Avery Dennison and EVRYTHNG Switch on the Apparel Industry with 10 Billion Products in World’s Largest IoT Deployment
Apparel and footwear products from the world’s largest brands have the power to be born digital and given unique, item-level digital identities with the Janela™ Smart Products Platform
The two companies are working together to enable a minimum of 10 billion apparel and footwear products for some of the world’s largest fashion and performance brands to be ‘born’ with unique digital identities and data profiles in the cloud over the next three years. This is the largest number of IoT-connected products in a single deal ever, the two companies believe.
With the smartphone becoming the remote control for the digital world,
consumers expect to interact with brands through digital means. The
introduction of the Janela™ Smart Products Platform, powered by
EVRYTHNG, enables the apparel and footwear industry to take this to a
whole new level. By using EVRYTHNG’s digital identity and data
management capabilities,
This unique partnership, combining Avery Dennison’s network and knowledge of the apparel space along with their hardware and world-class manufacturing, and EVRYTHNG’s IoT software technology for digital identity and data management, represents the first truly industrial scale digital enablement of everyday products. This enables apparel, accessories and footwear brands to easily deliver digital applications with their physical products.
Once connected to the Web in this way, products can interact with smartphones to trigger applications and services that connect more intelligently with consumers. Brands will become more interactive, providing personalized, real-time mobile experiences and content for each individual consumer and each item of clothing. Products will also become smarter, using real-time data analytics to tackle problems like product authentication for better brand protection and increased efficiency in supply chains.
Examples of digital product applications include:
Product History: Data about product materials, manufacturing and distribution can deliver total transparency to consumers about where the product came from and how it was made.
Loyalty Rewards: Consumers can interact with their products to unlock personalized digital content, services, offers and extras, or link to third-party apps for other rewards and benefits.
Product Reordering: Consumers can interact with products by using their digital identities and their smartphones to reorder products they like or access similar products that they may want to purchase.
Brand Protection: Brands can put stronger protection programs in place with item level digital authentication and real-time analytics, tackling the challenge of goods sold being counterfeit.
Loss Prevention: A product that carries data about where and when it was purchased cannot fraudulently be returned, helping retailers address fraud that costs the industry billions of dollars globally each year.1
Personalized Recommendations: Consumers can access unique personalized content on their smartphones like personal styling suggestions, new season tips, health and fitness content and event invitations, which are triggered by the product and based on past purchases.
Sustainability: Recycling becomes a lot easier for consumers and brands alike when a product can trigger specific information on what to do when it reaches its end-of-life, including how to upcycle for a second use or how to find the nearest recycling center.
“Avery Dennison is offering powerful new value to customers through our
partnership with EVRYTHNG,” said
Murphy continued, “Avery Dennison works with some of the world’s largest and most respected consumer brands. EVRYTHNG and Avery Dennison RBIS are enabling products for these brands to be ‘born digital’ and create new value with IoT applications, which is a huge opportunity for the industry as a whole.”
To learn more about the Janela™ Smart Products platform, follow the conversation at #JanelaBornDigital.
About EVRYTHNG
EVRYTHNG is the Internet of Things Smart Products Platform connecting consumer products to the Web, and managing real-time data to drive applications. The world’s leading consumer product manufacturers work with EVRYTHNG to manage billions of intelligent online identities in the cloud for their products, deliver real-time interactive experiences and support services to consumers, and connect with the ecosystem of other applications and products in their digital lives. To find out more about how EVRYTHNG’s award-winning IoT cloud platform delivers better consumer-product experiences and smarter product operations, please visit evrythng.com and follow @EVRYTHNG.
About
About Avery Dennison Retail Branding and Information Solutions (RBIS)
Avery Dennison RBIS, a global leader in apparel and footwear industry
solutions, is a
View source version on businesswire.com: http://www.businesswire.com/news/home/20160418005324/en/
Source: Avery Dennison
EVRYTHNG
FieldHouse Associates
Neil Robertson, +44 (0)
7739 322503
neil@fieldhouseassociates.com
or
EVRYTHNG
Laura
Lilienthal, +44 (0) 7948 568 602
laura@evrythng.com
or
Avery
Dennison RBIS
Avery Dennison
Leah Johnson, 774-262-2373
leah.johnson@averydennison.com
or
Ruder
Finn
Nina Steinberg, 212-593-5812
steinbergn@ruderfinn.com