption of the provisions of the Financial Accounting Standards
Board's Statement of Financial Accounting Standards ("SFAS") No. 106,
"Employers' Accounting for Postretirement Benefits Other Than Pensions", SFAS
No. 109, "Accounting for Income Taxes" and SFAS No. 112, "Employers' Accounting
for Postemployment Benefits" during 1993, dated January 31, 1995, appearing on
page 49 of the Avery Dennison 1994 Annual Report to Shareholders and
incorporated by reference in the Annual Report on Form 10-K of Avery Dennison
Corporation for the year ended December 31, 1994, on our audits of the
consolidated financial statements of Avery Dennison Corporation; and of our
report dated January 31, 1995, appearing in the Annual Report on Form 10-K of
Avery Dennison Corporation for the year ended December 31, 1994, on our audits
of the financial statement schedules listed in the index on page S-1 of the Form
10-K.


                                             COOPERS & LYBRAND L.L.P.

Los Angeles, California
November 3, 1995